SlideShare una empresa de Scribd logo

Visual Storytelling: Maturing Your Social Media Practice for Synagogues

•
•
Lisa Colton
Lisa Colton

Briana Kerensky and Lisa Colton present, supported by UJA-Federation of New York. First in a 5 part series.

Marketing
1 de 33
Descargar para leer sin conexión
Visual Storytelling First in a 5-part series on maturing social media practice for synagogues Hosted by Lisa Colton, President, Darim Online and Chief Learning Officer, See3 Communications Presented by Briana Kerensky, See3 Digital Project Manager Tweeting today? @DarimOnline @ujafedny @LisaColton @BrianaArden
Agenda UJA Webinar - Visual Storytelling Welcome, context, Briana intro and goals Why is storytelling important? Why is visual storytelling important on the Internet? How can I incorporate visual storytelling in my social media?
Communication as Connection
Narrative as Identity
About Me ● Briana Kerensky ○ Digital Project Manager, See3 Communications ○ Digital Marketing Instructor, General Assembly DC ● Favorite digital marketing topics: ○ Marketing for nonprofits ○ Storytelling ○ Editorial calendars ● Avid knitter, baker, hiker, 30 Rock & Parks and Rec re-watcher UJA Webinar - Visual Storytelling
Goals ● Learn the value of storytelling. ● Learn why visual storytelling is important, particularly for nonprofits and faith groups. ● Learn how you can incorporate visual storytelling into your social media.
Why is storytelling important?
UJA Webinar - Visual Storytelling http://media.web.britannica.com/
Show, don’t tell.
Why is visual storytelling important?
Why is visual storytelling important? ● Keeps people interested. ● Breaks down complicated subjects. ● Reinforces what you just read. ● Puts a human face on nonprofit and faith-related issues.
Meet your enemies.
So long as the Internet is full of cats, babies and gifs, a wall of text will never keep your audience’s attention.
Facebook knows that people value photos over text, and downgrades text-only posts. Facebook also downgrades posts with photos completely unrelated to the text. facebook.com
iMedia Connection: Compelling visuals can help social posts generate over 90 percent more views than generic content. Photo credit: PostSectet
Instagram puts imagery at the forefront, and quality is key. Photo credit: Taylor Swift
Photo credit: Taylor Swift
HighQ: Online video now accounts for 50 percent of mobile traffic. IKAR: Pause Before You Post video https://youtu.be/04SAZ8OpWHo
Visual storytelling breaks down complicated topics.
Would you rather read a report or look at pretty pictures?
Visual storytelling makes data fun! www.foodopoly.org
Are you better at remembering names or faces? Online, we are all better at remembering faces. Faces compel us to read longer stories and stay with us when we move onto the next article, Facebook post or cat video.
Most importantly...
Visual storytelling illustrates the community and values of your synagogue. shalomrav.files.wordpress.com
When it comes to social programs, visuals prove that your community is a place where people are active (and serves as an invitation to be engaged). http://cdn.cutestpaw.com/
How can you incorporate visual storytelling into your work?
When you’re talking about people...show the people http://www.imgmob.net/
Use photos that can thrive on their own and don’t need to be explained. http://jennhoney.tumblr.com/
Remember Facebook’s 80/20 Rule http://bluestormdigital.ie/
Show, don’t tell.
Wrap Up & Questions UJA Webinar - Visual Storytelling
Great reading and social media UJA Webinar - Visual Storytelling ● Central Synagogue’s Instagram Account: ○ https://www.instagram.com/centralsynagogue/ ● G-dcast: Meaningful Jewish Screentime ○ http://www.g-dcast.com/ ● 25 Video Marketing Statistics for 2015: ○ http://blog.hubspot.com/marketing/video-marketing-statistics ● 10 Rules for Visual Storytelling: ○ http://mindymcadams.com/tojou/2011/10-rules-for-visual-storytelling/ ● 7 Tips for Jumpstarting Your Visual Storytelling Strategy: ○ http://www.convinceandconvert.com/social-media-case-studies/seven-tips-for-jumpstarting- your-visual-storytelling-strategy/ ● Video: Pause Before You Post: ○ https://www.youtube.com/watch?v=04SAZ8OpWHo
THANK YOU! Want to chat? Email me at bkerensky@see3.com UJA Webinar - Visual Storytelling Thank you to SYNERGY and UJA-Federation of New York for their support of this webinar series. ● Paid Media: Feb 9, 1-2pm ● Communicating for Social: Feb 25, 1-2pm ● Representing Your Brand Online: Content Strategy and Planning: March 8, 1-2pm ● Crowdfunding: March 29, 1-2pm All times above are eastern. Once registered, you will receive login information for all webinars.

Recomendados

LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015
Lisa Colton
 
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesContent strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for Synagogues
Lisa Colton
 
Paid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for SynagoguesPaid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for Synagogues
Lisa Colton
 
Social Media For Students
Social Media For StudentsSocial Media For Students
Social Media For Students
Debbie Horovitch
 
Social media for small NGOs
Social media for small NGOsSocial media for small NGOs
Social media for small NGOs
Amy Coulterman
 
Using Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipUsing Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership
Using Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership
Debbie Horovitch
 
Final present mobi zone
Final present mobi zoneFinal present mobi zone
Final present mobi zone
Debbie Horovitch
 
Increase the Authority of Your Events With Celebrity Google+ Hangouts on Air
Increase the Authority of Your Events With Celebrity Google+ Hangouts on AirIncrease the Authority of Your Events With Celebrity Google+ Hangouts on Air
Increase the Authority of Your Events With Celebrity Google+ Hangouts on Air
Debbie Horovitch
 

Recomendados

LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015
Lisa Colton
 
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesContent strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for Synagogues
Lisa Colton
 
Paid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for SynagoguesPaid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for Synagogues
Lisa Colton
 
Social Media For Students
Social Media For StudentsSocial Media For Students
Social Media For Students
Debbie Horovitch
 
Social media for small NGOs
Social media for small NGOsSocial media for small NGOs
Social media for small NGOs
Amy Coulterman
 
Using Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipUsing Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership
Using Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership
Debbie Horovitch
 
Final present mobi zone
Final present mobi zoneFinal present mobi zone
Final present mobi zone
Debbie Horovitch
 
Increase the Authority of Your Events With Celebrity Google+ Hangouts on Air
Increase the Authority of Your Events With Celebrity Google+ Hangouts on AirIncrease the Authority of Your Events With Celebrity Google+ Hangouts on Air
Increase the Authority of Your Events With Celebrity Google+ Hangouts on Air
Debbie Horovitch
 
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Shai Coggins
 
Google rep mgmt for be the change dec 4
Google rep mgmt for be the change dec 4Google rep mgmt for be the change dec 4
Google rep mgmt for be the change dec 4
Debbie Horovitch
 
Getting Ready for Giving Tuesday
Getting Ready for Giving TuesdayGetting Ready for Giving Tuesday
Getting Ready for Giving Tuesday
501 Commons
 
Growing a nonprofit social media strategy: MS NGO Day Sydney 2010
Growing a nonprofit social media strategy: MS NGO Day Sydney 2010Growing a nonprofit social media strategy: MS NGO Day Sydney 2010
Growing a nonprofit social media strategy: MS NGO Day Sydney 2010
Shai Coggins
 
Social media for fundraising 501tech
Social media for fundraising 501techSocial media for fundraising 501tech
Social media for fundraising 501tech
See3 Communications
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media
Hootsuite
 
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsSocial media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionals
Debbie Horovitch
 
Center for Nonprofit Excellent Workshop
Center for Nonprofit Excellent WorkshopCenter for Nonprofit Excellent Workshop
Center for Nonprofit Excellent Workshop
Beth Kanter
 
Integrating Social Media Into Your Fundraising Strategy
Integrating Social Media Into Your Fundraising StrategyIntegrating Social Media Into Your Fundraising Strategy
Integrating Social Media Into Your Fundraising Strategy
Judy Wernette
 
Arts Summit: New Arts Leaders and Nonprofits in a time of social media
Arts Summit: New Arts Leaders and Nonprofits in a time of social mediaArts Summit: New Arts Leaders and Nonprofits in a time of social media
Arts Summit: New Arts Leaders and Nonprofits in a time of social media
Beth Kanter
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Julia Campbell
 
Social Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOsSocial Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOs
Gregory Heller
 
Engaging and Inspiring Alumni Networks with Social Media
Engaging and Inspiring Alumni Networks with Social MediaEngaging and Inspiring Alumni Networks with Social Media
Engaging and Inspiring Alumni Networks with Social Media
Beth Kanter
 
SPECK Media and Social Media
SPECK Media and Social MediaSPECK Media and Social Media
SPECK Media and Social Media
Michael J Lis
 
NGOs Digital Case studies
NGOs Digital Case studiesNGOs Digital Case studies
NGOs Digital Case studies
Kijamii
 
How can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsHow can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising Funds
Pavan Mondreti
 
Meeting and Event Planning 2.0
Meeting and Event Planning 2.0Meeting and Event Planning 2.0
Meeting and Event Planning 2.0
Ogilvy Consulting
 
Week 1
Week 1Week 1
Week 1
Kelly Peiffer
 
Creating a Successful Social Media Strategy
Creating a Successful Social Media StrategyCreating a Successful Social Media Strategy
Creating a Successful Social Media Strategy
West Muse
 
Prospecting new clients ss
Prospecting new clients ssProspecting new clients ss
Prospecting new clients ss
Debbie Horovitch
 
Visual storytelling
Visual storytellingVisual storytelling
Visual storytelling
Paul Bradshaw
 
Visual storytelling 2014 webinar
Visual storytelling 2014 webinarVisual storytelling 2014 webinar
Visual storytelling 2014 webinar
Social Media Today
 

Más contenido relacionado

La actualidad más candente

Google rep mgmt for be the change dec 4
Google rep mgmt for be the change dec 4Google rep mgmt for be the change dec 4
Google rep mgmt for be the change dec 4
Debbie Horovitch
 
Getting Ready for Giving Tuesday
Getting Ready for Giving TuesdayGetting Ready for Giving Tuesday
Getting Ready for Giving Tuesday
501 Commons
 
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsSocial media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionals
Debbie Horovitch
 
Arts Summit: New Arts Leaders and Nonprofits in a time of social media
Arts Summit: New Arts Leaders and Nonprofits in a time of social mediaArts Summit: New Arts Leaders and Nonprofits in a time of social media
Arts Summit: New Arts Leaders and Nonprofits in a time of social media
Beth Kanter
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Julia Campbell
 
Creating a Successful Social Media Strategy
Creating a Successful Social Media StrategyCreating a Successful Social Media Strategy
Creating a Successful Social Media Strategy
West Muse
 
Prospecting new clients ss
Prospecting new clients ssProspecting new clients ss
Prospecting new clients ss
Debbie Horovitch
 

La actualidad más candente (20)

Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
 
Google rep mgmt for be the change dec 4
Google rep mgmt for be the change dec 4Google rep mgmt for be the change dec 4
Google rep mgmt for be the change dec 4
 
Getting Ready for Giving Tuesday
Getting Ready for Giving TuesdayGetting Ready for Giving Tuesday
Getting Ready for Giving Tuesday
 
Growing a nonprofit social media strategy: MS NGO Day Sydney 2010
Growing a nonprofit social media strategy: MS NGO Day Sydney 2010Growing a nonprofit social media strategy: MS NGO Day Sydney 2010
Growing a nonprofit social media strategy: MS NGO Day Sydney 2010
 
Social media for fundraising 501tech
Social media for fundraising 501techSocial media for fundraising 501tech
Social media for fundraising 501tech
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media
 
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsSocial media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionals
 
Center for Nonprofit Excellent Workshop
Center for Nonprofit Excellent WorkshopCenter for Nonprofit Excellent Workshop
Center for Nonprofit Excellent Workshop
 
Integrating Social Media Into Your Fundraising Strategy
Integrating Social Media Into Your Fundraising StrategyIntegrating Social Media Into Your Fundraising Strategy
Integrating Social Media Into Your Fundraising Strategy
 
Arts Summit: New Arts Leaders and Nonprofits in a time of social media
Arts Summit: New Arts Leaders and Nonprofits in a time of social mediaArts Summit: New Arts Leaders and Nonprofits in a time of social media
Arts Summit: New Arts Leaders and Nonprofits in a time of social media
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
 
Social Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOsSocial Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOs
 
Engaging and Inspiring Alumni Networks with Social Media
Engaging and Inspiring Alumni Networks with Social MediaEngaging and Inspiring Alumni Networks with Social Media
Engaging and Inspiring Alumni Networks with Social Media
 
SPECK Media and Social Media
SPECK Media and Social MediaSPECK Media and Social Media
SPECK Media and Social Media
 
NGOs Digital Case studies
NGOs Digital Case studiesNGOs Digital Case studies
NGOs Digital Case studies
 
How can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsHow can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising Funds
 
Meeting and Event Planning 2.0
Meeting and Event Planning 2.0Meeting and Event Planning 2.0
Meeting and Event Planning 2.0
 
Week 1
Week 1Week 1
Week 1
 
Creating a Successful Social Media Strategy
Creating a Successful Social Media StrategyCreating a Successful Social Media Strategy
Creating a Successful Social Media Strategy
 
Prospecting new clients ss
Prospecting new clients ssProspecting new clients ss
Prospecting new clients ss
 

Destacado

Visual storytelling 2014 webinar
Visual storytelling 2014 webinarVisual storytelling 2014 webinar
Visual storytelling 2014 webinar
Social Media Today
 
The Power of Visuals
The Power of VisualsThe Power of Visuals
The Power of Visuals
Ethos3
 

Destacado (8)

Visual storytelling
Visual storytellingVisual storytelling
Visual storytelling
 
Visual storytelling 2014 webinar
Visual storytelling 2014 webinarVisual storytelling 2014 webinar
Visual storytelling 2014 webinar
 
Make a Bigger Impact with Visual Storytelling
Make a Bigger Impact with Visual StorytellingMake a Bigger Impact with Visual Storytelling
Make a Bigger Impact with Visual Storytelling
 
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldInstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
 
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
 
The Power of Visuals
The Power of VisualsThe Power of Visuals
The Power of Visuals
 
The Power of Visual Storytelling
The Power of Visual Storytelling The Power of Visual Storytelling
The Power of Visual Storytelling
 
Visual Storytelling 101
Visual Storytelling 101Visual Storytelling 101
Visual Storytelling 101
 

Similar a Visual Storytelling: Maturing Your Social Media Practice for Synagogues

Facebook for Charities
Facebook for CharitiesFacebook for Charities
Facebook for Charities
Cliff Ashcroft
 
Social media Marketing
Social media Marketing Social media Marketing
Social media Marketing
RanSmith2
 
Social Selling Made Easy Magazine Issue 3
Social Selling Made Easy Magazine Issue 3Social Selling Made Easy Magazine Issue 3
Social Selling Made Easy Magazine Issue 3
Ted Prodromou
 
Storytelling ins and outs
Storytelling ins and outsStorytelling ins and outs
Storytelling ins and outs
Alyson Landry
 
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilUnderstanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
Debra Askanase
 

Similar a Visual Storytelling: Maturing Your Social Media Practice for Synagogues (20)

Facebook Live for Content Marketers
Facebook Live for Content MarketersFacebook Live for Content Marketers
Facebook Live for Content Marketers
 
Socialmediamasterclass arts admin day2-250217-161120180910
Socialmediamasterclass arts admin day2-250217-161120180910Socialmediamasterclass arts admin day2-250217-161120180910
Socialmediamasterclass arts admin day2-250217-161120180910
 
Nfp prezzo april 2011
Nfp prezzo april 2011Nfp prezzo april 2011
Nfp prezzo april 2011
 
Keep Your Content Weird, Fresh and Relevant - BBCON 2015
Keep Your Content Weird, Fresh and Relevant - BBCON 2015Keep Your Content Weird, Fresh and Relevant - BBCON 2015
Keep Your Content Weird, Fresh and Relevant - BBCON 2015
 
Facebook for Charities
Facebook for CharitiesFacebook for Charities
Facebook for Charities
 
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media ClassMa cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media Class
 
Social networking for business success
Social networking for business successSocial networking for business success
Social networking for business success
 
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
“Visual Web” Marketing + Instagram Power Tips by Adam Japko“Visual Web” Marketing + Instagram Power Tips by Adam Japko
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
 
Social Media Marketing Explained .pdf
Social Media Marketing Explained .pdfSocial Media Marketing Explained .pdf
Social Media Marketing Explained .pdf
 
Social media Marketing
Social media Marketing Social media Marketing
Social media Marketing
 
Current Issues in Social Networking Presentation
Current Issues in Social Networking PresentationCurrent Issues in Social Networking Presentation
Current Issues in Social Networking Presentation
 
Kent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" event
 
Social Selling Made Easy Magazine Issue 3
Social Selling Made Easy Magazine Issue 3Social Selling Made Easy Magazine Issue 3
Social Selling Made Easy Magazine Issue 3
 
GoldsmithsSocialmediamasterclass day2-25/02/17
GoldsmithsSocialmediamasterclass day2-25/02/17GoldsmithsSocialmediamasterclass day2-25/02/17
GoldsmithsSocialmediamasterclass day2-25/02/17
 
Intro to Social Media
Intro to Social MediaIntro to Social Media
Intro to Social Media
 
Reshaping global dialogue
Reshaping global dialogueReshaping global dialogue
Reshaping global dialogue
 
Future of Social Media + Trends 2016
Future of Social Media + Trends 2016Future of Social Media + Trends 2016
Future of Social Media + Trends 2016
 
Storytelling ins and outs
Storytelling ins and outsStorytelling ins and outs
Storytelling ins and outs
 
New Media Communication: Using Word of Mouth Marketing Online
New Media Communication: Using Word of Mouth Marketing OnlineNew Media Communication: Using Word of Mouth Marketing Online
New Media Communication: Using Word of Mouth Marketing Online
 
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilUnderstanding What Matters: Social Media Workshop for the Vermont Arts Council
Understanding What Matters: Social Media Workshop for the Vermont Arts Council
 

Más de Lisa Colton

Changing the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of ChangeChanging the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of Change
Lisa Colton
 
Con con adaptive webinar uja
Con con adaptive webinar ujaCon con adaptive webinar uja
Con con adaptive webinar uja
Lisa Colton
 

Más de Lisa Colton (20)

Intro to crowdfunding
Intro to crowdfundingIntro to crowdfunding
Intro to crowdfunding
 
The new rules: community building in the age of social: Maturing your synagog...
The new rules: community building in the age of social: Maturing your synagog...The new rules: community building in the age of social: Maturing your synagog...
The new rules: community building in the age of social: Maturing your synagog...
 
Samis Foundation: Day School Advancement Prof Mini Boot Camp
Samis Foundation: Day School Advancement Prof Mini Boot CampSamis Foundation: Day School Advancement Prof Mini Boot Camp
Samis Foundation: Day School Advancement Prof Mini Boot Camp
 
Ny teens ugc and ambassadors
Ny teens ugc and ambassadorsNy teens ugc and ambassadors
Ny teens ugc and ambassadors
 
HUC JIR personal professional balance
HUC JIR personal professional balanceHUC JIR personal professional balance
HUC JIR personal professional balance
 
Atidenu 4 -- User Generated Content Campaigns
Atidenu 4 -- User Generated Content CampaignsAtidenu 4 -- User Generated Content Campaigns
Atidenu 4 -- User Generated Content Campaigns
 
ARJE Connected Congregational Education #3
ARJE Connected Congregational Education #3ARJE Connected Congregational Education #3
ARJE Connected Congregational Education #3
 
ARJE Connected Congregational Education #2
ARJE Connected Congregational Education #2ARJE Connected Congregational Education #2
ARJE Connected Congregational Education #2
 
Community Text Study Source Sheet
Community Text Study Source SheetCommunity Text Study Source Sheet
Community Text Study Source Sheet
 
ARJE Connected Congregational Education #1
ARJE Connected Congregational Education #1ARJE Connected Congregational Education #1
ARJE Connected Congregational Education #1
 
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
NY Jewish Teen Program Social Media Boot Camp: Summer PlanningNY Jewish Teen Program Social Media Boot Camp: Summer Planning
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
 
Atidenu 3 parent ambassadors
Atidenu 3 parent ambassadorsAtidenu 3 parent ambassadors
Atidenu 3 parent ambassadors
 
Changing the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of ChangeChanging the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of Change
 
Atidenu Transprency webinar
Atidenu Transprency webinarAtidenu Transprency webinar
Atidenu Transprency webinar
 
Becoming a Connected Congregation, Congregation Beth Israel, VA
Becoming a Connected Congregation, Congregation Beth Israel, VABecoming a Connected Congregation, Congregation Beth Israel, VA
Becoming a Connected Congregation, Congregation Beth Israel, VA
 
Atidenu webinar 1: Sharable Content and Adding Value
Atidenu webinar 1: Sharable Content and Adding ValueAtidenu webinar 1: Sharable Content and Adding Value
Atidenu webinar 1: Sharable Content and Adding Value
 
San Francisco Synagogues as Connected Congregations
San Francisco Synagogues as Connected CongregationsSan Francisco Synagogues as Connected Congregations
San Francisco Synagogues as Connected Congregations
 
New York Teen Boot Camp: Content & Paid Media
New York Teen Boot Camp: Content & Paid Media New York Teen Boot Camp: Content & Paid Media
New York Teen Boot Camp: Content & Paid Media
 
Con con adaptive webinar uja
Con con adaptive webinar ujaCon con adaptive webinar uja
Con con adaptive webinar uja
 
Connected Congregations: Adaptive Leadership Webinar
Connected Congregations: Adaptive Leadership WebinarConnected Congregations: Adaptive Leadership Webinar
Connected Congregations: Adaptive Leadership Webinar
 

Último

Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Abdulsamad Lukman
 

Último (20)

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfDistribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leadsHannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 

Visual Storytelling: Maturing Your Social Media Practice for Synagogues

  • 1. Visual Storytelling First in a 5-part series on maturing social media practice for synagogues Hosted by Lisa Colton, President, Darim Online and Chief Learning Officer, See3 Communications Presented by Briana Kerensky, See3 Digital Project Manager Tweeting today? @DarimOnline @ujafedny @LisaColton @BrianaArden
  • 2. Agenda UJA Webinar - Visual Storytelling Welcome, context, Briana intro and goals Why is storytelling important? Why is visual storytelling important on the Internet? How can I incorporate visual storytelling in my social media?
  • 5. About Me ● Briana Kerensky ○ Digital Project Manager, See3 Communications ○ Digital Marketing Instructor, General Assembly DC ● Favorite digital marketing topics: ○ Marketing for nonprofits ○ Storytelling ○ Editorial calendars ● Avid knitter, baker, hiker, 30 Rock & Parks and Rec re-watcher UJA Webinar - Visual Storytelling
  • 6. Goals ● Learn the value of storytelling. ● Learn why visual storytelling is important, particularly for nonprofits and faith groups. ● Learn how you can incorporate visual storytelling into your social media.
  • 8. UJA Webinar - Visual Storytelling http://media.web.britannica.com/
  • 11. Why is visual storytelling important? ● Keeps people interested. ● Breaks down complicated subjects. ● Reinforces what you just read. ● Puts a human face on nonprofit and faith-related issues.
  • 13. So long as the Internet is full of cats, babies and gifs, a wall of text will never keep your audience’s attention.
  • 14. Facebook knows that people value photos over text, and downgrades text-only posts. Facebook also downgrades posts with photos completely unrelated to the text. facebook.com
  • 15. iMedia Connection: Compelling visuals can help social posts generate over 90 percent more views than generic content. Photo credit: PostSectet
  • 16. Instagram puts imagery at the forefront, and quality is key. Photo credit: Taylor Swift
  • 18. HighQ: Online video now accounts for 50 percent of mobile traffic. IKAR: Pause Before You Post video https://youtu.be/04SAZ8OpWHo
  • 19. Visual storytelling breaks down complicated topics.
  • 20. Would you rather read a report or look at pretty pictures?
  • 21. Visual storytelling makes data fun! www.foodopoly.org
  • 22. Are you better at remembering names or faces? Online, we are all better at remembering faces. Faces compel us to read longer stories and stay with us when we move onto the next article, Facebook post or cat video.
  • 24. Visual storytelling illustrates the community and values of your synagogue. shalomrav.files.wordpress.com
  • 25. When it comes to social programs, visuals prove that your community is a place where people are active (and serves as an invitation to be engaged). http://cdn.cutestpaw.com/
  • 26. How can you incorporate visual storytelling into your work?
  • 27. When you’re talking about people...show the people http://www.imgmob.net/
  • 28. Use photos that can thrive on their own and don’t need to be explained. http://jennhoney.tumblr.com/
  • 29. Remember Facebook’s 80/20 Rule http://bluestormdigital.ie/
  • 31. Wrap Up & Questions UJA Webinar - Visual Storytelling
  • 32. Great reading and social media UJA Webinar - Visual Storytelling ● Central Synagogue’s Instagram Account: ○ https://www.instagram.com/centralsynagogue/ ● G-dcast: Meaningful Jewish Screentime ○ http://www.g-dcast.com/ ● 25 Video Marketing Statistics for 2015: ○ http://blog.hubspot.com/marketing/video-marketing-statistics ● 10 Rules for Visual Storytelling: ○ http://mindymcadams.com/tojou/2011/10-rules-for-visual-storytelling/ ● 7 Tips for Jumpstarting Your Visual Storytelling Strategy: ○ http://www.convinceandconvert.com/social-media-case-studies/seven-tips-for-jumpstarting- your-visual-storytelling-strategy/ ● Video: Pause Before You Post: ○ https://www.youtube.com/watch?v=04SAZ8OpWHo
  • 33. THANK YOU! Want to chat? Email me at bkerensky@see3.com UJA Webinar - Visual Storytelling Thank you to SYNERGY and UJA-Federation of New York for their support of this webinar series. ● Paid Media: Feb 9, 1-2pm ● Communicating for Social: Feb 25, 1-2pm ● Representing Your Brand Online: Content Strategy and Planning: March 8, 1-2pm ● Crowdfunding: March 29, 1-2pm All times above are eastern. Once registered, you will receive login information for all webinars.