2. OVERVIEW
Introduction
The Opportunity
The Current Situation
Key Success Factors
Analysis of Alternatives
Strategic Option
Benefits and Risks of Strategic Option
Benefits
Risks
Final Recommendation/Call to Action
3. INTRODUCTION
M&M and Sons Auto Sales
17604 US Highway 41N Lutz FL 33549
Owner Marcello Veloso
813-516-6886
www.floridacleancars.com
5. CURRENT SITUATION
Sales have decreased
Competition has increased
Marketing needs improvement
Overhead has increased
Product line has deteriorated
Employees unhappy
7. KEY SUCCESS FACTORS
Diversify Marketing
a. Improve website
b. Craigslist
c. Cars.com
d. Google
Improve Product Line
a. Better cars
Customer Satisfaction
a. Customer reviews
b. Improve customer service
8. ANALYSIS OF ALTERNATIVES
Create a Joint Venture
Add a business partner
Diversify business with other products and services
Work with other businesses to improve sales
10. BENEFITS AND RISKS OF STRATEGIC OPTION
A. Benefits
Improved sales
Greater cash flow
More customers
Financial Security
A. Risks
Decreased Customers
Loss of Business
Financial Hardship
11. FINAL RECOMMENDATIONS AND CALL TO
ACTION
Increase online marketing services
Improve quality of products
Review competitions products
Acquire customer feedback
Outsource work
Find new suppliers