1. Intelligent Stream Mining and Strategic Response Solutions “ Real-time Internet conversations occur on many platforms from blogs to social media sites and new web superstars like Twitter. Tools that you have used in the past, like Google or their email alerts, cannot keep pace with these conversations.”

2. Our Core Strategy Build Web Apps and Services that look into the Data Mine: Live Data Mine of Conversations and Mentions Social Search Engagement Work Flow Real Time & Historical Analysis

3. PeopleBrowsr Clients

4. Advertising Stream Print Radio TV Social Media Media Spend $$$ Social Media Is an efficient channel

5. Inside PeopleBrowsr Analytics Fan Pages Mentions, RTs, … Comments, Sharing,… Profiles, Comments, … Status Updates, Comments, … Pictures, Comments, … Connections, Comments

8. Leaders and Marketers Who We Are Dave Mathews - Business & product dev. for companies large and small. 53 patents. Priscilla Scala – PB product Manager Nicole Meikle – Designer Extraordinaire Jodee Rich - Team leader Jean Russell - NurtureGirl Becky Wang – Business Development LA Gloria Fumagalli – Campaign Manager

11. Media Spend on Twitter Media Spend on Twitter

17. SuperBowl

18. SuperBowl

19. SuperBowl

20. SuperBowl

21. SuperBowl

22. O’Reilly and PeopleBrowsr Analysis:

23. Correlation of Tweets and Ads

24. Doritos and Bud Light ran a series of themed ads Doritos ran more ads and received more positive sentiment tweets

29. SuperBowl By Volume Mullen and Radian6 O’Reilly and PeopleBrowsr O’Reilly and PeopleBrowsr By Volume By Positive http://www.slideshare.net/peoplebrowsr/superbowl-3231030 Contact me for an xls of the Brands Tweets [email_address]

30. Hollywood Company Size: $200 Million in Revenue Social Media Spend: $20K Goal: Evaluate impact of non-Traditional Media on the Social Media sphere

46. Filtering a high Velocity Stream Seek an effective way to measure brand sentiment accurately. The goal is to find a list of influencers speaking in both positive and negative terms and engage. Risks: Stream includes spam, affiliates, and other non-relevant mentions . Velocity 10,000 Mentions/day

48. Sentiment Analysis 95% accuracy Vs 70-80% automation alone SENTIMENT Build a live stream Analyze with a special dictionary I ncrease quality with Real-time human re-sorting HISTORICAL ARCHIVE Identify Keyword @name Set Time Length (30d) Search archive (360d)

49. one we build a live stream for an industry or a group using @Names or Keywords. Eg: Foo Camp attendees and the companies that they represent or Airlines. How it works

50. How it works two we then analyze that stream with a special dictionary for the industry or group and sort the results into buckets.

51. How it works three increase quality with real time human re-sorting

52. What The Turk Sees…

53. Eg: Quality Improvement on June Airlines data

54. Custom Dashboards and Reporting

55. Social Media Metrics for ROI Metrics on “Time for Engagement” Best Time for Engagement with Followers

56. Social Media Planning: Demographics Male Female Gender Geo-Targeting Time-Targeting

58. Social Media Metrics for ROI Audience Profile Monitor Engaged and Active Followers

59. Social Media Metrics for ROI Number of Mentions

60. Social Media Metrics for ROI Optimal Time for Engagement Best Time for Engagement with Followers

61. Social Media Metrics for ROI Geo Location of Followers

62. Social Media Metrics for ROI CTR

63. Intelligent Stream Mining and Strategic Response Solutions @WingDude | [email_address]