1. Nintendo for Seniors
Alvin J. Macadangdang
Darrel Adams
Yibo Yuan
Yi Zhang
Xuan Ming Chen
Mktg 3410
Spring 2011

2. Table of Contents
• Brief History of Nintendo
• Current Trends of Nintendo
• Nintendo geared for Seniors
• Benefits for Seniors
• Future Outlook of Nintendo
• References

3. Its Beginnings…
• Nintendo started as early in 1887 as a
small business in trading cards.
• Evolved into a video game company in the
early 1980’s.
• Continued success new prototypes in
video games and video game consoles.

4. Nintendo Today
• A Japanese multi-
national corporation
eventually becoming
one of the most
prominent figures in
today’s video game
industry.

5. Now & Then Trends
• Nintendo has been Examples:
part of our American
culture. -FamiCom (Family
• It has evolved as time Computer), July 1983.
progressed.
-Nintendo 64, June
1996.
-Wii, November 2006.

6. Nintendo for Seniors
• The Nintendo Wii has been a popular
gaming console for families.
• Our target market – Senior Citizens.

7. Senior Citizens
• Senior Citizens range
from 55 years old and
above.
• As technology
becomes a vital
impact in society
today, many Senior
Citizens are willing to
learn it.

8. The increase of usage
• The number of • Positive outcome:
gamers over the age • An increase in sales
of 50 increased by of electronic games,
15% from 1999 to suitable for age group
2007 (Entertainment • Wide variety of games
Software Association). they would like
• Convenience

9. Nintendo values Seniors
• The goal of Nintendo for Senior Citizens is
to not feel intimidated by technology.
• Nintendo values customer relationships,
and seniors are also part of that
demographic aspect.

10. It’s Play • A popular fixture in many
time! senior centers & elder
care facilities
Nintendo
Wii

11. Variety for Fun
• Wii Sports & Wii • The Wii makes it easy
Sports Resort get for seniors in the
senior citizens on their following ways:
feet and moving • Intuitive motion
• Promotes healthy controls
lifestyle by exercising Ex:
• Improves balance &
self-confidence

12. Much more than playing…
• Physical Therapy for Ex: Wii Basketball Free
senior citizens Throw in Wii Sports has
http://app1.kuhf.org/houston_public_ra
you raise both hands in a
dio-news-display.php? free-throw motion
articles_id=23340
“It allows us to look at their cognition,
their vision, their physical – whether
it’s endurance, strength, balance,
coordination – all of those aspects are
provided using Wii and it gives you
immediate feedback.”
- Alicia Lohman
(Memorial Hermann Home Health)

13. References
• Johnson, Laurie. “Senior Citizens Use Video Games for Therapy”, 17 March
2008. http://app1.kuhforg/houston_public_radio-news-display.php?
articles_id=23340
• Leonard, John. “Electronic Games for Senior Citizens”.
http://www.ehow.com/list_5950766_electronic-games-senior-citizens.html
• Lorie, Anouk. "Wii-habilitation 'could prevent elderly from falls'." CNN Health
(2008): Web. 10 May 2011.
http://edition.cnn.com/2009/HEALTH/02/11/wii.fit.elderly/index.html
• Stevens, Tim. “Study Shows Video Games Make Senior Citizens’ Brains
Sharper”, 21 November 2007. http://www.switched.com/2007/11/21/study-
proves-video-games-help-seniors-brains/