This is essential for leadership team, hiring managers and recruiters of companies.

2. Stacy Takeuchi
Solutions Consultant
Build your Professional Identity and Brand

3. Agenda
 Build your professional recruiter brand
 Enhance your online reputation using LinkedIn
 Help strengthen your company’s overall talent brand presence

4. Marketing experts will generally answer
along the lines of "a brand is your image". But
a brand is more than just your image. It also
includes your customers‘ experience and the
expectation you set when doing business with
others. In short, it is a promise.
– Scott Spanbauer
What is a Brand?

5. Why is Your Brand Important?

7. First Impressions Count

8. You Are Your Company’s Best Brand Ambassador

9. Who Are You More Likely to Engage With?
VS

10. The Professional, Branded Profile
Essential Eight

11. 1: Pick a Professional, Engaging Photo

12. 2: Leave a Positive Footprint Behind

13. 3. Contact Info: Company Email, Branded Websites,
and Customized URL

14. 4: A Summary Packed with Passion

15. 5: Complete But Short Work History

16. 6: Get Recommended
My experience
as a candidate
was unlike any
other - she
helped me find
my dream job! He was always
professional,
managed
expectations
and delivered
huge value to
our business
A wonderful
representative and
true ambassador
of our talent brand!
Treats my open
positions as an
opportunity to
bring strategy and
data to the table
Great to work
with – brings
energy to our
team every day

17. 7: Join groups

18. 8: Be Complete

19. Enhance Your Expert Reputation Online By
Engaging With Your Network

20. Jobs!
HEY! Here’s a job!
Jobs! Jobs! Jobs!
Jobs!
OMG Jobs!

21. Think in Thirds
1/3:
Job Opportunities
1/3:
Company News and
Talent Brand Stories
1/3:
Industry News and
Personal Interests

22. 1/3: Share Job Opportunities

23. Your Brand in Action

24. 1/3: Share Company News and Talent Brand Stories

25. 1/3: Share Industry News and Personal Interests

26. Make Your Updates Count

27. How Often Should I Share?
FREQUENTLY!
 Most engagement will happen within the first 48
hours
 An update every couple of days will maximize
engagement
 2-3 updates per week per audience
 Share during our high-traffic times: 9am & Noon

28. How Do I Increase Engagement?
Call Out/Call
to Action
Engage
With
Others
Be
Yourself

29. How Do I Increase Engagement?
KEEP IT BRIEF!

30. Measure The Impact of Your Brand

31. Analyze Your Engagement

32.  Dove into the key areas of a profile to enhance your professional recruiter
brand
 Gave examples of how you can show
off your company’s talent brand through
your own profile
 Showcased how status updates build your
reputation and your company talent brand
including best practices for sharing
 Evangelize the message - turn your company into a team of talent brand
ambassadors
In Conclusion