SlideShare una empresa de Scribd logo
1 de 34
Descargar para leer sin conexión
Black Swans &
                             White Elephants

                            Return On Investment
                           In Business Intelligence




  David M Walker

  Data Management
   & Warehousing

ETIS ‒ Istanbul ‒ Oct 09
!"#$%&'(&')&*"+#,"&#'
!  -'."%/(%,0&1"',"0+$%"'$+"2'#('"*03$0#"'#4"'"516"&17'(/'0&'
   6&*"+#,"&#'(%'#('1(,.0%"'#4"'"516"&17'(/'0'&$,8"%'(/'
   269"%"&#'6&*"+#,"&#+:';('1031$30#"'!<)='#4"'8"&">#'?%"#$%&@'(/'
   0&'6&*"+#,"&#'6+'26*62"2'87'#4"'1(+#'(/'#4"'6&*"+#,"&#A'#4"'
   %"+$3#'6+'"B.%"++"2'0+'0'."%1"&#0C"'(%'0'%0#6(:''
!  ;4"'%"#$%&'(&'6&*"+#,"&#'/(%,$30D'
       !"#$%$&'()*$+,-.$#*/012.0*2$3$4-12$-+$#*/012.0*25$
                        4-12$-+$#*/012.0*2$
!  !"#$%&'(&'6&*"+#,"&#'6+'0'*"%7'.(.$30%',"#%61'8"10$+"'(/'6#+'
   *"%+0#636#7'0&2'+6,.3616#7:';40#'6+='6/'0&'6&*"+#,"&#'2("+'&(#'40*"'
   0'.(+6#6*"'!<)='(%'6/'#4"%"'0%"'(#4"%'(..(%#$&6#6"+'E6#4'0'46C4"%'
   !<)='#4"&'#4"'6&*"+#,"&#'+4($32'&(#'8"'$&2"%#0F"&:'
G('E4"%"'0%"'#4"'!<)'H"#%61+I'
!  J3"0%37'*03$6&C'K)'6+'&(#'0&'"B01#'+16"&1"'0&2'(/#"&'1(,"+'2(E&'
   #(',6&2+"#:'J(,.0%6&C'K)'#('0'1(33"C"'"2$10#6(&D')#',07'8"'
   "B."&+6*"'0&2'#6,"L1(&+$,6&C='8$#'#4"%"'0%"',0&7'3"++'
   #0&C683"'8"&">#+='36F"'6&1%"0+"2'"0%&6&C'.(E"%'0&2'(*"%033'
   6,.%(*"2'M$036#7'(/'36/"='E4614'1(,"'7"0%+'30#"%:'

!  )#N+'&(#'"0+7'#('."%+$02"'+(,"(&"'#('C('#('1(33"C"'80+"2'(&'0'
   .$%"37'>&0&1603'(%'&$,8"%+'C0,"='0&2'#4"'+0,"'#46&C'C("+'/(%'
   K):''O($'P$+#'40*"'#('8"36"*"'#40#'K)'6+'08+(3$#"37'"++"&#603'/(%'7($'
   0+'0&'(%C0&6Q0#6(&'#('6&*"+#='#40#'#46+'6+'0'/$&20,"&#03'1(%"'
   1(,."#"&17'#40#'7($'40*"'#('40*": '             ''
   K633'R(+#,0&&='S61"'T%"+62"&#'U'-&037+#='V0%#&"%='H0%14'WXXY'
Z40#'6+'V((2'K)I'
!  V((2'K)'6+'#4"'/$+6(&'(/'#4"'%6C4#'6&/(%,0#6(&='#4"'%6C4#'#6,"='
   #4"'%6C4#'/(%,0#='0&2'#4"'%6C4#'4$,0&'0&2[(%'+7+#",'%"+($%1"+:'
   )/'E"'E6+4'#('6,.%(*"'K)='E"'0+F'#4"+"'M$"+#6(&+D'
   !  ('8$+6&"++'$+"%+'40*"'#4"'6&/(%,0#6(&'&""2"2='E4"&'#4"7'&""2'6#='
      #(',0F"'2"16+6(&+I'
   !  ('#4(+"'."(.3"'40*"'#4"'"B."%#6+"='#%06&6&C'0&2',6&2+"#'#('$+"'
      #40#'6&/(%,0#6(&'6&'#4"'8"+#'E07'/(%'#4"'C((2'(/'#4"'(%C0&6Q0#6(&I'
   !  -%"'#4"7'2(6&C'#4"6%'P(8'8"##"%'8"10$+"'(/'#4"'6&/(%,0#6(&'8"6&C'
      2"36*"%"2I'
   !  R(E',$14'269"%"&1"'2("+'#40#'6&/(%,0#6(&',0F"'#('#4",I''
   (%(#47'H633"%='K)'H"#%61+='']"8'WXX^'

!  ;4"'8"+#'0..%(014'#('"*03$0#6&C'0'K)'+(3$#6(&'6+'0'#"14&6103'
   %"*6"E'1(,86&"2'E6#4'0'8$+6&"++'$+"%'."%1".#6(&'+$%*"7'
T%(.(+6#6(&'
!  _('(%C0&6+0#6(&'40+'"*"%'2"36*"%"2'#4"'!<)'(%6C6&0337'
   .%(,6+"2D'
  !  ;4"'8$+6&"++'40+',(*"2'(&'6&'#4"'#6,"'6#'#0F"+'#('2"*"3(.'
     #4"'?(%6C6&03@'+(3$#6(&',"0&6&C'#40#'#4"'*03$"'40+'26,6&6+4"2'
  !  ';4"'86CC"+#'C06&+'0&2'3(++"+'40*"'1(,"'/%(,'K301F'GE0&+'
     0&2'&(#'.30&&"2'"*"&#+'
  !  ;4"'86CC"+#'1(+#+'40*"'1(,"'/%(,'Z46#"'`3".40&#+'0&2'#4"'
     /063$%"'#('%"1(C&6+"'E4"%"'#4"'1(+#+'0%"'4622"&'

!  G(,"'?,06&37'#4(+"'46C437'1(,,6##"2'#('K)@'40*"'/0%'
   "B1""2"2'#4"'.%(,6+"2'!<)'8$#',(+#'/063'#('0146"*"'6#''
  !  `*"&'6/'#4"'2"*"3(.,"&#'1(+#+'0%"'(&'8$2C"#'#4"'(&LC(6&C'
     <T`a'1(+#+'0%"'4622"&'0&2'/0%'($#LE"6C4'#4"'#4"'8"&">#'
K301F'GE0&+'
!  R6C4L6,.01#='40%2L#(L.%"261#='0&2'%0%"'"*"&#+'8"7(&2'#4"'%"03,'
   (/'&(%,03'"B."1#0#6(&+'

!  ;4"'#"%,'K301F'GE0&'1(,"+'/%(,'#4"'bc#4'1"&#$%7'`$%(."0&'
   0++$,.#6(&'#40#'N-33'+E0&+'0%"'E46#"N:')&'#40#'1(&#"B#='0'8301F'
   +E0&'E0+'0'+7,8(3'(/'+(,"#46&C'#40#'E0+'6,.(++683"'(%'1($32'
   &(#'"B6+#:')&'#4"'bY#4'J"&#$%7='#4"'26+1(*"%7'(/'8301F'+E0&+'6&'
   Z"+#"%&'-$+#%0360',"#0,(%.4(+"2'#4"'#"%,'#('1(&&(#"'#40#'0'
   ."%1"6*"2'6,.(++68636#7',07'01#$0337'1(,"'#('.0++:'
K301F'GE0&+D'
             T%(2$1#'H0+#"%'0#0'
!  0#0'Z0%"4($+"'%"M$6%","&#+'2"36*"%"2'
!  0#0'Z0%"4($+"'0&037+6+'62"&#6>"+'&(',0&0C","&#'(/'.%(2$1#'
   ,0+#"%'20#0'0&2'&('.%(2$1#',0+#"%'36+#'
!  T%(P"1#'%6+F'%06+"2'0&2'"+1030#"2'#('"B"1$#6*"'3"*"3'
!  K)'T%(P"1#'.(+#.(&"2'0&2'+#09'%"L#0+F"2'#('2">&"'0&2'2"36*"%'
   J(%.(%0#"'T%(2$1#'HH'
!  ),.3","&#+'`!T'80+"2'HH'+(3$#6(&'0&2'%"2$1"+'.%(2$1#'
   10#03(C$"'87'^Xd'
!  6%"1#37'09"1#+'1(%.(%0#"'8(##(,'36&"'
!  !"+#0%#+'K)'T%(P"1#'+6B',(&#4+'30#"%'E6#4',0++6*"37'6,.%(*"2'
   20#0'M$036#7'0&2'20#0'6&#"C%0#6(&'
K301F'GE0&+D'
              ]6&0&1603'!".(%#6&C'
!  ;"31('6&'(#J(,'8((,'1(&+6+#"&#37'(*"%+#0#"+'"0%&6&C+'0&2'
   +$8+1%68"%'C%(E#4'#('8((+#'+40%"'.%61"'

!  0#0'Z0%"4($+"'.%(P"1#'62"&#6>"+'6++$"'0&2'.%(2$1"+'0'+"#'(/'
   1(%%"1#'&$,8"%+'

!  K$+6&"++'%"/$+"+'#('02P$+#'+#0#$#(%7'%".(%#6&C'0+'#4"7'40*"'8""&'
   $+6&C'#4"'e`B1"3f'&$,8"%+='6#'E($32'8"'",80%%0++6&C'#('%"+#0#"'
   #4"'>C$%"+'0&2'#4"'&"E'(&"+'0%"'P$+#'#(('269"%"&#'
!  K$+6&"++'1(330.+"+'0&2'6+'#0F"&'(*"%='&0#6(&03'&"E+.0."%+'
   %".(%#'#40#'e6&#"%&03'+7+#",+f'402'#4"'1(%%"1#'>C$%"+'

!  ;4"'/063$%"'#('$+"'%"03'20#0'E0+'46C436C4#"2'87'0$26#(%+'0+'0'
   +6C&6>10&#'/01#(%'6&'#4"'.((%'2"16+6(&+',02"'87',0&0C","&#'
K301F'GE0&+D'
               ;4"'G03"+,0&']%0$2'
!  G$..36"%'(/'1(&/"1#6(&0%7'#('0',0P(%'+$."%,0%F"#'1406&'
!  ]6%+#'!"3"0+"'(/'0#0'Z0%"4($+"'
!  J`<'E0+'$&L40..7'E6#4'#4"'&$,8"%+'/%(,'#4"'&"E'+7+#",'
   !  R"'F&"E'#40#'#4"'+$."%,0%F"#'E0+'#4"6%'86CC"+#'1$+#(,"%'

!  );'2"/"&2"2'#4"'0#0'Z0%"4($+"'
   !  `*"%7'30+#'3(026&C'+#".'0&2'#%0&+/(%,0#6(&'402'8""&'#"+#"2'U'14"1F"2'

!  -'G03"+,0&f+'1(,,6++6(&'2($83"2'/(%'#4"'>%+#'M$0%#"%'(&'&"E'
   011($&#+'8"/(%"'2%(..6&C'#('+#0&20%2'%0#"'6&'+$8+"M$"&#'M$0%#"%+'

!  ;4"'G03"+,0&'%"+.(&+683"'/(%'#4"'+$."%,0%F"#'1406&'1%"0#"2'0'&"E'
   1$+#(,"%'"014'M$0%#"%''
!  J(%.(%0#"'%"*"&$"+'09"1#"2'"&($C4'/(%'0&'"B140&C"'>36&C'
K301F'GE0&+D'
               `B#"%&03'J(330.+"'
!  G$22"&',0%F"#'1(330.+"'

!  H0&7'1$+#(,"%+'+$22"&37'140&C"'.%(>3"'
  !  g((F6&C'/(%'*03$"'h'3(E"%'+."&2'

!  K"'T%(L01#6*"'
  !  -&'(..(%#$&6#7'#('2",(&+#%0#"'#4"'#%$"'*03$"'(/'K)'
  !  ?)#',6C4#'+0*"'7($%'P(8'#((i@'
Z46#"'`3".40&#+'
!  -'E46#"'"3".40&#'6+'0'*03$083"'.(++"++6(&'(/'E4614'6#+'(E&"%'
   10&&(#'26+.(+"'0&2'E4(+"'1(+#'?.0%#61$30%37'1(+#'(/'$.F"".@'6+'
   ($#'(/'.%(.(%#6(&'#('6#+'$+"/$3&"++:'
!  ;4"'#"%,'2"%6*"+'/%(,'#4"'+01%"2'E46#"'"3".40&#+'F".#'87'
   G($#4"0+#'-+60&'%$3"%+:';('.(++"++'0'E46#"'"3".40&#'E0+'?0&2'
   +#633'6+@''%"C0%2"2'0+'0'+6C&'#40#'#4"',(&0%14'E0+'%$36&C'E6#4'
   P$+#61"'0&2'.(E"%='0&2'#40#'#4"'F6&C2(,'E0+'83"++"2'E6#4'
   ."01"'0&2'.%(+."%6#7:';4"'0&6,03+'E"%"'1(&+62"%"2'+01%"2'0&2'
   30E+'.%(#"1#"2'#4",'/%(,'308($%='%"1"6*6&C'0'C6/#'(/'0'E46#"'
   "3".40&#'/%(,'0',(&0%14'E0+'8(#4'0'83"++6&C'0&2'0'1$%+"D'0'
   83"++6&C'8"10$+"'#4"'0&6,03'E0+'+01%"2'0&2'0'+6C&'(/'#4"'
   ,(&0%14N+'/0*($%='0&2'0'1$%+"'8"10$+"'#4"'0&6,03'402'#('8"'
   F".#'0&2'1($32'&(#'8"'.$#'#('.%01#6103'$+"'#('(9+"#'#4"'1(+#'(/'
   ,06&#06&6&C'6#:'
Z46#"'`3".40&#+'
    J(&*"&#6(&'(*"%'J(&>C$%0#6(&'
!  K0&F'E6#4'"B6+#6&C'20#0'E0%"4($+"'

!  `B#"&+6(&'#('+$..(%#'K030&1"2'G1(%"10%2'

!  Z0&#"2'#('$+"'0'269"%"&#'20#0',(2"336&C'#"14&6M$"'6&'#4"'+0,"'20#0'
   E0%"4($+"'/(%'#4"'&"E'"3","&#+''

!  j$+#6>"2'0+'0',0&0C","&#'2"16+6(&'8"10$+"'kE"'10&f#'09(%2'#('%"L
   2"*"3(.'#4"''(32',(2"3'8$#'E"'E0&#'#4"'8"+#'#"14&6M$"'/(%'#4"'&"E'.0%#+l'

!  !"+$3#0&#',(2"3'1($32'+6,.37'&(#'8"'$+"2'

!  e<&'!063+f'
   !  S03$"+'k!O'L'(&f#'%"."0#'7($%+"3/l'U'kJ(&*"&#6(&'(*"%'1(&>C$%0#6(&l'
   !  m+"'"014'1(,.(&"&#'6&'0'1(&+6+#"&#'E07'
       !  -62+'m&2"%+#0&26&C'0&2'!"2$1"+'H06&#"&0&1"'
   !  m+"'"014'1(,.(&"&#'/(%'#4"'.$%.(+"'6#'E0+'6&#"&2"2'
Z46#"'`3".40&#+D'
       _(#'"*03$0#6&C'#"14&(3(C7'
!  G"1(&2'V"&"%0#6(&'0#0'Z0%"4($+"'K$632'
  !  `B6+#6&C'.30#/(%,',0P(%'!KHG'
  !  !"1(,,"&2"2'+(3$#6(&D'J(,.(&"&#6+"2'0%146#"1#$%"'E6#4'46C4'
     ."%/(%,0&1"'20#080+"'"&C6&"'0&2'+6,.3"'`;g'0%146#"1#$%"'
     2"*"3(."2'87'+,033'6&'4($+"'#"0,'
  !  J4(+"&'+(3$#6(&D'`B6+#6&C'!KHG'*"&2(%'E6#4'#6C4#37'1($.3"2'`;g'
     #((3'/%(,'0'269"%"&#'*"&2(%'0&2',0P(%'G)'2(6&C'2"*"3(.,"&#'(&'
     +6#"'h'k8"10$+"'#40#f+'#4"'E07'E"'2('6#'4"%"'0&2',0&0C","&#'
     E(&f#'1(&+62"%'0&7#46&C'"3+"l'
  !  J$%%"&#'6++$"+D'
     !  J(&+62"%"2'#(('1(+#37'0&2'6+'8"6&C'2"36*"%"2'30#"'
     !  -3%"027'40*6&C'#('%"*6"E'#"14&(3(C7'14(61"+'8"10$+"'(/'
        ."%/(%,0&1"'6++$"+'8"/(%"'%(33L($#'1(,.3"#"'
     !  G)'40+'3"/#'#0F6&C'033'#4"'F&(E3"2C"'E6#4'#4",'
Z46#"'`3".40&#+D'
   H0F6&C'0&'`;g'Z46#"'`3".40&#'
!  `B6+#6&C'20#0'E0%"4($+"'6&'."%+(&03'>&0&1"'1(,.0&7'E6#4'0'
   `;g'3(02'8$63#'/%(,'Gng'+1%6.#+'0&2'0'+4"33'+1%6.#'0&2'#6C4#'
   1(&#%(3'*60'GS_'6&'.%(2$1#6(&'/(%'o'7"0%+'
!  _"E');'6%"1#(%'1(,,6++6(&+'%"*6"E'87'*"&2(%'#40#'
   %"1(,,"&2+'#4"'*"&2(%+'`;g'#((3'/(%'mGpqXXr'
!  G6B'H(&#4+='q''J(&+$3#0&#+'s'mGpb:tr'."%'207''
   ?0'#(#03'+."&2'umGpvXXr@''30#"%'w'
   !  -33'`;g'1(&*"%#"2'
   !  !$&+'WXd'+3(E"%'
   !  <#4"%'K)'2"*"3(.,"&#+'2"307"2'E463+#'140&C"+',02"'

!  "","2';<<'`aT`_G)S`'#('%"*"%#'801F''
   !  `*"&#$0337''%"*"%#"2'801F'bW',(&#4+'30#"%'E4"&'*"&2(%'M$(#"2'/(%'
      $.C%02"'#('+7+#",'
Z46#"'`3".40&#+D'
  K%"0F6&C'0&'`;g'Z46#"'`3".40&#'
!  )&#"%01#6*"'H"260'1(%.(%0#6(&',(*"+'/%(,'#%026#6(&03'!KHG'#('
   1(,,(26#7'0..360&1"'#"14&(3(C7''
!  0#0'S(3$,"+'2($836&C'"*"%7'+6B',(&#4+'

!  )&#"%&03'!"*6"E'
   !  `;g'#((3+'10&f#'40&23"'3(02'
   !  `;g'"B."%#+'#(('"B."&+6*"'/(%'3(&C'#"%,'"&C0C","&#+'
   !  Gng'+1%6.#+'10&'8"'2"*"3(."2'87',(%"'%"+($%1"+'
   !  Gng'+1%6.#+'033(E',(%"'E(%F'#('8"'2(&"'6&'#4"'0..360&1"'
   !  Gng'+1%6.#+'033(E',(%"'0C63"'0..%(014'
   !  Gng'+1%6.#+'033(E'#6C4#"%'140&C"',0&0C","&#'

!  _"E'0%146#"1#$%"'1(,.(&"&#6+"2='1(,,(26#7'80+"2'E6#4'+6,.3"'
   +1%6.#'"&C6&"'%"2$1"+'1(+#+'87'^Xd'0&2'6&1%"0+"2'.%(2$1#6*6#7'87'
   bXXd'
Z46#"'`3".40&#+D'
                  ;4"'<T`a'#%0.'
!  K)'T%(P"1#+'1(,,0&2'4"0236&"'J-T`a'8$2C"#'>C$%"+'
!  K)'T%(P"1#+'0%"'E62"37'.$83616+"2'2$%6&C'2"*"3(.,"&#'
!  H(+#'(/'#4"',(&"7'6+'+."&#'6&'<T`a'
   !  )#'1(,"+'/%(,'m+"%'G$..(%#=';%06&6&C='J40&C"+'0&2'
      <."%0#6(&03'G$..(%#'
   !  )#'6+'&(%,0337'WBLoB'0&2'(/#"&'tB',(%"'#40&'#4"'1(+#'(/'#4"'
      8$632'(*"%''#4"'36/"#6,"'(/'#4"'+7+#",'
   !  )#'6+'4622"&'h'+.%"02'(*"%',$3#6.3"'8$2C"#+'6&'+$14'0'E07'#40#'
      6#'6+'40%2'#('"*03$0#"'0&2'(/#"&'6C&(%"2'

!  -&7'01#6(&'?"+."160337'#01#6103'01#6(&+@'6&'#4"'8$632[#"+#'
   +#0C"'#40#'E633'%"+$3#'6&'6&1%"0+"2'<T`a'6+'2"0237'#('!<)'
Z46#"'`3".40&#+'
           ;4"'_"E'!".(%#6&C';((3'
!  0#0'Z0%"4($+"'G"1(&2'V"&"%0#6(&'K$632'
  !  _"E'.%(P"1#'h'&"E'6&#"%/01"'1(&1".#'
  !  J$%%"&#'+7+#",'$+"%+'E"%"'e$&L40..7f'E6#4'#4"'"B6+#6&C'#((3'
       !  ;4"'%"036#7'E0+'30%C"37'6++$"+'E6#4'#4"'20#0',(2"3'0&2'20#0'
          M$036#7''(/'#4"'1$%%"&#'+7+#",'
  !  !".301"2'E6#4'0&'"M$6*03"&#'%".(%#6&C'#((3'

!  ;4"'1(+#'
  !    !"#%06&6&C'(/'(*"%'WXXX'+#09'
  !    ]063$%"'#('2"L1(,,6++6(&'(32'%".(%#6&C'#((3'
  !    tXd'#((',0&7'361"&1"+'8($C4#'/(%'#4"'&"E'#((3'
  !    m+"%'26++0#6+/01#6(&'E6#4'#4"'?&"E@'%".(%#6&C'#((3'
Z46#"'`3".40&#+D'
       !".(%#6&C';((3'T"&"#%0#6(&'
!  K$+6&"++'6&#"336C"&1"'*"&2(%+'     !  _6C"3'T"&2+"'(/'K)'G$%*"7'
   36F"'#('#03F'$.'0'WX[YX'+.36#D'       +4(E+'P$+#'(*"%'Y'."%1"&#'(/'
                                         ",.3(7""+'0%"'01#$0337'$+6&C'
   (&37'WX'."%1"&#'(/'$+"%+'0%"'         K)'#((3+:''
   01#$0337'1(&+$,6&C'K)'
   #"14&(3(C6"+A'#4"'%",06&6&C'       !  `*"&'6&'6&2$+#%6"+'#40#'40*"'
   YX'."%1"&#'0%"'                       0CC%"++6*"37'02(.#"2'K)'#((3+'
                                         ?":C:='E4(3"+03"='80&F6&C='0&2'
   26+"&/%0&146+"2:''                    %"#063@='$+0C"'80%"37'"B1""2+'
                                         bb'."%1"&#:'
!  !"0+(&+'
      !  G"1$%6#7'36,6#0#6(&+'              !  R0%2E0%"'1(+#''
                                            !  0#0'0*06308636#7'
      !  G3(E'M$"%7'."%/(%,0&1"''
                                            !  G(/#E0%"'1(+#''
      !  )&#"%&03'.(36#61+'0&2'             !  G(/#E0%"'E0+'#(('40%2'#('
         ?,(%"'.%"16+"37@'6&#"%&03'            $+"'
         .(E"%'+#%$CC3"+'                   !  m+"%'+10308636#7'
Z46#"'`3".40&#+D'
                 _(#'#"+#6&C'#4"'2"36*"%7'
!    -&7'2"36*"%7'40+'+#0C"+'
     !    !"M$6%","&#+'['-&037+6+'['"+6C&'['K$632'[';"+#['".3(7'"#1:'

!    `*"%7'+#0C"'10&'40*"'#"+#+'0++(160#"2'E6#4'6#'
     !    !"M$6%","&#+D'H6&2'`B."%6,"&#'H"#4(2'
     !    -&037+6+D'J%(++L14"1F6&C'E6#4'(#4"%'+($%1"+'
     !    "+6C&D'-3C(%6#4,61'J4"1F+'
     !    K$632D'm&6#';"+#+'['K($&20%7'J4"1F6&C'
     !    ;"+#6&CD'G7+#",';"+#+'[')&#"C%0#6(&';"+#'

!    ;"+#'"0%37'0&2'(/#"&'
     !    ]6B6&C'+(,"#46&C'b'+#0C"'30#"%'x'WB',(%"'"B."&+6*"'
     !    ]6B6&C'+(,"#46&C'W'+#0C"+'30#"%'x'qB',(%"'"B."&+6*"='"#1:'

!    H0&7',(%"'+,033'#"+#+'."%/(%,"2'"0%37'E633'+0*"'4$C"'0,($&#+'(/'#6,"'0&2',(&"7'
     !    R0*"'#('40&23"'+4(%#'#"%,'+36..0C"+'
     !    )/'7($'40*"&f#'C(#'#6,"'#('#"+#'#4"&'7($'0%"'.30&&6&C'#('+."&2'<T`a'

!    H0++6*"'$+"%'."%1".#6(&'6,.01#'0+'6&/(%,0#6(&'6+'%6C4#'>%+#'#6,"'
Z46#"'`3".40&#+'
          V0%80C"')&'DD'V0%80C"'<$#'
e<&'#E('(110+6(&+')'40*"'8""&'0+F"2'yT%07='H%:'K0880C"='6/'7($'.$#'6&#('#4"',0146&"'E%(&C'
 >C$%"+='E633'#4"'%6C4#'0&+E"%+'1(,"'($#Iy'w')'0,'&(#'083"'%6C4#37'#('0..%"4"&2'#4"'F6&2'(/'
   1(&/$+6(&'(/'62"0+'#40#'1($32'.%(*(F"'+$14'0'M$"+#6(&:f'h'J40%3"+'K0880C"'bc^bLbYcb'


!  0#0'n$036#7'6+',(%"'1%6#6103'#40&'"*"%'

!  -'/063$%"'#('022%"++'0#0'n$036#7'0#'"*"%7'+#0C"'E633'03E07+'
   3"02'#('0226#6(&03'1(+#+'

!  T30&'/(%'7($%'K)'.%(P"1#'#('+.6&'(9''!"#$%&'(/'20#0'M$036#7'
   .%(P"1#+'0&2'1(&#6&$"'#('2('+('#4%($C4($#'6#+'36/"'

!  0#0'n$036#7'6++$"+'2%6*"'$+"%+'0E07'E4614'26%"1#37'
   6&1%"0+"+'1(+#'(/'(E&"%+46.'0&2'%"2$1"+'!<)''
Z46#"'`3".40&#+D'
                    "L1(,,6++6(&i'
!  0#0'Z0%"4($+"'J(,.(&"&#'"36*"%"2'
   !  "L1(,,6++6(&'#4"'.%"*6($+'%".(%#6&C'+7+#",'
   !  _<'L'!`-ggO'L'';m!_');'<]]'i'

!  )/'6#'6+'3"/#'(&D'
   !  )#'1(+#+',(&"7'#('%$&'?0&2'6#'6+'033'6&*6+683"'<T`a@'
   !  m+"%+'E633'1(,.0%"'%"+$3#+'0&2'26+#%$+#'#4"'&"E'+7+#",'"*"&'
      6/'6#'10&'8"'.%(*"2'#('8"',(%"'1(%%"1#'#40&'#4"'(32'+7+#",'
   !  m+"%+'E633'1(&#6&$"'#('$+"'#4"'(32'(&"'8"10$+"'6#'6+'/0,6360%'
      0&2'&(L(&"'36F"+'140&C"'
   !  m+"%+'#40#'2('&(#',6C%0#"'8$#'40*"'8""&'#%06&"2'(&'#4"'&"E'
      +7+#",'E633'40*"'#('8"'%"L#%06&"2'E4"&'#4"7'+#0%#'#('$+"'6#''
;4"'G(3$#6(&'
!  ;4"'.%(.(+6#6(&'+$CC"+#+'#40#'2(6&C'K)'40+'&(#'2"36*"%"2'
   #4"'"B."1#"2'!<)'/(%',(+#'(%C0&6+0#6(&+:''
!  ("+'#46+',"0&'#40#''(%C0&6+0#6(&+'+4($32'+#(.'2"*"3(.6&C'
   K)'+(3$#6(&+I'
!  J0#"C(%610337'_<'h'K)'+4($32'8"'4$C"37'E(%#4E463"'
!  K$#''%",",8"%'7($'10&'(&37'+$11""2'6/D'
  !    O($%'(%C0&6+0#6(&'/$337'",8%01"+'K$+6&"++')&#"336C"&1"'
  !    O($'"B."1#'0&2'",8%01"'K301F'GE0&+'
  !    O($'0*(62'0&2',6#6C0#"'Z46#"'`3".40&#+'
  !    O($',0F"'7($%'(E&'3$1F'
R(E'#('8"'3$1F7'
!  g$1F7'."(.3"'/%"M$"&#37'40.."&'$.(&'140&1"'(..(%#$&6#6"+'

   !    ;4"%"'0%"'.(+6#6*"'8301F'+E0&+'6&'"*"%7'(%C0&6Q0#6(&='6#'6+'P$+#'0',0##"%'(/'62"&#6/76&C'
        #4",'0+'#4"7'(11$%'

!  g$1F7'."(.3"'36+#"&'#('#4"6%'4$&14"+'

   !    H",8"%+'(/'7($%'#"0,'E633'40*"'6&+6C4#+'8"7(&2'#4"6%'%",6#'80+"2'(&'#4"6%'
        "B."%6"&1"='62"&#6/7'#4"+"'."(.3"'0&2'"B.3(6#'#4"6%'6&+6C4#+'

!  g$1F7'."(.3"'."%+"*"%"'6&'#4"'/01"'(/'/063$%"'

   !    `*"%7'.%(P"1#'E633'/01"'+"#L801F+'L'.30&'/(%'#4",'

!  g$1F7'."(.3"'40*"'#4"'08636#7'#('#$%&'802'3$1F'6&#('C((2'/(%#$&"'

   !    `*"%7'.%(P"1#'E633'/01"'+"#L801F+'L'",8%01"'#4",'0+'0&'(..(%#$&6#7'0&2'140&C"'7($%'
        .%(P"1#[%",6#'0&2'%"+"#'7($%'C(03+'

   'K0+"2'(&'E(%F'87'T%(/:'!6140%2'Z6+",0&='m&6*"%+6#7'(/'R"%#/(%2+46%"='WXXo'
),.%(*6&C'!<)'
!  K301F'+E0&+'?40&23"2'.(+6#6*"37@''(&&)*$+,'6&1%"0+"''
   V06&'/%(,'6&*"+#,"&#'

!  Z46#"'"3".40&#+'?"36,6&0#"2@'&)-%)./(%0+,'%"2$1"'#4"''
   J(+#'(/'#4"')&*"+#,"&#'

!  Z40#"*"%'#4"'J-T`a'6&*"+#,"&#'(/'#4"'.%(P"1#'
  #4"'<T`a'E633'8"'+6C&6>10&#37',(%"'h'2"+6C&'/(%'#46+'
Black Swans &
              White Elephants

             Return On Investment
            In Business Intelligence




THANK YOU
Black Swans &
                   White Elephants

                  Return On Investment
                 In Business Intelligence




BI Environment
  Benchmark

October 2009
!<)';0%C"#'`&*6%(&,"&#'
      K"&14,0%F'h'<1#(8"%'WXX^'
!  ("+'7($%'(%C0&6+0#6(&'40*"'#4"'08636#7'#('
  !  !"1(C&6+"'K301F'GE0&+'I'
  !  -*(62'K$6326&C'Z46#"''`3".40&#+'I'


!  ;4"'K"&14,0%F'3((F+'0#'#4"'F"7+'#('+$11"++'
  !  ;"14&(3(C7'['!"+($%1"+'['H"#4(2+'['T%"261#6(&+'


!  -++"++'E4"#4"%'7($'10&',""#'-gg'(/'#4"'/(33(E6&C''
  !  )/'7($'10&f#',""#'0&'6#",'6#'6+'1(+#6&C'7($',(&"7'
  !  (&f#'6C&(%"'0'+#0#","&#'P$+#'8"10$+"'7($'2(&f#'0C%""'E6#4'6#'
!<)';0%C"#'`&*6%(&,"&#'
       K"&14,0%F'h'<1#(8"%'WXX^'
!  ;"31('`&*6%(&,"&#'            !  H$+#'R0*"+'
  !  bXH'#('qXH'+$8+1%68"%+'       !  !`-g'1(,,6#,"&#'/%(,'
  !  H(863"'(%']6B"2'                 `B"1$#6*"';"0,'#('
                                      K$+6&"++')&#"336C"&1"'
  !  Z62"'.(%#/(36('(/'S-G'
                                   !  T%(2$1#6(&=';"+#'U'
  !  0#0'#%051'($#+#%6..6&C'
                                      "*"3(.,"&#'
     C%(E#4'6&'*(61"'+"%*61"+'
                                      `&*6%(&,"&#'
  !  V0,"'140&C6&C'2"*61"+''
                                   !  J(,.(&"&#6+"2'
                                      -%146#"1#$%"'
                                   !  czWq'G$..(%#'
                                   !  H6&:'c'7"0%'36/"+.0&'
!<)';0%C"#'`&*6%(&,"&#'
      K"&14,0%F'h'<1#(8"%'WXX^'
!  R0%2E0%"'U'0#080+"'1(,86&"2'
  !  T07'3"++'#40&'mGpWXr'."%';"%087#"'(/'m+"%'0#0z'

!  `;g'U'0#0'n$036#7';((3+'
  !  T07'3"++'#40&'mGpbXXr'/(%'#4"'.%(2$1#'361"&1"+'

!  !".(%#6&C';((3+'
  !  T07'3"++'#40&'mGpbX'."%'+"0#'/(%'#4"'.%(2$1#'361"&1"+'
  !  !"2$1"'361"&1"'1($&#'87'tXd'(%'6&1%"0+"'$+"%'#0F"'$.'87'tXd'
     !  S"&2(%+'1306,'361"&1"+'(/'0%($&2'WXd'(/'(%C0&6+0#6(&+'
     !  eK)'G$%*"7f'%"+"0%14'+4(E+'#40#'02(.#6(&'6+'#7.610337'cLYd'

                                                       zH(&0+4'!"+"0%14'K"&14,0%F']6C$%"'
!<)';0%C"#'`&*6%(&,"&#'
       K"&14,0%F'h'<1#(8"%'WXX^'
!  T%(C%0,'H0&0C","&#'         !  !".(%#6&C'`&*6%(&,"&#'
   !  T%(P"1#'H0&0C"%'           !  ;"0,'g"02"%'
   !  ;"14&6103'-%146#"1#'       !  oLq'];`'/(%'O"0%'b''
                                 !  WLo'];`'0/#"%E0%2+'
!  K$+6&"++'-&037+#+'
   !  ;"0,'g"02"%'             !  `;g'"*"3(."%+'
   !  oLq'];`z'/(%'O"0%'b''      !  ;"0,'g"02"%'
   !  WLo'];`'0/#"%E0%2+'        !  oLq'];`'

!  K-[G7+-2,6&'G$..(%#'       !  ;"+#';"0,'
   !  ;"0,'g"02"%'               !  ;"0,'g"02"%'
   !  bLW'];`'                   !  WLo'];`'

 -'1(,,6#,"&#'(/'8"#E""&'bc'0&2'Wq'."(.3"'/(%'c'7"0%+i'
                                                    z];`'x']$33';6,"'`M$6*03"&#'
!<)';0%C"#'`&*6%(&,"&#'
        K"&14,0%F'h'<1#(8"%'WXX^'
!  G$11"++/$3'0#0'Z0%"4($+"[K$+6&"++')&#"336C"&1"'.%(P"1#+'
   E633'40*"D'
  !    -C63"'T%(P"1#'H0&0C","&#'H"#4(2+'
  !    !6C62'J40&C"'J(&#%(3'
  !    "#063"2';0+F[!6+F[)++$"';%01F6&C'
  !    Z"33'">&"2'J(,.(&"&#6+"2'-%146#"1#$%"'
       !  ;4"'08636#7'#('+E0.'*"&2(%+'M$61F37'0&2'"0+637'
       !  `014'1(,.(&"&#'.%(*626&C'0'8301F'8(B'+"%*61"'
       !  (&f#''",8"2'/$&1#6(&036#7'6&'#4"'E%(&C'.301"'
         !  ":C:'0#0'6&'7($%'`;g'#((3'
!<)';0%C"#'`&*6%(&,"&#'
    K"&14,0%F'h'<1#(8"%'WXX^'
!  G40%"2'<."&'(1$,"&#'H0&0C","&#'G7+#",'
!  "#063"2'`B1".#6(&'!".(%#6&C'/(%',"#020#0'
   !  g(02';6,"+'['n$"%7';6,"+'['0#0'n$036#7'['Gg-'
!  cX[oX'+.36#'(/'6&#"%&03'%"+($%1"+'#('"B#"%&03'%"+($%1"+'
!  ]6B"2'1(+#'%"+($%1"+'
   !  ;4"'%"+($%1"+'2"+1%68"2'E633',0&0C"'0'+,033'"&*6%(&,"&#'0&2'
      E633'03+('8"'083"'#('1(."'E6#4'0',$14'86CC"%'(&"'E6#4($#'140&C"'
   !  ;(('/"E'%"+($%1"+'E(&f#'8"'083"'#(',""#'2",0&2'
   !  ;((',0&7'%"+($%1"+'E(&f#'8"'083"'#('1(,,$&610#"'
!<)';0%C"#'`&*6%(&,"&#'
        K"&14,0%F'h'<1#(8"%'WXX^'
!  ;46&C+'#('E0#14'
   !  )&*"+#'6&'1(,.(&"&#6+0#6(&'_<Z'h'6#'10&'&(#'E06#'
   !  `B."1#'H0.!"2$1"'#"14&(3(C7'#('8"',$14',(%"'6,.(%#0&#'
   !  <."&'G($%1"'#"14&(3(C6"+'#('40*"'+$8+#0&#603',0%F"#'+40%"'
   !  -'&"E'C"&"%0#6(&'(/'E62"L+103"'3(EL1(+#'6&/(%,0#6(&'2".3(7,"&#'
      ,"140&6+,+'E633'0.."0%'
   !  H(%"'e<&'!063+f'*"&2(%+'E4('40*"'"&2'#('"&2',"#4(2(3(C7'

!  <*"%'#4"'&"B#'W'7"0%+'
   !    0#0'*(3$,"+'#('C('$.''87'WXXd'
   !    p[;8'#('2%(.'87'tXd'
   !    n$"%7'+.""2'E633'8"'ubXXB'/0+#"%'#40&'+#0&20%2'!KHG'
   !    ctd'(/'#4"'&"E'*"&2(%+'#('26+0.."0%'
Black Swans &
                   White Elephants

                  Return On Investment
                 In Business Intelligence




BI Environment
  Benchmark

  Thank You

Más contenido relacionado

La actualidad más candente

Historiografía de la educación comie selección
Historiografía de la educación comie selecciónHistoriografía de la educación comie selección
Historiografía de la educación comie selección
nada
 
Eiropas Brīvprātīgā darba gada 2011 ceļojošās tūres Latvijas posma programma
Eiropas Brīvprātīgā darba gada 2011 ceļojošās tūres Latvijas posma programmaEiropas Brīvprātīgā darba gada 2011 ceļojošās tūres Latvijas posma programma
Eiropas Brīvprātīgā darba gada 2011 ceļojošās tūres Latvijas posma programma
Bibliotēku portāls
 
Slimmer werken aan zorgdossiers in organisaties
Slimmer werken aan zorgdossiers in organisatiesSlimmer werken aan zorgdossiers in organisaties
Slimmer werken aan zorgdossiers in organisaties
Jos Arets
 
Complex Distributed Systems Software Architecture
Complex Distributed Systems Software Architecture  Complex Distributed Systems Software Architecture
Complex Distributed Systems Software Architecture
Emmanuel Fuchs
 
wong.peeranat.portfolio
wong.peeranat.portfoliowong.peeranat.portfolio
wong.peeranat.portfolio
PEAT Wong
 

La actualidad más candente (18)

Formagrupo - Consultoría y Formación Turística y Hotelera
Formagrupo - Consultoría y Formación Turística y HoteleraFormagrupo - Consultoría y Formación Turística y Hotelera
Formagrupo - Consultoría y Formación Turística y Hotelera
 
Historiografía de la educación comie selección
Historiografía de la educación comie selecciónHistoriografía de la educación comie selección
Historiografía de la educación comie selección
 
Eiropas Brīvprātīgā darba gada 2011 ceļojošās tūres Latvijas posma programma
Eiropas Brīvprātīgā darba gada 2011 ceļojošās tūres Latvijas posma programmaEiropas Brīvprātīgā darba gada 2011 ceļojošās tūres Latvijas posma programma
Eiropas Brīvprātīgā darba gada 2011 ceļojošās tūres Latvijas posma programma
 
Upper atmospherer hindi
Upper atmospherer hindiUpper atmospherer hindi
Upper atmospherer hindi
 
Slimmer werken aan zorgdossiers in organisaties
Slimmer werken aan zorgdossiers in organisatiesSlimmer werken aan zorgdossiers in organisaties
Slimmer werken aan zorgdossiers in organisaties
 
Csi Process Workshop February 2010
Csi Process Workshop   February 2010Csi Process Workshop   February 2010
Csi Process Workshop February 2010
 
Al Fazl International UK - Weekly 6 June 2014
Al Fazl International  UK - Weekly 6 June 2014Al Fazl International  UK - Weekly 6 June 2014
Al Fazl International UK - Weekly 6 June 2014
 
Peace through understanding Islam || Mawlana Feizel Chothia || Australian Isl...
Peace through understanding Islam || Mawlana Feizel Chothia || Australian Isl...Peace through understanding Islam || Mawlana Feizel Chothia || Australian Isl...
Peace through understanding Islam || Mawlana Feizel Chothia || Australian Isl...
 
2010 NEW YORK URBAN LATINO FILM FESTIVAL 2010
2010 NEW YORK URBAN LATINO FILM FESTIVAL 20102010 NEW YORK URBAN LATINO FILM FESTIVAL 2010
2010 NEW YORK URBAN LATINO FILM FESTIVAL 2010
 
Iniciación a la pintura
Iniciación a la pinturaIniciación a la pintura
Iniciación a la pintura
 
Mariano cenamo juma methodological aspects
Mariano cenamo   juma methodological aspectsMariano cenamo   juma methodological aspects
Mariano cenamo juma methodological aspects
 
“Innovación para el empoderamiento de la ciudadanía a través de las tic”
“Innovación para el empoderamiento de la ciudadanía a través de las tic”“Innovación para el empoderamiento de la ciudadanía a través de las tic”
“Innovación para el empoderamiento de la ciudadanía a través de las tic”
 
Complex Distributed Systems Software Architecture
Complex Distributed Systems Software Architecture  Complex Distributed Systems Software Architecture
Complex Distributed Systems Software Architecture
 
Slownik
SlownikSlownik
Slownik
 
Curso Altium Designer Basico
Curso Altium Designer BasicoCurso Altium Designer Basico
Curso Altium Designer Basico
 
UX 101 - TajRiba | UX Month Nairobi
UX 101 - TajRiba | UX Month NairobiUX 101 - TajRiba | UX Month Nairobi
UX 101 - TajRiba | UX Month Nairobi
 
Survey about Vietnamese remote work preference
Survey about Vietnamese remote work preferenceSurvey about Vietnamese remote work preference
Survey about Vietnamese remote work preference
 
wong.peeranat.portfolio
wong.peeranat.portfoliowong.peeranat.portfolio
wong.peeranat.portfolio
 

Destacado

Openworld04 - Information Delivery - The Change In Data Management At Network...
Openworld04 - Information Delivery - The Change In Data Management At Network...Openworld04 - Information Delivery - The Change In Data Management At Network...
Openworld04 - Information Delivery - The Change In Data Management At Network...
David Walker
 
ETIS11 - Enterprise Metadata Management
ETIS11 -  Enterprise Metadata ManagementETIS11 -  Enterprise Metadata Management
ETIS11 - Enterprise Metadata Management
David Walker
 
Oracle BI06 From Volume To Value - Presentation
Oracle BI06   From Volume To Value - PresentationOracle BI06   From Volume To Value - Presentation
Oracle BI06 From Volume To Value - Presentation
David Walker
 
UKOUG06 - An Introduction To Process Neutral Data Modelling - Presentation
UKOUG06 - An Introduction To Process Neutral Data Modelling - PresentationUKOUG06 - An Introduction To Process Neutral Data Modelling - Presentation
UKOUG06 - An Introduction To Process Neutral Data Modelling - Presentation
David Walker
 
Storage Characteristics Of Call Data Records In Column Store Databases
Storage Characteristics Of Call Data Records In Column Store DatabasesStorage Characteristics Of Call Data Records In Column Store Databases
Storage Characteristics Of Call Data Records In Column Store Databases
David Walker
 
ETIS11 - Agile Business Intelligence - Presentation
ETIS11 -  Agile Business Intelligence - PresentationETIS11 -  Agile Business Intelligence - Presentation
ETIS11 - Agile Business Intelligence - Presentation
David Walker
 
IOUG93 - Technical Architecture for the Data Warehouse - Presentation
IOUG93 - Technical Architecture for the Data Warehouse - PresentationIOUG93 - Technical Architecture for the Data Warehouse - Presentation
IOUG93 - Technical Architecture for the Data Warehouse - Presentation
David Walker
 
Implementing Netezza Spatial
Implementing Netezza SpatialImplementing Netezza Spatial
Implementing Netezza Spatial
David Walker
 
ETIS10 - BI Governance Models & Strategies - Presentation
ETIS10 - BI Governance Models & Strategies - PresentationETIS10 - BI Governance Models & Strategies - Presentation
ETIS10 - BI Governance Models & Strategies - Presentation
David Walker
 
Big Data and Data Virtualization
Big Data and Data VirtualizationBig Data and Data Virtualization
Big Data and Data Virtualization
Kenneth Peeples
 
ETIS09 - Data Quality: Common Problems & Checks - Presentation
ETIS09 -  Data Quality: Common Problems & Checks - PresentationETIS09 -  Data Quality: Common Problems & Checks - Presentation
ETIS09 - Data Quality: Common Problems & Checks - Presentation
David Walker
 
ETIS10 - BI Business Requirements - Presentation
ETIS10 - BI Business Requirements - PresentationETIS10 - BI Business Requirements - Presentation
ETIS10 - BI Business Requirements - Presentation
David Walker
 

Destacado (20)

Openworld04 - Information Delivery - The Change In Data Management At Network...
Openworld04 - Information Delivery - The Change In Data Management At Network...Openworld04 - Information Delivery - The Change In Data Management At Network...
Openworld04 - Information Delivery - The Change In Data Management At Network...
 
ETIS11 - Enterprise Metadata Management
ETIS11 -  Enterprise Metadata ManagementETIS11 -  Enterprise Metadata Management
ETIS11 - Enterprise Metadata Management
 
Data science - o co chodzi?
Data science - o co chodzi?Data science - o co chodzi?
Data science - o co chodzi?
 
Oracle BI06 From Volume To Value - Presentation
Oracle BI06   From Volume To Value - PresentationOracle BI06   From Volume To Value - Presentation
Oracle BI06 From Volume To Value - Presentation
 
UKOUG06 - An Introduction To Process Neutral Data Modelling - Presentation
UKOUG06 - An Introduction To Process Neutral Data Modelling - PresentationUKOUG06 - An Introduction To Process Neutral Data Modelling - Presentation
UKOUG06 - An Introduction To Process Neutral Data Modelling - Presentation
 
19
1919
19
 
Przyszłość IT. Marcin Wesołowski.
Przyszłość IT. Marcin Wesołowski.Przyszłość IT. Marcin Wesołowski.
Przyszłość IT. Marcin Wesołowski.
 
Storage Characteristics Of Call Data Records In Column Store Databases
Storage Characteristics Of Call Data Records In Column Store DatabasesStorage Characteristics Of Call Data Records In Column Store Databases
Storage Characteristics Of Call Data Records In Column Store Databases
 
ETIS11 - Agile Business Intelligence - Presentation
ETIS11 -  Agile Business Intelligence - PresentationETIS11 -  Agile Business Intelligence - Presentation
ETIS11 - Agile Business Intelligence - Presentation
 
Zarządzanie energią
Zarządzanie energią Zarządzanie energią
Zarządzanie energią
 
IOUG93 - Technical Architecture for the Data Warehouse - Presentation
IOUG93 - Technical Architecture for the Data Warehouse - PresentationIOUG93 - Technical Architecture for the Data Warehouse - Presentation
IOUG93 - Technical Architecture for the Data Warehouse - Presentation
 
Data Driven Insurance Underwriting (Dutch Language Version)
Data Driven Insurance Underwriting (Dutch Language Version)Data Driven Insurance Underwriting (Dutch Language Version)
Data Driven Insurance Underwriting (Dutch Language Version)
 
Implementing Netezza Spatial
Implementing Netezza SpatialImplementing Netezza Spatial
Implementing Netezza Spatial
 
BI SaaS & Cloud Strategies for Telcos
BI SaaS & Cloud Strategies for TelcosBI SaaS & Cloud Strategies for Telcos
BI SaaS & Cloud Strategies for Telcos
 
An introduction to social network data
An introduction to social network dataAn introduction to social network data
An introduction to social network data
 
ETIS10 - BI Governance Models & Strategies - Presentation
ETIS10 - BI Governance Models & Strategies - PresentationETIS10 - BI Governance Models & Strategies - Presentation
ETIS10 - BI Governance Models & Strategies - Presentation
 
Big Data and Data Virtualization
Big Data and Data VirtualizationBig Data and Data Virtualization
Big Data and Data Virtualization
 
ETIS09 - Data Quality: Common Problems & Checks - Presentation
ETIS09 -  Data Quality: Common Problems & Checks - PresentationETIS09 -  Data Quality: Common Problems & Checks - Presentation
ETIS09 - Data Quality: Common Problems & Checks - Presentation
 
Data Driven Insurance Underwriting
Data Driven Insurance UnderwritingData Driven Insurance Underwriting
Data Driven Insurance Underwriting
 
ETIS10 - BI Business Requirements - Presentation
ETIS10 - BI Business Requirements - PresentationETIS10 - BI Business Requirements - Presentation
ETIS10 - BI Business Requirements - Presentation
 

Similar a ETIS09 - Black Swans and White Elephants - Presentation

guia para la remineralizacion de aguas desaladas.PDF
guia para la remineralizacion de aguas desaladas.PDFguia para la remineralizacion de aguas desaladas.PDF
guia para la remineralizacion de aguas desaladas.PDF
home
 
guia para la remineralizacion de aguas desaladas.PDF
guia para la remineralizacion de aguas desaladas.PDFguia para la remineralizacion de aguas desaladas.PDF
guia para la remineralizacion de aguas desaladas.PDF
home
 
Prez et references delphine monnier
Prez et references delphine monnierPrez et references delphine monnier
Prez et references delphine monnier
Consultante coach
 
ΠΛΗ31 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 1
ΠΛΗ31 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 1ΠΛΗ31 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 1
ΠΛΗ31 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 1
Dimitris Psounis
 
Ico corporate presentation en
Ico corporate presentation enIco corporate presentation en
Ico corporate presentation en
Harpreet kaur
 
الجزء الثالث أسئلة تنفيذية مهندس محمد زكى إسماعيل
الجزء الثالث أسئلة تنفيذية مهندس محمد زكى إسماعيلالجزء الثالث أسئلة تنفيذية مهندس محمد زكى إسماعيل
الجزء الثالث أسئلة تنفيذية مهندس محمد زكى إسماعيل
Mohamed Saeed
 
Script Layout Handout
Script Layout HandoutScript Layout Handout
Script Layout Handout
Rachel Heyes
 

Similar a ETIS09 - Black Swans and White Elephants - Presentation (20)

guia para la remineralizacion de aguas desaladas.PDF
guia para la remineralizacion de aguas desaladas.PDFguia para la remineralizacion de aguas desaladas.PDF
guia para la remineralizacion de aguas desaladas.PDF
 
guia para la remineralizacion de aguas desaladas.PDF
guia para la remineralizacion de aguas desaladas.PDFguia para la remineralizacion de aguas desaladas.PDF
guia para la remineralizacion de aguas desaladas.PDF
 
Essentials of Ramadan
Essentials of RamadanEssentials of Ramadan
Essentials of Ramadan
 
Essentials of ramadan
Essentials of ramadanEssentials of ramadan
Essentials of ramadan
 
En essentials of_ramadan
En  essentials of_ramadanEn  essentials of_ramadan
En essentials of_ramadan
 
ΠΛΗ31 ΜΑΘΗΜΑ 3.2 (ΕΚΤΥΠΩΣΗ)
ΠΛΗ31 ΜΑΘΗΜΑ 3.2 (ΕΚΤΥΠΩΣΗ)ΠΛΗ31 ΜΑΘΗΜΑ 3.2 (ΕΚΤΥΠΩΣΗ)
ΠΛΗ31 ΜΑΘΗΜΑ 3.2 (ΕΚΤΥΠΩΣΗ)
 
Essentials of ramadan the month of fasting (australian islamic library - ww...
Essentials of ramadan   the month of fasting (australian islamic library - ww...Essentials of ramadan   the month of fasting (australian islamic library - ww...
Essentials of ramadan the month of fasting (australian islamic library - ww...
 
De webmaster is niet meer (beknopte versie)
De webmaster is niet meer  (beknopte versie)De webmaster is niet meer  (beknopte versie)
De webmaster is niet meer (beknopte versie)
 
Prez et references delphine monnier
Prez et references delphine monnierPrez et references delphine monnier
Prez et references delphine monnier
 
Arduino notebook
Arduino notebookArduino notebook
Arduino notebook
 
Arduino notebook v1-1
Arduino notebook v1-1Arduino notebook v1-1
Arduino notebook v1-1
 
Arduino Programming Notebook
Arduino Programming NotebookArduino Programming Notebook
Arduino Programming Notebook
 
Arduino notebook
Arduino notebookArduino notebook
Arduino notebook
 
Materializing Energy
Materializing EnergyMaterializing Energy
Materializing Energy
 
ΠΛΗ31 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 1
ΠΛΗ31 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 1ΠΛΗ31 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 1
ΠΛΗ31 ΤΥΠΟΛΟΓΙΟ ΕΝΟΤΗΤΑΣ 1
 
Discover arbonne 2015
Discover arbonne 2015Discover arbonne 2015
Discover arbonne 2015
 
Ico corporate presentation en
Ico corporate presentation enIco corporate presentation en
Ico corporate presentation en
 
الجزء الثالث أسئلة تنفيذية مهندس محمد زكى إسماعيل
الجزء الثالث أسئلة تنفيذية مهندس محمد زكى إسماعيلالجزء الثالث أسئلة تنفيذية مهندس محمد زكى إسماعيل
الجزء الثالث أسئلة تنفيذية مهندس محمد زكى إسماعيل
 
Script Layout Handout
Script Layout HandoutScript Layout Handout
Script Layout Handout
 
YourCMU Proposal
YourCMU ProposalYourCMU Proposal
YourCMU Proposal
 

Más de David Walker

Data warehousing change in a challenging environment
Data warehousing change in a challenging environmentData warehousing change in a challenging environment
Data warehousing change in a challenging environment
David Walker
 
Building a data warehouse of call data records
Building a data warehouse of call data recordsBuilding a data warehouse of call data records
Building a data warehouse of call data records
David Walker
 
Struggling with data management
Struggling with data managementStruggling with data management
Struggling with data management
David Walker
 
A linux mac os x command line interface
A linux mac os x command line interfaceA linux mac os x command line interface
A linux mac os x command line interface
David Walker
 
Connections a life in the day of - david walker
Connections   a life in the day of - david walkerConnections   a life in the day of - david walker
Connections a life in the day of - david walker
David Walker
 
Conspectus data warehousing appliances – fad or future
Conspectus   data warehousing appliances – fad or futureConspectus   data warehousing appliances – fad or future
Conspectus data warehousing appliances – fad or future
David Walker
 

Más de David Walker (15)

Moving To MicroServices
Moving To MicroServicesMoving To MicroServices
Moving To MicroServices
 
Big Data Week 2016 - Worldpay - Deploying Secure Clusters
Big Data Week 2016  - Worldpay - Deploying Secure ClustersBig Data Week 2016  - Worldpay - Deploying Secure Clusters
Big Data Week 2016 - Worldpay - Deploying Secure Clusters
 
Data Works Berlin 2018 - Worldpay - PCI Compliance
Data Works Berlin 2018 - Worldpay - PCI ComplianceData Works Berlin 2018 - Worldpay - PCI Compliance
Data Works Berlin 2018 - Worldpay - PCI Compliance
 
Data Works Summit Munich 2017 - Worldpay - Multi Tenancy Clusters
Data Works Summit Munich 2017 - Worldpay - Multi Tenancy ClustersData Works Summit Munich 2017 - Worldpay - Multi Tenancy Clusters
Data Works Summit Munich 2017 - Worldpay - Multi Tenancy Clusters
 
Big Data Analytics 2017 - Worldpay - Empowering Payments
Big Data Analytics 2017  - Worldpay - Empowering PaymentsBig Data Analytics 2017  - Worldpay - Empowering Payments
Big Data Analytics 2017 - Worldpay - Empowering Payments
 
An introduction to data virtualization in business intelligence
An introduction to data virtualization in business intelligenceAn introduction to data virtualization in business intelligence
An introduction to data virtualization in business intelligence
 
Building an analytical platform
Building an analytical platformBuilding an analytical platform
Building an analytical platform
 
Gathering Business Requirements for Data Warehouses
Gathering Business Requirements for Data WarehousesGathering Business Requirements for Data Warehouses
Gathering Business Requirements for Data Warehouses
 
Data warehousing change in a challenging environment
Data warehousing change in a challenging environmentData warehousing change in a challenging environment
Data warehousing change in a challenging environment
 
Building a data warehouse of call data records
Building a data warehouse of call data recordsBuilding a data warehouse of call data records
Building a data warehouse of call data records
 
Struggling with data management
Struggling with data managementStruggling with data management
Struggling with data management
 
A linux mac os x command line interface
A linux mac os x command line interfaceA linux mac os x command line interface
A linux mac os x command line interface
 
Connections a life in the day of - david walker
Connections   a life in the day of - david walkerConnections   a life in the day of - david walker
Connections a life in the day of - david walker
 
Conspectus data warehousing appliances – fad or future
Conspectus   data warehousing appliances – fad or futureConspectus   data warehousing appliances – fad or future
Conspectus data warehousing appliances – fad or future
 
Using the right data model in a data mart
Using the right data model in a data martUsing the right data model in a data mart
Using the right data model in a data mart
 

Último

IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 

Último (20)

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 

ETIS09 - Black Swans and White Elephants - Presentation

  • 1. Black Swans & White Elephants Return On Investment In Business Intelligence David M Walker Data Management & Warehousing ETIS ‒ Istanbul ‒ Oct 09
  • 2. !"#$%&'(&')&*"+#,"&#' !  -'."%/(%,0&1"',"0+$%"'$+"2'#('"*03$0#"'#4"'"516"&17'(/'0&' 6&*"+#,"&#'(%'#('1(,.0%"'#4"'"516"&17'(/'0'&$,8"%'(/' 269"%"&#'6&*"+#,"&#+:';('1031$30#"'!<)='#4"'8"&">#'?%"#$%&@'(/' 0&'6&*"+#,"&#'6+'26*62"2'87'#4"'1(+#'(/'#4"'6&*"+#,"&#A'#4"' %"+$3#'6+'"B.%"++"2'0+'0'."%1"&#0C"'(%'0'%0#6(:'' !  ;4"'%"#$%&'(&'6&*"+#,"&#'/(%,$30D' !"#$%$&'()*$+,-.$#*/012.0*2$3$4-12$-+$#*/012.0*25$ 4-12$-+$#*/012.0*2$ !  !"#$%&'(&'6&*"+#,"&#'6+'0'*"%7'.(.$30%',"#%61'8"10$+"'(/'6#+' *"%+0#636#7'0&2'+6,.3616#7:';40#'6+='6/'0&'6&*"+#,"&#'2("+'&(#'40*"' 0'.(+6#6*"'!<)='(%'6/'#4"%"'0%"'(#4"%'(..(%#$&6#6"+'E6#4'0'46C4"%' !<)='#4"&'#4"'6&*"+#,"&#'+4($32'&(#'8"'$&2"%#0F"&:'
  • 3. G('E4"%"'0%"'#4"'!<)'H"#%61+I' !  J3"0%37'*03$6&C'K)'6+'&(#'0&'"B01#'+16"&1"'0&2'(/#"&'1(,"+'2(E&' #(',6&2+"#:'J(,.0%6&C'K)'#('0'1(33"C"'"2$10#6(&D')#',07'8"' "B."&+6*"'0&2'#6,"L1(&+$,6&C='8$#'#4"%"'0%"',0&7'3"++' #0&C683"'8"&">#+='36F"'6&1%"0+"2'"0%&6&C'.(E"%'0&2'(*"%033' 6,.%(*"2'M$036#7'(/'36/"='E4614'1(,"'7"0%+'30#"%:' !  )#N+'&(#'"0+7'#('."%+$02"'+(,"(&"'#('C('#('1(33"C"'80+"2'(&'0' .$%"37'>&0&1603'(%'&$,8"%+'C0,"='0&2'#4"'+0,"'#46&C'C("+'/(%' K):''O($'P$+#'40*"'#('8"36"*"'#40#'K)'6+'08+(3$#"37'"++"&#603'/(%'7($' 0+'0&'(%C0&6Q0#6(&'#('6&*"+#='#40#'#46+'6+'0'/$&20,"&#03'1(%"' 1(,."#"&17'#40#'7($'40*"'#('40*": ' '' K633'R(+#,0&&='S61"'T%"+62"&#'U'-&037+#='V0%#&"%='H0%14'WXXY'
  • 4. Z40#'6+'V((2'K)I' !  V((2'K)'6+'#4"'/$+6(&'(/'#4"'%6C4#'6&/(%,0#6(&='#4"'%6C4#'#6,"=' #4"'%6C4#'/(%,0#='0&2'#4"'%6C4#'4$,0&'0&2[(%'+7+#",'%"+($%1"+:' )/'E"'E6+4'#('6,.%(*"'K)='E"'0+F'#4"+"'M$"+#6(&+D' !  ('8$+6&"++'$+"%+'40*"'#4"'6&/(%,0#6(&'&""2"2='E4"&'#4"7'&""2'6#=' #(',0F"'2"16+6(&+I' !  ('#4(+"'."(.3"'40*"'#4"'"B."%#6+"='#%06&6&C'0&2',6&2+"#'#('$+"' #40#'6&/(%,0#6(&'6&'#4"'8"+#'E07'/(%'#4"'C((2'(/'#4"'(%C0&6Q0#6(&I' !  -%"'#4"7'2(6&C'#4"6%'P(8'8"##"%'8"10$+"'(/'#4"'6&/(%,0#6(&'8"6&C' 2"36*"%"2I' !  R(E',$14'269"%"&1"'2("+'#40#'6&/(%,0#6(&',0F"'#('#4",I'' (%(#47'H633"%='K)'H"#%61+='']"8'WXX^' !  ;4"'8"+#'0..%(014'#('"*03$0#6&C'0'K)'+(3$#6(&'6+'0'#"14&6103' %"*6"E'1(,86&"2'E6#4'0'8$+6&"++'$+"%'."%1".#6(&'+$%*"7'
  • 5. T%(.(+6#6(&' !  _('(%C0&6+0#6(&'40+'"*"%'2"36*"%"2'#4"'!<)'(%6C6&0337' .%(,6+"2D' !  ;4"'8$+6&"++'40+',(*"2'(&'6&'#4"'#6,"'6#'#0F"+'#('2"*"3(.' #4"'?(%6C6&03@'+(3$#6(&',"0&6&C'#40#'#4"'*03$"'40+'26,6&6+4"2' !  ';4"'86CC"+#'C06&+'0&2'3(++"+'40*"'1(,"'/%(,'K301F'GE0&+' 0&2'&(#'.30&&"2'"*"&#+' !  ;4"'86CC"+#'1(+#+'40*"'1(,"'/%(,'Z46#"'`3".40&#+'0&2'#4"' /063$%"'#('%"1(C&6+"'E4"%"'#4"'1(+#+'0%"'4622"&' !  G(,"'?,06&37'#4(+"'46C437'1(,,6##"2'#('K)@'40*"'/0%' "B1""2"2'#4"'.%(,6+"2'!<)'8$#',(+#'/063'#('0146"*"'6#'' !  `*"&'6/'#4"'2"*"3(.,"&#'1(+#+'0%"'(&'8$2C"#'#4"'(&LC(6&C' <T`a'1(+#+'0%"'4622"&'0&2'/0%'($#LE"6C4'#4"'#4"'8"&">#'
  • 6. K301F'GE0&+' !  R6C4L6,.01#='40%2L#(L.%"261#='0&2'%0%"'"*"&#+'8"7(&2'#4"'%"03,' (/'&(%,03'"B."1#0#6(&+' !  ;4"'#"%,'K301F'GE0&'1(,"+'/%(,'#4"'bc#4'1"&#$%7'`$%(."0&' 0++$,.#6(&'#40#'N-33'+E0&+'0%"'E46#"N:')&'#40#'1(&#"B#='0'8301F' +E0&'E0+'0'+7,8(3'(/'+(,"#46&C'#40#'E0+'6,.(++683"'(%'1($32' &(#'"B6+#:')&'#4"'bY#4'J"&#$%7='#4"'26+1(*"%7'(/'8301F'+E0&+'6&' Z"+#"%&'-$+#%0360',"#0,(%.4(+"2'#4"'#"%,'#('1(&&(#"'#40#'0' ."%1"6*"2'6,.(++68636#7',07'01#$0337'1(,"'#('.0++:'
  • 7. K301F'GE0&+D' T%(2$1#'H0+#"%'0#0' !  0#0'Z0%"4($+"'%"M$6%","&#+'2"36*"%"2' !  0#0'Z0%"4($+"'0&037+6+'62"&#6>"+'&(',0&0C","&#'(/'.%(2$1#' ,0+#"%'20#0'0&2'&('.%(2$1#',0+#"%'36+#' !  T%(P"1#'%6+F'%06+"2'0&2'"+1030#"2'#('"B"1$#6*"'3"*"3' !  K)'T%(P"1#'.(+#.(&"2'0&2'+#09'%"L#0+F"2'#('2">&"'0&2'2"36*"%' J(%.(%0#"'T%(2$1#'HH' !  ),.3","&#+'`!T'80+"2'HH'+(3$#6(&'0&2'%"2$1"+'.%(2$1#' 10#03(C$"'87'^Xd' !  6%"1#37'09"1#+'1(%.(%0#"'8(##(,'36&"' !  !"+#0%#+'K)'T%(P"1#'+6B',(&#4+'30#"%'E6#4',0++6*"37'6,.%(*"2' 20#0'M$036#7'0&2'20#0'6&#"C%0#6(&'
  • 8. K301F'GE0&+D' ]6&0&1603'!".(%#6&C' !  ;"31('6&'(#J(,'8((,'1(&+6+#"&#37'(*"%+#0#"+'"0%&6&C+'0&2' +$8+1%68"%'C%(E#4'#('8((+#'+40%"'.%61"' !  0#0'Z0%"4($+"'.%(P"1#'62"&#6>"+'6++$"'0&2'.%(2$1"+'0'+"#'(/' 1(%%"1#'&$,8"%+' !  K$+6&"++'%"/$+"+'#('02P$+#'+#0#$#(%7'%".(%#6&C'0+'#4"7'40*"'8""&' $+6&C'#4"'e`B1"3f'&$,8"%+='6#'E($32'8"'",80%%0++6&C'#('%"+#0#"' #4"'>C$%"+'0&2'#4"'&"E'(&"+'0%"'P$+#'#(('269"%"&#' !  K$+6&"++'1(330.+"+'0&2'6+'#0F"&'(*"%='&0#6(&03'&"E+.0."%+' %".(%#'#40#'e6&#"%&03'+7+#",+f'402'#4"'1(%%"1#'>C$%"+' !  ;4"'/063$%"'#('$+"'%"03'20#0'E0+'46C436C4#"2'87'0$26#(%+'0+'0' +6C&6>10&#'/01#(%'6&'#4"'.((%'2"16+6(&+',02"'87',0&0C","&#'
  • 9. K301F'GE0&+D' ;4"'G03"+,0&']%0$2' !  G$..36"%'(/'1(&/"1#6(&0%7'#('0',0P(%'+$."%,0%F"#'1406&' !  ]6%+#'!"3"0+"'(/'0#0'Z0%"4($+"' !  J`<'E0+'$&L40..7'E6#4'#4"'&$,8"%+'/%(,'#4"'&"E'+7+#",' !  R"'F&"E'#40#'#4"'+$."%,0%F"#'E0+'#4"6%'86CC"+#'1$+#(,"%' !  );'2"/"&2"2'#4"'0#0'Z0%"4($+"' !  `*"%7'30+#'3(026&C'+#".'0&2'#%0&+/(%,0#6(&'402'8""&'#"+#"2'U'14"1F"2' !  -'G03"+,0&f+'1(,,6++6(&'2($83"2'/(%'#4"'>%+#'M$0%#"%'(&'&"E' 011($&#+'8"/(%"'2%(..6&C'#('+#0&20%2'%0#"'6&'+$8+"M$"&#'M$0%#"%+' !  ;4"'G03"+,0&'%"+.(&+683"'/(%'#4"'+$."%,0%F"#'1406&'1%"0#"2'0'&"E' 1$+#(,"%'"014'M$0%#"%'' !  J(%.(%0#"'%"*"&$"+'09"1#"2'"&($C4'/(%'0&'"B140&C"'>36&C'
  • 10. K301F'GE0&+D' `B#"%&03'J(330.+"' !  G$22"&',0%F"#'1(330.+"' !  H0&7'1$+#(,"%+'+$22"&37'140&C"'.%(>3"' !  g((F6&C'/(%'*03$"'h'3(E"%'+."&2' !  K"'T%(L01#6*"' !  -&'(..(%#$&6#7'#('2",(&+#%0#"'#4"'#%$"'*03$"'(/'K)' !  ?)#',6C4#'+0*"'7($%'P(8'#((i@'
  • 11. Z46#"'`3".40&#+' !  -'E46#"'"3".40&#'6+'0'*03$083"'.(++"++6(&'(/'E4614'6#+'(E&"%' 10&&(#'26+.(+"'0&2'E4(+"'1(+#'?.0%#61$30%37'1(+#'(/'$.F"".@'6+' ($#'(/'.%(.(%#6(&'#('6#+'$+"/$3&"++:' ! 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
  • 12. Z46#"'`3".40&#+' J(&*"&#6(&'(*"%'J(&>C$%0#6(&' !  K0&F'E6#4'"B6+#6&C'20#0'E0%"4($+"' !  `B#"&+6(&'#('+$..(%#'K030&1"2'G1(%"10%2' !  Z0&#"2'#('$+"'0'269"%"&#'20#0',(2"336&C'#"14&6M$"'6&'#4"'+0,"'20#0' E0%"4($+"'/(%'#4"'&"E'"3","&#+'' !  j$+#6>"2'0+'0',0&0C","&#'2"16+6(&'8"10$+"'kE"'10&f#'09(%2'#('%"L 2"*"3(.'#4"''(32',(2"3'8$#'E"'E0&#'#4"'8"+#'#"14&6M$"'/(%'#4"'&"E'.0%#+l' !  !"+$3#0&#',(2"3'1($32'+6,.37'&(#'8"'$+"2' !  e<&'!063+f' !  S03$"+'k!O'L'(&f#'%"."0#'7($%+"3/l'U'kJ(&*"&#6(&'(*"%'1(&>C$%0#6(&l' !  m+"'"014'1(,.(&"&#'6&'0'1(&+6+#"&#'E07' !  -62+'m&2"%+#0&26&C'0&2'!"2$1"+'H06&#"&0&1"' !  m+"'"014'1(,.(&"&#'/(%'#4"'.$%.(+"'6#'E0+'6&#"&2"2'
  • 13. Z46#"'`3".40&#+D' _(#'"*03$0#6&C'#"14&(3(C7' !  G"1(&2'V"&"%0#6(&'0#0'Z0%"4($+"'K$632' !  `B6+#6&C'.30#/(%,',0P(%'!KHG' !  !"1(,,"&2"2'+(3$#6(&D'J(,.(&"&#6+"2'0%146#"1#$%"'E6#4'46C4' ."%/(%,0&1"'20#080+"'"&C6&"'0&2'+6,.3"'`;g'0%146#"1#$%"' 2"*"3(."2'87'+,033'6&'4($+"'#"0,' !  J4(+"&'+(3$#6(&D'`B6+#6&C'!KHG'*"&2(%'E6#4'#6C4#37'1($.3"2'`;g' #((3'/%(,'0'269"%"&#'*"&2(%'0&2',0P(%'G)'2(6&C'2"*"3(.,"&#'(&' +6#"'h'k8"10$+"'#40#f+'#4"'E07'E"'2('6#'4"%"'0&2',0&0C","&#' E(&f#'1(&+62"%'0&7#46&C'"3+"l' !  J$%%"&#'6++$"+D' !  J(&+62"%"2'#(('1(+#37'0&2'6+'8"6&C'2"36*"%"2'30#"' !  -3%"027'40*6&C'#('%"*6"E'#"14&(3(C7'14(61"+'8"10$+"'(/' ."%/(%,0&1"'6++$"+'8"/(%"'%(33L($#'1(,.3"#"' !  G)'40+'3"/#'#0F6&C'033'#4"'F&(E3"2C"'E6#4'#4",'
  • 14. Z46#"'`3".40&#+D' H0F6&C'0&'`;g'Z46#"'`3".40&#' !  `B6+#6&C'20#0'E0%"4($+"'6&'."%+(&03'>&0&1"'1(,.0&7'E6#4'0' `;g'3(02'8$63#'/%(,'Gng'+1%6.#+'0&2'0'+4"33'+1%6.#'0&2'#6C4#' 1(&#%(3'*60'GS_'6&'.%(2$1#6(&'/(%'o'7"0%+' !  _"E');'6%"1#(%'1(,,6++6(&+'%"*6"E'87'*"&2(%'#40#' %"1(,,"&2+'#4"'*"&2(%+'`;g'#((3'/(%'mGpqXXr' !  G6B'H(&#4+='q''J(&+$3#0&#+'s'mGpb:tr'."%'207'' ?0'#(#03'+."&2'umGpvXXr@''30#"%'w' !  -33'`;g'1(&*"%#"2' !  !$&+'WXd'+3(E"%' !  <#4"%'K)'2"*"3(.,"&#+'2"307"2'E463+#'140&C"+',02"' !  "","2';<<'`aT`_G)S`'#('%"*"%#'801F'' !  `*"&#$0337''%"*"%#"2'801F'bW',(&#4+'30#"%'E4"&'*"&2(%'M$(#"2'/(%' $.C%02"'#('+7+#",'
  • 15. Z46#"'`3".40&#+D' K%"0F6&C'0&'`;g'Z46#"'`3".40&#' !  )&#"%01#6*"'H"260'1(%.(%0#6(&',(*"+'/%(,'#%026#6(&03'!KHG'#(' 1(,,(26#7'0..360&1"'#"14&(3(C7'' !  0#0'S(3$,"+'2($836&C'"*"%7'+6B',(&#4+' !  )&#"%&03'!"*6"E' !  `;g'#((3+'10&f#'40&23"'3(02' !  `;g'"B."%#+'#(('"B."&+6*"'/(%'3(&C'#"%,'"&C0C","&#+' !  Gng'+1%6.#+'10&'8"'2"*"3(."2'87',(%"'%"+($%1"+' !  Gng'+1%6.#+'033(E',(%"'E(%F'#('8"'2(&"'6&'#4"'0..360&1"' !  Gng'+1%6.#+'033(E',(%"'0C63"'0..%(014' !  Gng'+1%6.#+'033(E'#6C4#"%'140&C"',0&0C","&#' !  _"E'0%146#"1#$%"'1(,.(&"&#6+"2='1(,,(26#7'80+"2'E6#4'+6,.3"' +1%6.#'"&C6&"'%"2$1"+'1(+#+'87'^Xd'0&2'6&1%"0+"2'.%(2$1#6*6#7'87' bXXd'
  • 16. Z46#"'`3".40&#+D' ;4"'<T`a'#%0.' !  K)'T%(P"1#+'1(,,0&2'4"0236&"'J-T`a'8$2C"#'>C$%"+' !  K)'T%(P"1#+'0%"'E62"37'.$83616+"2'2$%6&C'2"*"3(.,"&#' !  H(+#'(/'#4"',(&"7'6+'+."&#'6&'<T`a' !  )#'1(,"+'/%(,'m+"%'G$..(%#=';%06&6&C='J40&C"+'0&2' <."%0#6(&03'G$..(%#' !  )#'6+'&(%,0337'WBLoB'0&2'(/#"&'tB',(%"'#40&'#4"'1(+#'(/'#4"' 8$632'(*"%''#4"'36/"#6,"'(/'#4"'+7+#",' !  )#'6+'4622"&'h'+.%"02'(*"%',$3#6.3"'8$2C"#+'6&'+$14'0'E07'#40#' 6#'6+'40%2'#('"*03$0#"'0&2'(/#"&'6C&(%"2' !  -&7'01#6(&'?"+."160337'#01#6103'01#6(&+@'6&'#4"'8$632[#"+#' +#0C"'#40#'E633'%"+$3#'6&'6&1%"0+"2'<T`a'6+'2"0237'#('!<)'
  • 17. Z46#"'`3".40&#+' ;4"'_"E'!".(%#6&C';((3' !  0#0'Z0%"4($+"'G"1(&2'V"&"%0#6(&'K$632' !  _"E'.%(P"1#'h'&"E'6&#"%/01"'1(&1".#' !  J$%%"&#'+7+#",'$+"%+'E"%"'e$&L40..7f'E6#4'#4"'"B6+#6&C'#((3' !  ;4"'%"036#7'E0+'30%C"37'6++$"+'E6#4'#4"'20#0',(2"3'0&2'20#0' M$036#7''(/'#4"'1$%%"&#'+7+#",' !  !".301"2'E6#4'0&'"M$6*03"&#'%".(%#6&C'#((3' !  ;4"'1(+#' !  !"#%06&6&C'(/'(*"%'WXXX'+#09' !  ]063$%"'#('2"L1(,,6++6(&'(32'%".(%#6&C'#((3' !  tXd'#((',0&7'361"&1"+'8($C4#'/(%'#4"'&"E'#((3' !  m+"%'26++0#6+/01#6(&'E6#4'#4"'?&"E@'%".(%#6&C'#((3'
  • 18. Z46#"'`3".40&#+D' !".(%#6&C';((3'T"&"#%0#6(&' !  K$+6&"++'6&#"336C"&1"'*"&2(%+' !  _6C"3'T"&2+"'(/'K)'G$%*"7' 36F"'#('#03F'$.'0'WX[YX'+.36#D' +4(E+'P$+#'(*"%'Y'."%1"&#'(/' ",.3(7""+'0%"'01#$0337'$+6&C' (&37'WX'."%1"&#'(/'$+"%+'0%"' K)'#((3+:'' 01#$0337'1(&+$,6&C'K)' #"14&(3(C6"+A'#4"'%",06&6&C' !  `*"&'6&'6&2$+#%6"+'#40#'40*"' YX'."%1"&#'0%"' 0CC%"++6*"37'02(.#"2'K)'#((3+' ?":C:='E4(3"+03"='80&F6&C='0&2' 26+"&/%0&146+"2:'' %"#063@='$+0C"'80%"37'"B1""2+' bb'."%1"&#:' !  !"0+(&+' !  G"1$%6#7'36,6#0#6(&+' !  R0%2E0%"'1(+#'' !  0#0'0*06308636#7' !  G3(E'M$"%7'."%/(%,0&1"'' !  G(/#E0%"'1(+#'' !  )&#"%&03'.(36#61+'0&2' !  G(/#E0%"'E0+'#(('40%2'#(' ?,(%"'.%"16+"37@'6&#"%&03' $+"' .(E"%'+#%$CC3"+' !  m+"%'+10308636#7'
  • 19. Z46#"'`3".40&#+D' _(#'#"+#6&C'#4"'2"36*"%7' !  -&7'2"36*"%7'40+'+#0C"+' !  !"M$6%","&#+'['-&037+6+'['"+6C&'['K$632'[';"+#['".3(7'"#1:' !  `*"%7'+#0C"'10&'40*"'#"+#+'0++(160#"2'E6#4'6#' !  !"M$6%","&#+D'H6&2'`B."%6,"&#'H"#4(2' !  -&037+6+D'J%(++L14"1F6&C'E6#4'(#4"%'+($%1"+' !  "+6C&D'-3C(%6#4,61'J4"1F+' !  K$632D'm&6#';"+#+'['K($&20%7'J4"1F6&C' !  ;"+#6&CD'G7+#",';"+#+'[')&#"C%0#6(&';"+#' !  ;"+#'"0%37'0&2'(/#"&' !  ]6B6&C'+(,"#46&C'b'+#0C"'30#"%'x'WB',(%"'"B."&+6*"' !  ]6B6&C'+(,"#46&C'W'+#0C"+'30#"%'x'qB',(%"'"B."&+6*"='"#1:' !  H0&7',(%"'+,033'#"+#+'."%/(%,"2'"0%37'E633'+0*"'4$C"'0,($&#+'(/'#6,"'0&2',(&"7' !  R0*"'#('40&23"'+4(%#'#"%,'+36..0C"+' !  )/'7($'40*"&f#'C(#'#6,"'#('#"+#'#4"&'7($'0%"'.30&&6&C'#('+."&2'<T`a' !  H0++6*"'$+"%'."%1".#6(&'6,.01#'0+'6&/(%,0#6(&'6+'%6C4#'>%+#'#6,"'
  • 20. Z46#"'`3".40&#+' V0%80C"')&'DD'V0%80C"'<$#' e<&'#E('(110+6(&+')'40*"'8""&'0+F"2'yT%07='H%:'K0880C"='6/'7($'.$#'6&#('#4"',0146&"'E%(&C' >C$%"+='E633'#4"'%6C4#'0&+E"%+'1(,"'($#Iy'w')'0,'&(#'083"'%6C4#37'#('0..%"4"&2'#4"'F6&2'(/' 1(&/$+6(&'(/'62"0+'#40#'1($32'.%(*(F"'+$14'0'M$"+#6(&:f'h'J40%3"+'K0880C"'bc^bLbYcb' !  0#0'n$036#7'6+',(%"'1%6#6103'#40&'"*"%' !  -'/063$%"'#('022%"++'0#0'n$036#7'0#'"*"%7'+#0C"'E633'03E07+' 3"02'#('0226#6(&03'1(+#+' !  T30&'/(%'7($%'K)'.%(P"1#'#('+.6&'(9''!"#$%&'(/'20#0'M$036#7' .%(P"1#+'0&2'1(&#6&$"'#('2('+('#4%($C4($#'6#+'36/"' !  0#0'n$036#7'6++$"+'2%6*"'$+"%+'0E07'E4614'26%"1#37' 6&1%"0+"+'1(+#'(/'(E&"%+46.'0&2'%"2$1"+'!<)''
  • 21. Z46#"'`3".40&#+D' "L1(,,6++6(&i' !  0#0'Z0%"4($+"'J(,.(&"&#'"36*"%"2' !  "L1(,,6++6(&'#4"'.%"*6($+'%".(%#6&C'+7+#",' !  _<'L'!`-ggO'L'';m!_');'<]]'i' !  )/'6#'6+'3"/#'(&D' !  )#'1(+#+',(&"7'#('%$&'?0&2'6#'6+'033'6&*6+683"'<T`a@' !  m+"%+'E633'1(,.0%"'%"+$3#+'0&2'26+#%$+#'#4"'&"E'+7+#",'"*"&' 6/'6#'10&'8"'.%(*"2'#('8"',(%"'1(%%"1#'#40&'#4"'(32'+7+#",' !  m+"%+'E633'1(&#6&$"'#('$+"'#4"'(32'(&"'8"10$+"'6#'6+'/0,6360%' 0&2'&(L(&"'36F"+'140&C"' !  m+"%+'#40#'2('&(#',6C%0#"'8$#'40*"'8""&'#%06&"2'(&'#4"'&"E' +7+#",'E633'40*"'#('8"'%"L#%06&"2'E4"&'#4"7'+#0%#'#('$+"'6#''
  • 22. ;4"'G(3$#6(&' !  ;4"'.%(.(+6#6(&'+$CC"+#+'#40#'2(6&C'K)'40+'&(#'2"36*"%"2' #4"'"B."1#"2'!<)'/(%',(+#'(%C0&6+0#6(&+:'' !  ("+'#46+',"0&'#40#''(%C0&6+0#6(&+'+4($32'+#(.'2"*"3(.6&C' K)'+(3$#6(&+I' !  J0#"C(%610337'_<'h'K)'+4($32'8"'4$C"37'E(%#4E463"' !  K$#''%",",8"%'7($'10&'(&37'+$11""2'6/D' !  O($%'(%C0&6+0#6(&'/$337'",8%01"+'K$+6&"++')&#"336C"&1"' !  O($'"B."1#'0&2'",8%01"'K301F'GE0&+' !  O($'0*(62'0&2',6#6C0#"'Z46#"'`3".40&#+' !  O($',0F"'7($%'(E&'3$1F'
  • 23. R(E'#('8"'3$1F7' !  g$1F7'."(.3"'/%"M$"&#37'40.."&'$.(&'140&1"'(..(%#$&6#6"+' !  ;4"%"'0%"'.(+6#6*"'8301F'+E0&+'6&'"*"%7'(%C0&6Q0#6(&='6#'6+'P$+#'0',0##"%'(/'62"&#6/76&C' #4",'0+'#4"7'(11$%' !  g$1F7'."(.3"'36+#"&'#('#4"6%'4$&14"+' !  H",8"%+'(/'7($%'#"0,'E633'40*"'6&+6C4#+'8"7(&2'#4"6%'%",6#'80+"2'(&'#4"6%' "B."%6"&1"='62"&#6/7'#4"+"'."(.3"'0&2'"B.3(6#'#4"6%'6&+6C4#+' !  g$1F7'."(.3"'."%+"*"%"'6&'#4"'/01"'(/'/063$%"' !  `*"%7'.%(P"1#'E633'/01"'+"#L801F+'L'.30&'/(%'#4",' !  g$1F7'."(.3"'40*"'#4"'08636#7'#('#$%&'802'3$1F'6&#('C((2'/(%#$&"' !  `*"%7'.%(P"1#'E633'/01"'+"#L801F+'L'",8%01"'#4",'0+'0&'(..(%#$&6#7'0&2'140&C"'7($%' .%(P"1#[%",6#'0&2'%"+"#'7($%'C(03+' 'K0+"2'(&'E(%F'87'T%(/:'!6140%2'Z6+",0&='m&6*"%+6#7'(/'R"%#/(%2+46%"='WXXo'
  • 24. ),.%(*6&C'!<)' !  K301F'+E0&+'?40&23"2'.(+6#6*"37@''(&&)*$+,'6&1%"0+"'' V06&'/%(,'6&*"+#,"&#' !  Z46#"'"3".40&#+'?"36,6&0#"2@'&)-%)./(%0+,'%"2$1"'#4"'' J(+#'(/'#4"')&*"+#,"&#' !  Z40#"*"%'#4"'J-T`a'6&*"+#,"&#'(/'#4"'.%(P"1#' #4"'<T`a'E633'8"'+6C&6>10&#37',(%"'h'2"+6C&'/(%'#46+'
  • 25. Black Swans & White Elephants Return On Investment In Business Intelligence THANK YOU
  • 26. Black Swans & White Elephants Return On Investment In Business Intelligence BI Environment Benchmark October 2009
  • 27. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  ("+'7($%'(%C0&6+0#6(&'40*"'#4"'08636#7'#(' !  !"1(C&6+"'K301F'GE0&+'I' !  -*(62'K$6326&C'Z46#"''`3".40&#+'I' !  ;4"'K"&14,0%F'3((F+'0#'#4"'F"7+'#('+$11"++' !  ;"14&(3(C7'['!"+($%1"+'['H"#4(2+'['T%"261#6(&+' !  -++"++'E4"#4"%'7($'10&',""#'-gg'(/'#4"'/(33(E6&C'' !  )/'7($'10&f#',""#'0&'6#",'6#'6+'1(+#6&C'7($',(&"7' !  (&f#'6C&(%"'0'+#0#","&#'P$+#'8"10$+"'7($'2(&f#'0C%""'E6#4'6#'
  • 28. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  ;"31('`&*6%(&,"&#' !  H$+#'R0*"+' !  bXH'#('qXH'+$8+1%68"%+' !  !`-g'1(,,6#,"&#'/%(,' !  H(863"'(%']6B"2' `B"1$#6*"';"0,'#(' K$+6&"++')&#"336C"&1"' !  Z62"'.(%#/(36('(/'S-G' !  T%(2$1#6(&=';"+#'U' !  0#0'#%051'($#+#%6..6&C' "*"3(.,"&#' C%(E#4'6&'*(61"'+"%*61"+' `&*6%(&,"&#' !  V0,"'140&C6&C'2"*61"+'' !  J(,.(&"&#6+"2' -%146#"1#$%"' !  czWq'G$..(%#' !  H6&:'c'7"0%'36/"+.0&'
  • 29. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  R0%2E0%"'U'0#080+"'1(,86&"2' !  T07'3"++'#40&'mGpWXr'."%';"%087#"'(/'m+"%'0#0z' !  `;g'U'0#0'n$036#7';((3+' !  T07'3"++'#40&'mGpbXXr'/(%'#4"'.%(2$1#'361"&1"+' !  !".(%#6&C';((3+' !  T07'3"++'#40&'mGpbX'."%'+"0#'/(%'#4"'.%(2$1#'361"&1"+' !  !"2$1"'361"&1"'1($&#'87'tXd'(%'6&1%"0+"'$+"%'#0F"'$.'87'tXd' !  S"&2(%+'1306,'361"&1"+'(/'0%($&2'WXd'(/'(%C0&6+0#6(&+' !  eK)'G$%*"7f'%"+"0%14'+4(E+'#40#'02(.#6(&'6+'#7.610337'cLYd' zH(&0+4'!"+"0%14'K"&14,0%F']6C$%"'
  • 30. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  T%(C%0,'H0&0C","&#' !  !".(%#6&C'`&*6%(&,"&#' !  T%(P"1#'H0&0C"%' !  ;"0,'g"02"%' !  ;"14&6103'-%146#"1#' !  oLq'];`'/(%'O"0%'b'' !  WLo'];`'0/#"%E0%2+' !  K$+6&"++'-&037+#+' !  ;"0,'g"02"%' !  `;g'"*"3(."%+' !  oLq'];`z'/(%'O"0%'b'' !  ;"0,'g"02"%' !  WLo'];`'0/#"%E0%2+' !  oLq'];`' !  K-[G7+-2,6&'G$..(%#' !  ;"+#';"0,' !  ;"0,'g"02"%' !  ;"0,'g"02"%' !  bLW'];`' !  WLo'];`' -'1(,,6#,"&#'(/'8"#E""&'bc'0&2'Wq'."(.3"'/(%'c'7"0%+i' z];`'x']$33';6,"'`M$6*03"&#'
  • 31. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  G$11"++/$3'0#0'Z0%"4($+"[K$+6&"++')&#"336C"&1"'.%(P"1#+' E633'40*"D' !  -C63"'T%(P"1#'H0&0C","&#'H"#4(2+' !  !6C62'J40&C"'J(&#%(3' !  "#063"2';0+F[!6+F[)++$"';%01F6&C' !  Z"33'">&"2'J(,.(&"&#6+"2'-%146#"1#$%"' !  ;4"'08636#7'#('+E0.'*"&2(%+'M$61F37'0&2'"0+637' !  `014'1(,.(&"&#'.%(*626&C'0'8301F'8(B'+"%*61"' !  (&f#''",8"2'/$&1#6(&036#7'6&'#4"'E%(&C'.301"' !  ":C:'0#0'6&'7($%'`;g'#((3'
  • 32. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  G40%"2'<."&'(1$,"&#'H0&0C","&#'G7+#",' !  "#063"2'`B1".#6(&'!".(%#6&C'/(%',"#020#0' !  g(02';6,"+'['n$"%7';6,"+'['0#0'n$036#7'['Gg-' !  cX[oX'+.36#'(/'6&#"%&03'%"+($%1"+'#('"B#"%&03'%"+($%1"+' !  ]6B"2'1(+#'%"+($%1"+' !  ;4"'%"+($%1"+'2"+1%68"2'E633',0&0C"'0'+,033'"&*6%(&,"&#'0&2' E633'03+('8"'083"'#('1(."'E6#4'0',$14'86CC"%'(&"'E6#4($#'140&C"' !  ;(('/"E'%"+($%1"+'E(&f#'8"'083"'#(',""#'2",0&2' !  ;((',0&7'%"+($%1"+'E(&f#'8"'083"'#('1(,,$&610#"'
  • 33. !<)';0%C"#'`&*6%(&,"&#' K"&14,0%F'h'<1#(8"%'WXX^' !  ;46&C+'#('E0#14' !  )&*"+#'6&'1(,.(&"&#6+0#6(&'_<Z'h'6#'10&'&(#'E06#' !  `B."1#'H0.!"2$1"'#"14&(3(C7'#('8"',$14',(%"'6,.(%#0&#' !  <."&'G($%1"'#"14&(3(C6"+'#('40*"'+$8+#0&#603',0%F"#'+40%"' !  -'&"E'C"&"%0#6(&'(/'E62"L+103"'3(EL1(+#'6&/(%,0#6(&'2".3(7,"&#' ,"140&6+,+'E633'0.."0%' !  H(%"'e<&'!063+f'*"&2(%+'E4('40*"'"&2'#('"&2',"#4(2(3(C7' !  <*"%'#4"'&"B#'W'7"0%+' !  0#0'*(3$,"+'#('C('$.''87'WXXd' !  p[;8'#('2%(.'87'tXd' !  n$"%7'+.""2'E633'8"'ubXXB'/0+#"%'#40&'+#0&20%2'!KHG' !  ctd'(/'#4"'&"E'*"&2(%+'#('26+0.."0%'
  • 34. Black Swans & White Elephants Return On Investment In Business Intelligence BI Environment Benchmark Thank You