Evo Conference Presentation on the Make-A-Wish Foundation & Social Media
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Evo Conference Presentation on the Make-A-Wish Foundation & Social Media
- 1. From promotion… …to engagement Petri Darby @darbyDARNIT @makeawish
- 2. Women and Moms Rule
- 3. Not our target audience
- 4. High Emotional Appeal Low Connection
- 5. Need new storytelling approaches
- 7. Social media boosts the cuddle chemical oxytocin and reduces stress 13.2% 10.8% Cortisol 14.9% ACTH
- 8. Socially engaged co’s = 18% avg revenue growth Least engaged co’s = 6% decline Source: Altimeter Group
- 9. Women and moms rule social media Facebook Male: 43% Female: 57%Delicious Male: 48% Female: 52%Flickr Male: 45% Female: 55%MySpace Male: 36% Female: 64% Ning Male: 41% Female: 59%Twitter Male: 43% Female: 57% Ustream.tv Male: 34% Female: 66%Yelp Male: 43% Female: 57% LinkedIn Male: 50% Female: 50% YouTube Male: 50% Female: 50% Digg Male: 64% Female: 34% Married women 35-50 fastest growing segment of social media users. Women 55+ fastest growing segment of Facebook users.
- 12. Mobile visits = 10%- site optimization- branded app?
- 13. QUESTIONS?Petri Darby, APRdirector of brand marketing & digital strategyMake-A-Wish Foundation® of Americapdarby@wish.org / @darbyDARNITwish.org / @makeawish