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Social Media 101 for Jewish Communal Professionals

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Lisa Colton
Lisa Colton

Presentation to the Jewish Communal Professionals of Southern California by webinar.

Tecnología
1 de 38
Web 2.0 "101”: Introduction to Social Media and the New Internet Lisa Colton Founder and President, Darim Online [email_address] 434.977.1170 JCPSC February 24, 2009
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: KarenSJilly, Flickr
More Than New Functionality ,[object Object],[object Object],[object Object],[object Object],Volume Personal Volume, Viral, and Personal
New Perspective on the 80/20 Rule 80/20 Rule example: 80% of your fundraising comes from 20% of the wealthiest donors. New Perspective: 80% of your message is distributed through 20% of your most connected constituents. Connect with the well-connected! Leverage their networks and trust.
What Is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increasing Depth of Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thinking Strategically: POST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Social Technographics Ladder ,[object Object],http://www.forrester.com/Groundswell/profile_tool.html
http://www.commoncraft.com/blogs BLOG
What is Unique About Blogs and Blogging? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples: www.jcarrot.org ,[object Object],[object Object],[object Object],[object Object]
Examples: www.JewPoint0.org ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Avi Chai - Educational Technology ,[object Object],[object Object],[object Object]
Taking the Learning Outside of the Walls ,[object Object],[object Object],[object Object],[object Object],[object Object]
RSS -- Really Simple Syndication ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.commoncraft.com/rss_plain_english
What is an RSS Reader? ,[object Object],[object Object],[object Object],[object Object]
Fun Blog Names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NETWORKING ,[object Object],[object Object]
Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example of the Power of Social Media: Connect ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Causes ,[object Object],[object Object],[object Object],[object Object],[object Object]
NING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Storahlab, a project of Storahtelling
Ambient Awareness ,[object Object],[object Object],[object Object],[object Object]
WIKIS ,[object Object],[object Object],[object Object]
What is a Wiki? Why Do I Need One? Old Way New Way WIKI
Wikis - Jewish Education 3.0 Project ,[object Object],[object Object],[object Object]
How to Add to a Wiki ,[object Object],[object Object],[object Object]
Uses of Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Permissions ,[object Object],[object Object],[object Object],[object Object]
Wiki Resources ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],Photo credit: Stuart Henshall, Flickr
Power of Twitter ,[object Object],[object Object]
Twitter Examples Sharing Knowledge Promotion/Marketing Keeping Up with Friends
Professional Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start Listening ,[object Object],[object Object],[object Object]
Q/A and Discussion ,[object Object],[object Object],[object Object],[object Object]

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Social Media 101 for Jewish Communal Professionals

  • 1. Web 2.0 "101”: Introduction to Social Media and the New Internet Lisa Colton Founder and President, Darim Online [email_address] 434.977.1170 JCPSC February 24, 2009
  • 2.
  • 3.
  • 4. New Perspective on the 80/20 Rule 80/20 Rule example: 80% of your fundraising comes from 20% of the wealthiest donors. New Perspective: 80% of your message is distributed through 20% of your most connected constituents. Connect with the well-connected! Leverage their networks and trust.
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  • 26. What is a Wiki? Why Do I Need One? Old Way New Way WIKI
  • 27.
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  • 35. Twitter Examples Sharing Knowledge Promotion/Marketing Keeping Up with Friends
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  • 38.