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Razón	social
00.00.2015
Product	Innovation
Customer Centric Networks
September 2017
Telefonica Edge Computing Case
Study
Propriety	and	confidential
2
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
Customer	Centric	Networks
We	need	new	
technologies,	new	skills	
and	transform	the		value	
chain	like	others	did	(IT).	
Manage	exponential	
traffic	growth	over	
commoditized	HW	with	
SDN
We	need	to	partner	to	
integrate	new	
technologies	&	services	
that	help	us	transform	
our	network	to	deliver	
Best	User	Experience
Creating	a	Hyper-scalable	Telco	Network
3
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
1. Boost	flexibility	&	simplicity
2. Platform	for	innovation
3. Edge	cloud	resources
4. Guaranteed	low	latency
5. Combines	granularity	+	scalability
Cloud resources at the
doorstep of end customers
We offer MASSIVELY DISTRIBUTED
resources with ENHANCED
CAPABILITIES for internal and 3rd
party services that EXPAND
centralized clouds
EdgeSW
OnLife Networks	vision:	cloudifying the	Edge
4
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
Bringing	services	to	the	edge
Unified	Border	
mobile
corp
CPD
Internet
Ultra	capacity	IP	network
Distributed	COs
(CTpd)
SDN	Connectivity
10	GE
100	GE
400	GE
&	1	TB
DWDM
IPv6 IPv4	&	6
• One	Network:
• Residential
• Mobile
• Corporate
Voice
Data
Vídeo
VPN
Cloud
Business	apps,	
highly	
sensitive	&	
real	time	OSS
Centralized	PoPs (Strategic	
Data	Centers)
COs	or		Data	Centers	in	a	
second	ring	(CTpd)
CTpd
2,5	Gbps
fiber
OnLife Networks:	An	All-IP	Architecture	with	Multi	Access	EC
AccessServices
5
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
Build	a	programmable	Central	Office
OnLife Networks	transforms	Telefonica	Central	Office	infrastructure	into	software	defined	
Data	Centre	using	Virtualization	and	SDN.	
Programmable	Networks improve	the	Customer	Experience	and	provide	a	Platform	for	3rd
Party	Services
6
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
Why																		?	the EDGE	
Personalization
5G	ready
True	Fusion
Edge	experience
Any	cloud	service	deployed	at	the	edge	can	be	
customized	granularly	for	location,	enterprise…
Many	5G	services	require	low	/	guaranteed	latency,	
which	can	only	be	achieved	with	OnLife	infrastructure	at	
the	edge
We	can	deploy	a	unique	network	for	cellular	and	fixed,	
enabling	a	coherent	and	integrated	service	experience.
Edge	capabilities	(Latency,	compute,	storage,	
Bandwidth)	will	improve	customer	experience	and	will	
enable	TEF	to	extract	value	from	OTT	services.
Developing	services	and	architecture	for	the	edge	of	the	network
7
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
Exit Switch
• 32	x	40	GE
• QSFP+
<->	H3	TES
• 1	x	10	Gbps
• FO<->	HGU
• GPON
• WiFi AP
• Services:
• Voice
• Data
• Vídeo
vOLT GPON
• 48	x	2,5	Gbps
• 4	x	40	GE
What	we	have	built	at	TEF	Spain	CO	(R-CORD)
Voice
Data
Vídeo
Fusion
Network
8
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
vCPEn
CTpd
vCPE2vCPE
Computing	Infrastructure
CLOS	Fabric
SDN	Manager
CLOSfwd
OLT
PON
Commercial
vCDN
vErCvOLT
OneFLow
InterAct
NAT64 VOLTHA
Wmega
Voice
Data
Vídeo
Leveraging	Open	Source	Software
9
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
OLT	GPON	OCP	
spec by ATT
Switches OCP:	
• 32	x	40	GE
• ONIE
OCP	DC	Converter
-48vCC
Servers	OCP	
OpenRack	2.0
OLT	XGS-PON
OLT	GPON	(up	&	Running)
OLT	NG-PON2
OCP	Based	CO	with	Triple	Play	Services
10
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
Peñuelas	Central	Office
11
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
What	is	the	impact	on	User	Experience
TEF	
network
As is
HGU
Creating the difference
Latency is variable, and in
a lot of cases large and
unpredictable.
TEF latency can
unpredictable as a lot of
services are still served
from the core or internet
Latency is guaranteed
below a certain level
Services can rely on
guaranteed latency which
improves customer
satisfaction
Round trip time to complete a
data request
TEF
network
HGU
Round trip
time to
complete a
data
request
=
=
OnLife
Internet Cloud
Internet Cloud
12
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
Voice
Data
Vídeo
Central	Office	Transformation	brings	UX	transformation
13
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
Voice
Data
Vídeo
vCDN	@	EDGE
14
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
BreakthroughDeep	
peering
Quick	wins
Our	evaluation	of	use	cases	is	wide
Complexity
Impact
CloudVPN
Niji
FTTH	CO
vSBC Connected	
APP
vCDN
Content	
filtering
AWS/Azure/
Google	
Cloud
VR/AR	
Gaming
Tokbox
Pilot Focus
HighLow
High
Low
SDVPN	
(w/	3rd)
Virtual	
storage
Prioritization matrix1
1Living version. Position in the Matrix is based on high
level quantitative and qualitative analysis
• Fibre Central Office Transformation
• vCDN
• CloudVPN (w/3rd party solution)
• VR/AR Gaming
• Akamai vCDN
• AWS edge
• SDVPN (int. dev.)
• Deep peering
• TGS CDN
• Tokbox
• Content filtering
• Virtual Storage
B2C	
security
Development effort
Biz exploration
Wait for exploration3rd party	services
Internal	services
Ad	cache	
(Advertising)
Data	
analytics	
(KING)
Retail
IoT
• Ad cache
• Deep peering
• IoT
• Retail
• Mobile
Mobile
15
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
We	are	working	with	supportive	ecosystem
Telco	peersSW	&	HW
Industrialization Broad	IndustryNew	opportunities
16
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
The	CORD	ecosystem	– 200+	members	strong
CORD- Central	Office	Rearchitected	as	Data	centre
ONF	(&	Stanford) Guru	Parulkar
AT&T Andre	Fuetsch – CTO
Google Urs Hölzle – SVP
NTT	Comm Dai	Kashiwa	– Director
SK	Telecom Alex	Choi	– CTO,	EVP
Verizon Srini Kalapala – VP
Research	&	Vendor	Community
Stanford Nick	McKeown
Princeton Jennifer	Rexford
NEC Fabian	Schneider
ONF	Board
Including	14	Operators:
Argela/Turk	Telecom
Microsoft
China	Mobile
Swisscom
Deutsche	Telekom
Telecom	Italia
ECI	Telecom
Telefonica
Facebook
TELUS
Globe	Telecom
Vodafone
Goldman	Sachs
Yahoo
Innovators	110+
Collaborators	70+
100s	of	volunteers
and	a	
Huge	open	source
community
17
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks
TIP	Use	cases
vCDN at	the	edge AR/VR	Tourism	Edge Drone	video	delivery
To deliver high hit and low
latency content from the Edge
of the network using OnLife
networks
Objectives
Impact
Collaborators
Impact Impact
ü Better	customer	
experience
ü Lower	transport	costs
ü Enablement	of	newer	
revenues	by	services	at	the	
edge	
ü Enabling	low	latency	Edge	
service
ü Developing	a	new	business	
revenue	service	where	
telco	is	adding	value
Get	real	time	video	from	
drones	for	events,	venues	and	
attractions	and	deliver	it	in	
360	to	customers
ü Reversing	the	edge	vCDN
to	now	take	content	in	real	
time
ü Enabling	future	low	latency	
business	to	enable	video	
pull	from	any	video	source
Objectives
To enable a scene recognition
activity using AR. Delivering
information about a scene,
making a call and giving info
about best visiting times
Collaborators
1 2 3
Objectives
Collaborators
+ People	&	Process Objectives Share best practises for Operating new technologies in
Constant change and hyper growth environmentsCollaborators
18
Propriety	and	ConfidentialProduct	Innovation	.	Customer Centric Networks

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