Darius Thomas is a student pursuing a bachelor's degree in sportscasting from Full Sail University. He aspires to have a career as a sports broadcaster for FS1, starting with entry-level radio jobs and working his way up to hosting his own television show. The document outlines Darius' personal and professional background, target audience, goals, skills, competitors, and plan to develop the necessary experience and network to achieve his career aspirations.

1. PERSONAL BRAND EXPLORATION
Darius Thomas
Project & Portfolio I: Week 3
May 27th, 2020

2. Darius is the oldest of two children. He
enrolled into school at Full Sail University in
2019. He has 3 beautiful children and is
currently engaged. He aspires to be a
sportscaster for FS1 and eventually host his
own radio show on the network.
IDENTITY

3. PROFESSION
Potential Job Titles:
• On-Air
• Sports Director
• Freelance Broadcast
Sage Archetype- Someone who
aims to teach what they have
learned. Always learning and
knowledgable in things that they
speak upon and does not want to
be outsmarted
Sports broadcaster for FS1

4. • DEMOGRAPHICS: 50%
between male and female, 30-55
years old, College Educated,
Located along the coast.
• PSYCHOGRAPHICS: Family
orientated, sports activities are
a must diverse interest
depending on the person
• IDEAL AUDIENCE MEMBERS:
Stacy Williamson (Senior
Corporate Recruiter) ESPN, Nick
Aconfra ESPN Next Program
Coordinator, Nikole Debell ESPN
Next Program Coordinator
Training and Development
Recruiters & HR at ESPN, FS1
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level radio job at ESPN.
‣Expand my networking contacts to over 20
+ by the end of December 2022.
Mid Term: (2027)
• Work my way up to lead position on a radio
show.
‣Gain a chance to host a live television show
for ESPN.
Long Term: (2047)
• Have my own show on a major network working
NBA,NFL games on the sidelines.
‣Start a non profit organization to be able to
give back to the community in underserved
neighborhoods.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 93%
Public Speaking 80%
Time Management 63%
Telecommunications 55%
SOFTHARD
Software 39%
Camera software 28%
Professional Writing 55%
Social Perceptiveness 65%
SOFTHARD

7. To engage with my fans and always give
an unbiased truthful opinion. As for my
employer always give my best and try to
sustain a level of excellence for the
company and the productions we show
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years airport lineman
Education:
• Bachelors in Sportscasting Full Sail University (2022)
Awards:
Employee of the month at City of Bay City

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Darius Thomas
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details throughout
profile, no articles published, inactive on social media,
URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• None
Education:
• Currently enrolled in Bachelors of Sports Casting at Full
Sail University
Leadership Experience:
• Head Lineman at Bay City Regional Airport 5+ years
Skills and Proficiencies:
• Proficient in Adobe
• Proficient in Word
• Public Speaking
• Camera Save
Overall Online Presence:
• Online presence is not very strong needs to build out his
portfolio and his networking
• Grade: poor, 30 out of 100

10. COMPETITION
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company for
over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Darius Thomas
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• None
Education:
• Currently enrolled At Full Sail University to attain a
Bachelors In Sports Casting expected 2022
Leadership Experience:
• Head Lineman at Bay City Regional Airport 5+ years
Skills and Proficiencies:
Proficient in Adobe
Proficient in Word
Public Speaking
Camera Save
Overall Online Presence:
• Online presence is not very strong needs to build out his
portfolio and his networking
• Grade Poor, 30 out of 100

11. BRAND POSITION
Giving honest, unbiased opinion about
sports world and culture and showing the
youth that hard work and dedication can
help you achieve all of your dreams
DARIUS THOMAS

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Basketball Career Conference
• 2020 Hockey Career Conference
• 2020 NAB Sales and Management
Television ExchangeCES Sports
Zone

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior journalism/ sports broadcaster with
20 years of experience in the industry to help me
navigate my career
Formal Education
• Complete Bachelors in Sportscasting at Full Sail
University expected spring of 2022
Technical Skills
• Sound in most film programs for editing video
• Proficient in Word
• Proficient in Adobe and various others
Soft Skills
• Journalism writing
• Public speaking
• Camera presence

14. Darius Thomas
Sports talk has transformed over my lifetime.
Their didn’t used to be daily debate shows now
their everywhere. As the sports landscape has
changed you now have a lot of people just talking
about things that don’t involve the game. Analytics are a part of the game
but now people forget that you still have the human element involved that
cannot be left out. I aim to bring things back to the point at hand the sports
and to tell the truth and not be biased towards a certain player or team their
is a lot of misinformation out there and I am here to bring back the focus to
the things that matter and that the sports!
“

15. References
“Broadcasters and Writers: National Sports Media Association” National Sports
Media Association, www.nationalsportsmedia.org/
“Summary Report for:27-3022.00- Radio and Television Announcers.” O*Netonline,
www.onetonline.org/Link/Summary/27-3022.00