1. PAPER: CULTURAL STUDIES
TOPIC : WRITER AND THEIR MARKET-CHETAN BHAGAT
AND NATHANIEL HAWTHORNE
PREPARED BY : AVANI DAVE
M.A. - SEM – 2
ROLL NO: 02
DEPARTMENT OF ENGLISH,
MAHARAJA KRISHNAKUMAR SINHJI ,
BHAVNAGAR UNIVERSITY.

2.  Hawthorn: American writer during puritan time
 American Whig Review, Webber proclaimed, "Hawthorne is
national-national in subject, in treatment and in manner."
 His work : young Goodman Brown 1835.
 About moral, Christianity, purity
 The Scarlet Letter-1850.
 Romantic solitary

3.  Audience :
Hawthorn’s audience like that of most novelists, was
largely female, and so were many of his
competitors. He also wrote for Boy and Girls
 The feminine archetype in fruitful ways that helped
him define his own identity.
 This shows culture during that time

4.  Introduction of Chetan Bhagat :
 Chetan Bhagat has explored India in different ways in all his books. Highlighting
various aspects of it. He has followed a pattern with his books by naming the
protagonists after Lord Krishna Hari, Shyam, Govind and now Krishna.
 Firmly describes himself as being in the entertainment business rather than the
literary one. In comparison with Karan Johar and Ekta Kapoor he says, ‘‘First of
all, my product is in English, and it’s not regressive,’’ he says.
 He adds, ‘‘So what if I write for the masses? So did Shakespeare. He was
probably the Ekta Kapoor of his time.’’ Yet, he has, as a columnist with Dhainik
Bhaskar & The Times Of India, has written some political eye-openers, which
has made an impact even in the Parliament

5. 2004 2005 2008
2012
2009 2011

6.  Price of Books:
 Knows how much can reader pay
 1997: recognized by IIM Ahmadabad as "The best
outgoing student“
 Central theme :
 Considered youth very important and all novels
dealing with and Targeting to Youth.
 Trying to project youth in better way
 Shorter in length:
 Economical reason
 For no habit of reading book

7.  Narrative style is conversational:
 Simple narrative
 Create desire in mind of people to read
 Making extensive use of social Media:
 Blog, face book, Personal website, Talk
about books, twitter, You tube and other
Social sites.
 place in the Time magazine's list of "World's
100 Most Influential People" in the year
2010.

8. Twinterview with Chetan Bhagat:
o In the Indian Writing in English market, 5,000 copies sold
makes for a bestseller; his first three books sold over
700,000. Each. To people intimidated by literary novels,
who dream and swear in other languages, who prefer TV
or the movies. Rupa & Co aim to sell 1,000,000 copies of
his latest work. In 12 weeks.
o Marketing :-
o 48 hours to go for Kai Po Che. Whatever I am today, is
because of all of you. Izzat rakh lena FB
o It's a hit. Congratulations to all of you ! !00! !
o Mumbai people, "What Young India Wants", official launch
in 2hrs (7pm) at Mumbai.
Crossword Kemps Corner tonight. Come if you can, meet CB
and get your copy signed!

10.  Bibliography:
 Dictionary of Literary Biography – for Hawthorne
 http://blogs.timesofindia.indiatimes.com/The-underage-
optimist/entry/five-things-women-need-to-change-
about-themselves
 http://www.thehindu.com/features/cinema/film-
review-kai-po-che-no-mistakes-our-
life/article4446273.ece
 http://store.chetanbhagat.com/
 http://www.chetanbhagat.com/fancafe/blog/
 https://www.facebook.com/chetanbhagat.fanp
age

11. This Presentation is Submitted
to Department of English, maharaja
Krishnakumar Sinhji Bhavnagar University.
Guide : Dr. Dilip Barad