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Digital engagement for Northampton DC
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Presented to Northampton District Council, 15/3/11.
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Digital engagement for Northampton DC
1.
Digital engagement Dave
Briggs Community Evangelist
2.
3.
Change is happening…
4.
Communicate Play Work
5.
6.
7.
8.
9.
Consumerisation of technology
10.
Mainframes Minicomputers Microcomputers
Web / Mobile
11.
Smaller, more personal
(and harder to control)
12.
So: digital engagement
13.
14.
15.
16.
Made possible by:
17.
Access to the
internet Access to computing A nice user interface
18.
Some principles
19.
1. Online communities
are communities too!
20.
21.
22.
2. Engage people
on their terms, not yours.
23.
3. Visibility is
important.
24.
4. Don’t assume
that everyone is offline.
25.
5. Interactive websites
need interactive organisations
26.
The toolkit
27.
1. Go where
people are 2. Right tool, right crowd
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
You can also
build your own
39.
40.
This stuff works
41.
You must understand
why you’re doing it though!
42.
Think strategically
43.
44.
What are you
trying to achieve? What are you asking people to do?
45.
Change perceptions? Change
behaviour? Improve services?
46.
In summary:
47.
The change is
happening: deal with it Solve the participation deficit Know why you’re doing what you’re doing
48.
Thank you for
listening!
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