Lisa Colton's presentation on the opportunities of Location Based Services for Jewish organizations.

1. Presented by:Lisa Colton, Darim Online FOURSQUARE, FACEBOOK PLACES & LOCATION BASED SERVICES March, 2011

2. What Are Location Based Services? Phone with GPS + social media Time, space, social Game based – earn badges and become “mayor” 290 Million cell phone users, and 6 million and growing on Foursquare, many more potential Facebook Places users.

4. How does it work?

5. How does it work?

6. How does it work? In a location, users “check in” Service provides a list of nearby locations Each location shows you who else is there, who is “mayor”, and tips left by other visitors Get points, badges and become “mayor” It’s a GAME!

7. Reach through people’s multiple networks

8. Who Cares?! Individuals Businesses See friends, learn about them Earn badges (it’s a game!) Connect with friends in real time Earn promotions, specials New model of “frequent buyer club” Each time someone checks in at your place, it’s free advertising Incentivize and reward customers for checking in

9. What does it mean for local orgs? Increased exposure Great way to identify “online influencers” and your fans Build community by helping people connect online with each other Opportunity to educate about upcoming events, tips, fundraisers Potential for “cause marketing”

10. Manage Your Place

11. Manage Your Facebook Place Allows you to publish content on the newsfeeds of those who check in at your location. That’s huge!

12. Use The Info!

13. Reward Your Loyalists!

14. You Have A Building. USE IT!

15. What To Do Next Download the Foursquare & Facebook Apps on your phone Create a Foursquare account PLAY! Claim your organization’s location on Foursquare and Facebook Places. Connect your Facebook Page and Place Start listening, promoting, rewarding, and weaving.

16. Resources How to use Facebook Places (iphone demo): http://read.bi/hqtBeh Intro to Facebook Places, from JohnHaydon:http://www.johnhaydon.com/2010/08/checking-facebook-places/ Claiming your org's Facebook Place (video) http://bit.ly/eygeyi Getting the most from location based services for your nonprofit, a debrief on the Nonprofit Technology Network conference session: http://bit.ly/fGo7Yx Selfish Giving blog is great -- here's a post about Raising $ for Haiti at SXSWi this year thru Foursquare: http://bit.ly/f8NFBU Foursquare for cause marketing: http://bit.ly/fkyTvc Connect Page and Place: http://www.allfacebook.com/facebook-places-business-2010-08 (will be posted on www.libootcamp.org)