First round of concept, inspiration and designs for Jewish Family and Child Services website redesign.

1. Jewish Family and Children’s Services
Design Inspiration and Direction

2. Insights

3. Their mission is to improve the quality of life
of individuals and families in the Jewish and
general communities by providing psychological,
employment and social services.

4. They do this
through their
holistic
approach
to healing.

5. They are helping
people through their
lifecycle transitions
and crisis.

6. Site Objectives

7. Increase client referrals and
increase donation and
volunteerism.
Differentiate their JF&CS brand
from divisional brands while
creating a consistent and logical
connection between them.
Excel at communicating to
potential clients, workshop
registrants and financial donors.

8. A key focus for this site is to
clearly brand the agency and
the sub-divisions.
By utilizing the idea of
freedom within a framework
we can create a system that
has an overarching brand
unity while emphasizing the
unique characteristics of each
sub-brand.

9. Framework
Examples
Consistency through shapes and color.

10. Framework
Examples
Consistency is created through the
use of a consistent design template.

11. Framework
Examples
Consistency is achieved through
illustration and photography style.

12. Framework
Examples
Consistency is achieved through illustration.

13. Design (Gestalt) Concepts

14. Clean Layout
Concept
Open and fresh. Use some photos.
Keep things clean. The information,
buttons and links are explicitly clear
and readily available.
The site will have a purity and
cleanliness representing the families
and community that have achieved
their goals through the help of JFCS.

15. Inspiration

16. Inspiration

17. Inspiration

18. Photo Heavy
Concept
Using lots of photography will allow
the users to connect and identify
with the organization.
We can show people who have been
helped by the center and
have made their way through their
hardships and are living well on
the other side.

19. Photo Heavy
Concept

20. Photo Heavy
Concept

21. Photo Heavy
Concept

22. Photo Heavy
Concept

23. Inspirational
Concept
By using more abstract images and
design techniques we allow the users the
opportunity to envision their own future.

24. Inspirational
Concept

25. Inspirational
Concept

26. Inspirational
Concept

27. Use hands to represent
the different brands. Psychological Services Squirrel Hill Food Pantry
Career Development Center The Family Hope Connection

28. Color Systems

29. Design Executions

30. Option 1

31. Interaction
Happens on
Rollover
Explain
Hands BG
Images

32. Colors
Match
Sections

33. Colors
Match
Sections

35. Option 2

36. Option 2
Nav Flash
Slide Show
Explain
Lifestyle
BG Images

37. Option 2
Nav Flash
Slide Show

38. Option 2
Nav Flash
Slide Show

39. Option 3
make bg color tan.
add some design elements from the logo
set home page image and then other services
try background texture

40. Option 3
Flash
Slide Show

41. Option 3
Link to
Section Page

42. Option 3
Nav Flash
Slide Show

43. Option 3
shrink testimonials
add something to the left rail
shorted staff highlight
figure out vertical spacing

44. Option 3

45. Jewish Family and Children’s Services
Design Inspiration and Direction