Is social media just a fad, or a pervasive and powerful tool that will forever change the way companies connect and engage with their key audiences? This presentation was delivered to a women's business executives club in Houston.

1. Social Media Just a fad? Petri Darby, APR director of brand marketing & digital strategy Make-A-Wish Foundation® of America pdarby@wish.org / @darbyDARNIT

2. What is social media? Web sites Blogs Social networking Social bookmarking Video sharing Photo sharing Reviews Forums Discussion Groups

3. Google CEO Eric Schmidt “Every two days now we create as much information as we did from the dawn of civilization up until 2003” “The real issue is user-generated content.” “I spend most of my time assuming the world is not ready for the technology revolution that will be happening to them soon.”

4. Why is social media important Socially engaged co’s = 18% avg revenue growth Least engaged co’s = 6% decline

5. Women and moms rule social media LinkedIn Male: 50% Female: 50% YouTube Male: 50% Female: 50% Digg Male: 64% Female: 34% Facebook Male: 43% Female: 57%Delicious Male: 48% Female: 52%Flickr Male: 45% Female: 55%MySpace Male: 36% Female: 64% Ning Male: 41% Female: 59%Twitter Male: 43% Female: 57% Ustream.tv Male: 34% Female: 66%Yelp Male: 43% Female: 57% Married women 35-50 fastest growing segment of social media users. Women 55+ fastest growing segment of Facebook users.

6. Facebook 500 million active users 50% log in every day 200 million mobile users

7. Facebook Ages 13+ Connect Status updates Post pics and video Play games Create groups and pages Chat

8. Facebook Dunbar Number = 150 Avg number of Facebookfriends = 130

9. Twitter Started with the question: “What are you doing? Many just ask: Why do I care what you had for lunch?

10. Twitter 140 characters 7 billion tweets 104,860,000,000 words Equivalent to 133,000 copies of the King James Bible Printed, tweets would cover 350 million sheets of paper Equivalent to 37 times the number of pages in bills introduced in Congress since 1955

11. Twitter tools HootSuite TweetDeck Twellow

12. Tools Change 10 years ago…dominated search 3 years ago… dominated social

13. Social Strategy who before what

14. Social Strategy

16. Posts

17. Photos/videos

18. AppsThere is good reason to be cautious Privacy settings help, but not 100%

19. Getting started Setting Up Social Media Accounts

20. Spend time learning Excellent blogs and Twitter superstars:ConvinceAndConvert.com - @jaybaerChrisBrogan.com - @chrisbroganBrianSolis.com - @briansolisSocialMediaExplorer.com - @jasonfallsGaryVaynerchuk.com - @garyveeScoblelizer.com- @scobleizerSethGodin.Typepad.com

21. THANK YOU! QUESTIONS?Petri Darby, APRdirector of brand marketing & digital strategyMake-A-Wish Foundation® of Americapdarby@wish.org / @darbyDARNIT