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J.Crew Boys


       Fall 2011
    Preppy & Bright
   By: Dasha Kondratiev
Target Customer
Boys between the ages of 2-13 who have fashionable parents,
grandparents, aunties and uncles. The parents believe their kids are the
extension of themselves so they keep them up to date with all the recent
styles.
General

• Founded in 1983 as a catalog
• 46 Retail + 9 Crewcut = 55 stores
Overview

• In store date: August 12, 2011

• Number of stores: 55

• Total markup: 67%

• Total Retail: $696,767.50

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Final presentation for J. Crew Kid's Spring Line

  • 1. J.Crew Boys Fall 2011 Preppy & Bright By: Dasha Kondratiev
  • 2. Target Customer Boys between the ages of 2-13 who have fashionable parents, grandparents, aunties and uncles. The parents believe their kids are the extension of themselves so they keep them up to date with all the recent styles.
  • 3. General • Founded in 1983 as a catalog • 46 Retail + 9 Crewcut = 55 stores
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Overview • In store date: August 12, 2011 • Number of stores: 55 • Total markup: 67% • Total Retail: $696,767.50