USGuide's annual conference You Can Do It 2010 Brochure

2. Welcome!
T
hank you for your interest in USGuide’s confer-
ence You Can Do It (UCDI). This conference is
held annually to inspire Vietnamese students and
young professionals to pursue U.S graduate education.
Since its beginning in 2006, UCDI has made a huge
impact on the Vietnamese youth and on the society. By
breaking the myth that studying in the United States Our speakers, advisors and partners have provided
is very difficult and impossible, it has inspired and useful comments, informational support and most im-
provided fundemental information for a huge number portantly encouragement right from the beginning. The
of youths so that they can pursue a graduate program in Carlson School of Management, the Fulbright Program,
the U.S. By expanding the scale nation-wide this year, the Vietnam Education Foundation and VNG software
the conference aims to further this impact. service company extended much of the financial sup-
port for the conference. We also owe a great debt to
UCDI 2010 connects you with representatives of our volunteers who unconditionally contribute to the
prestigious U.S. schools and scholarship programs. The success of the event and the social impact it will bring
conference also include keynote speeches and panel about. We hope that you will owe the positive impacts
discussions to provide you with insights into the appli- generated from this event not only to us, but also to
cation process as well as challenges and opportunites these kind-hearted people.
that U.S. graduate education can offer. We continue
the successful practice of last UCDIs while add new All the members of the Organizing Committee wel-
“ingredients” to give you a rounded overview in a hope come you to You Can Do It annual meeting. We hope
to boost your “can-do” spirit. to see you in the U.S. and acknowledge your contribu-
tion to the society in the near coming future.
We, the Organazing Committee, have had considerable
help and support in making this conference a reality. With Best Regards,
Dao Thi Mai Huong (Ms)
President/ UCDI 2010 Board of Organization
email: huong.dao@us-guide.org
website: www.usguide.org.vn
www.usguide.org.vn/forum
US GUIDE Annual Conference YOU CAN DO IT 2010 3

3. USguide Annual Conference
YOU CAN DO IT 2010 - Hanoi
Date & Time: 8:00 – 12:00 Sunday, 18 July 2010
Duration: 4 hours
Place: 3rd floor, Ocean Park Building, 1 Dao Duy Anh Street, Dong Da District, Hanoi, Vietnam
Audience: open to 500+
Guest speakers:
• Ms. Dam Bich Thuy – CEO – Greater Mekong Region – ANZ Bank
• MBA - The Wharton School, University of Pennsylvania
• Successful applicants for Fall 2010 and alumni from prestigious graduate programs
Partners:
• The Fulbright program and US Education – US Embassy
• The VEF program
• U.S universities:
• Carlson School of Management, Minnesota University
• Fisher College of Business, The Ohio State University
• Texas Christian University
• The Chicago Booth Graduate School of Business
• The Stanford Graduate School of Business
• The University of Pennsylvania Wharton School
• The University of Wisconsin – Madison
Main activities: Exhibition, presentation and panel discussion
Agenda:
8:00 – 9:00: Exhibition & Registration
• Visit information booths of USGuide’s partners
• Registration
9:00 – 9:10: Opening
• Warm-up performance
• Introduction
9:10 – 9:45 Ms. Thuy Dam’s presentation
• Successful stories about self development and career enhancement through USA Education
9:45 – 10: 05: Introduction about the application process & USGuide Introduction
• Overview of the application process and necessary steps
• Organizational structure and key members
• USGuide’s services – How we are going to support you in each step of the application process
10:05 – 10:15: Introduction on U.S scholarships
• The Fulbright scholarship – The Fulbright program representative
• The VEF program – VEF representative
10:15 – 10:30: Break
10:30 – 11:45: Panel discussions
• Ballroom 1: MBA focus
• Ballroom 2: Social science and engineering focus
11:45 – 12:00: Closing
8 US GUIDE Annual Conference YOU CAN DO IT 2010

4. Speakers
Education:
• University graduate in Hanoi in 1985
• The Wharton School of the University of Pennsylvania
and was awarded an MBA in Finance (under Fulbright
scholarship)
Career:
• After graduating university in Hanoi, to established a
private foreign investment consultancy firm with four
colleagues. It was the first privately owned company in
Vietnam facilitating foreign investment and developed
clients such as ANZ, Phillip Morris, Coca Cola, IBM
and Citibank…
Dam Bich Thuy • After graduating with her MBA in 1995, joined ANZ
CEO | ANZ Greater Mekong Region Singapore to help set up the investment bank business
in Asia for 10 years. In charge of various functions in-
cluding director of project finance for oil and gas, and
subsequently managed the resources business for the
whole of Asia.
• In November 2005, appointed General Manager of
ANZ Vietnam and is now managing the full banking
operation for Hanoi and Ho Chi Minh City branches
and the representative office in Can Tho city
• In December 2009, appointed CEO, Greater Mekong
Region and is still holding this position
FULBRIGHT PROGRAM
IN VIETNAM
The Fulbright Program in Vietnam, established in 1992, administered and coordinated by the
Public Affairs Section (PAS) of the U.S. Embassy in Hanoi, works with appropriate Vietnamese
and American educational and governmental organizations to provide opportunities for study and
research in the social sciences and humanities to all candidates who qualify through open
competition on the basis of academic and professional merit, without regard to race, religion,
gender or affiliation.
TRADITIONAL PROGRAMS NON - TRADITIONAL PROGRAMS
 U.S. Scholar Program  English Teaching Assistantship Program
 U.S. Student Program  International Science & Tech Ph.D. Program
 Vietnamese Scholar Program  Senior Specialist Program
 Vietnamese Student Program  Scholar-in-Residence Program
 New Century Scholar Program
Fulbright Program in Vietnam
Public Affairs Sections – U.S. Embassy
Rose Garden Tower, 170 Ngoc Khanh, Ba Dinh, Hanoi
Tel: (04) 3850-5100 / Fax: (04) 3850-5120
Website: http://vietnam.usembassy.gov/fulbright.html

5. USguide Annual Conference
YOU CAN DO IT 2010 - HCMC
Date & Time: 8:00 – 12:00 Saturday, 24 July 2010
Duration: 4 hours
Place: The Vietnam News Agency Building, 120 Nguyen Thi Minh Khai, Ho Chi Minh City, Vietnam
Audience: open to 300+
Guest speakers:
• Ms. Pham Cao Hue Chi – Senior Marketing Manager – Pepsi Co. Vietnam
MBA - Emory Goizueta Business school
• Ms. Nguyen Phuc Thuy Hien – Legal Executive – PC Vietnam Ltd
Pace University School of Law, Fulbright Visiting Scholar
• Mr. Nguyen Hoanh Tien – Vice President of Operation – VNG Software Service Company
MBA - Emory Goizueta Business school
• Mr. Ngo Viet Nam Son – Chairman – NVD Architects & Planners
PhD – University of Washington
• Successful applicants for Fall 2010
Partners:
• The Fulbright and US Education programs – US Embassy
• The VEF scholarship program
• U.S universities:
• Carlson School of Management, Minnesota University
• Fisher College of Business, The Ohio State University
• The Chicago Booth Graduate School of Business
• The Stanford Graduate School of Business
• The University of Pennsylvania Wharton School
• The University of Wisconsin – Madison
• Thunderbird School of Global Management
Main activities: Exhibition, presentation and panel discussion
Agenda:
8:00 – 9:00: Exhibition & Registration
• Visit information booths of USGuide’s partners
• Registration
9:00 – 9:10: Opening
• Warm-up performance
• Introduction
9:10 – 10:10 Panel discussion
• Successful stories about self development and career enhancement through USA Education
10:10 – 10: 25: Introduction about the application process & USGuide Introduction
• Organizational structure and key members
• USGuide’s services – How we are going to support you in each step of the application process
10:25 – 10:30: Presentation on VEF program
10:30 – 10:45: Break performance
10:45 – 11:45: Panel discussion
• Successful stories about application process – How to get admission and/or scholarship
11:45 – 12:00: Closing
14 US GUIDE Annual Conference YOU CAN DO IT 2010

6. Speakers
Pham Cao Hue Chi Hue Chi has taken over the role of Senior Marketing
Senior Marketing Manager | Pepsi Co. Vietnam Manager of PepsiCo International Vietnam based in
Ho Chi Minh City since August 2009. Her primary
responsibilities include managing total brand marketing
calendar and marketing budget, conducting master plan
marketing activities to build and sustain brand KPIs and
market share.
Prior to this, Chi had 3.5 years working as Global
Marketing Manager for Kimberly-Clark USA where she
led the platform 5 year innovation plan. Chi started
her career path with Unilever both in Vietnam and
Asia region for 3 years after graduating from Foreign
Trade University at the first rank. While with Unilever
Vietnam, she was in the team that won the third prize
of Path to Grow Global Award from Unilever.
Chi also holds an MBA degree from Emory University
– Goizueta Business School 2007. She was in Top 100
Vietnam college graduate in 2002.
Nguyen Hoanh Tien has more than 10 years of experi-
ence in high-tech industry, ranging from in technical
design, network planning, technical operations, market-
ing to general management in telecom and data net-
working both in Vietnam and overseas. Before joining
VinaGame, Tien served at SAP (Systeme, Anwendungen
und Produkte in der Datenverarbeitung, working to im-
prove various operation management system aspects for
the Center of Excellence, a fast-growing entrepreneurial
division of SAP AG and leading the Business Systems
Consulting group to initiate and facilitate business inno-
vations, process redesign and strategic application of IT
for major U.S., European and Middle East corporations.
Nguyen Hoang Tien
Vice President of Operation | Tien has a BS degree from Hanoi University of technol-
VNG Corporation ogy, an MS degree from the University of Vermont, and
an MBA from Emory University, USA. He is co-founder
of US Guide (US Study Guide) and Connek (Converge
Network Technology Group), two major volunteer and
professional networks; and is a member of the Advisory
Board for Circle of Friends (Vong Tay Be Ban), a vol-
unteer charity group. Tien has also provided personal
development coaching for many young Vietnamese
business and technology talents since 1999.
US GUIDE Annual Conference YOU CAN DO IT 2010 15

7. Speakers
Nguyen Phuc Thuy Hien
Legal Executive | PC Vietnam Ltd
Education:
• Pace University School of Law, Fulbright Visiting
Scholar
• University of Groningen, the Netherlands LL.M,
International Law and the Law of International Organi-
zations
• HCMC University of Law LL.B, Economics Laws
• Hanoi University of Foreign Languages BA, English
Career:
• From 1996 to 2010, Hien Nguyen worked as Lecturer
of Environmental Law in HCMC University of Law and
then, as a Legal Advisor of ITA Group - Tan Tao Univer-
sity Project. Now she is holding the position of Legal
Executive at PC Vietnam Ltd
Ngo Viet Nam Son
Chairman | NVD Architects & Planners
Nam-Son NGO-VIET has had 25 years of professional
experiences in planning and architecture developments
in Asia (China, Japan, Philippines, Singapore, and Viet-
nam) and North America (Canada and United States).
Dr. Ngo-Viet has encompassed his works with a vision
of interdisciplinary cooperation and practical research
bridging with practice, including teaching at University
of Washington and University of California, working
with leading experts (Skidmore & Owings, Merrill, of-
fice of architect Ngo Viet Thu), and providing strategic
consultancy to local governments (Vietnam, Canada,
and United States). He has also engaged in planning,
architectural and socio-cultural research projects and
presented lectures at universities and conferences in
the world. He got a doctorate degree from University
of Washington and a master degree from University of
California at Berkeley. He communicates fluently in
English, French, and Vietnamese.
16 US GUIDE Annual Conference YOU CAN DO IT 2010