7. CONTENT
6. be an industry
GO-TO RESOURCE
SHARE,
ANALYZE, and
V I S U A LI Z E
what’s happening
across your
industry (your
competition too).
8. CONTENT
7. point your audience to
VALUABLE subject matter
Keep people
coming back to
your Web site
and social
media feeds by
giving them
information
that helps them
do their jobs
better.
13. CONTENT
12. follow RELEVANT industry
SOURCES and ORANIZATIONS
You can often
find nuggets of
industry
information on
S L I D E SHA RE
and LINKEDIN.
14. CONTENT
13. EXPERIMENT with formats
Posts with
V I S U A LS a r e
SHARED
MORE. Except
when they’re
not. It’s all
about your
target
audience.
15. COMMUNITY
14. give a SHOUT OUT
to the initial source
Always, ALW
AYS, credit
y o u r o r i g i na l
source.
16. COMMUNITY
15. PERSONALIZE
when you share content
Answer the
question:
WHAT MAKES
this photo,
video, data,
i n f o g r a ph i c
S H A R E W O RT HY ?
17. COMMUNITY
16. COMMENT on
what you’re sharing
C O M M E NT I N G
ADDS VALUE;
it also
makes you
more
a p p r oa c ha b l e .
18. COMMUNITY
17. say THANK YOU
for shares and retweets
C l o s i ng t h e
loop isn’t just
good form,
it’s also key
to a ROBUST
C O M M U NI T Y .
19. COMMUNITY
18. SHOWCASE your community
Don’t just share
what they share;
tout their
a c c o m pl i s hm e nt s
and cool deeds.
20. COMMUNITY
19. be a MEMBER
of your own community
Don’t be a
s h a r e bo t ;
do ENGAGE
with your
audience.
21. MEASUREMENT
20. set SMART GOALS
Make
DIGITAL
C U R A T I ON
pay off by
a l i g ni n g y o u r
efforts to
B U S I N ESS
GOALS.