1. The Science of Twitter
How to get more followers and ReTweets.
Dan Zarrella
Social Media Scientist

2. Unicorns and
Rainbows

3. Why Twitter?

4. The population of:
France is 65,447,374
Britain is 62,041,708
Italy is 60,275,846
Spain is 45,989,016

5. 75,000,000

8. $3,000,000

9. Setting Up Your Account
First things first.

10. Put a Bio in Your Profile

11. Identify Yourself in Your Bio

12. Put a Link in Your Profile

13. Upload a Picture

14. Takeaway:
Take the time to fully
set up your profile.

15. Follow to Get Followers

16. Takeaway:
Search for relevant
Keywords follow people
using them.

17. Following-to-Follower Ratio

18. Takeaway:
Don’t follow many
more people than are
following you.

19. How to Tweet
Good behavior, by the numbers.

20. Tweets-per-Day Best Practice

22. Takeaway:
Don’t talk about
yourself so much.

25. Takeaway:
Try to stay positive.

26. Promoting your Content
How to get the clicks.

27. 27

28. 28

29. Takeaway:
If you want people to
click your links,
Tweet slower.

30. 30

31. Takeaway:
Tweeting about Twitter
works.

32. Twitter for Customer Service

34. Questions?

35. Exposure
Awareness
Motivation

37. ReTweets-per-Follower
37

38. Suggested Users are Less ReTweetable

39. ReTweeting = Link Sharing

40. Bit.ly is more ReTweetable than TinyURL

41. 20 Most ReTweetable Words
1. you
2. twitter
3. please
4. retweet
5. post
6. blog
7. social
8. free
9. media
10. help
11. please retweet
12. great
13. social media
14. 10
15. follow
16. how to
17. top
18. blog post
19. check out
20. new blog post

42. Ask for the ReTweet

43. Takeaway:
Ask for the ReTweet.

44. 20 Least ReTweetable Words
1. game
2. going
3. haha
4. lol
5. but
6. watching
7. work
8. home
9. night
10. bed
11. well
12. sleep
13. gonna
14. hey
15. tomorrow
16. tired
17. some
18. back
19. bored
20. listening

45. ReTweets Use Longer Words

46. ReTweets are “Smarter”

47. Takeaway:
No need to dumb
things down too much.

48. ReTweets are More Novel

49. ReTweets are Noun Heavy

50. ReTweets have More Punctuation

51. Semicolons are not ReTweetable

52. ReTweets are Less Emotional

53. ReTweets are Social and Concrete

54. Self Reference is not ReTweetable

55. News is ReTweetable

56. Takeaway:
Try to be the first
to break news.

57. Men and Women ReTweet Differently

58. Timing is Everything

59. Takeaway:
Later in the day is
Better for getting
ReTweets.

60. ReTweet Cascades

61. Twitter Tools
How to scale.

71. Dan Zarrella
@DanZarrella