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7 Commandments of Facebook for Business

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Over 30 million Business pages exist on Facebook, so how do you stand out? In this webinar, take a deep dive into 7 integral aspects of your professional Facebook strategy with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.

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7 Commandments of Facebook for Business

  1. 1. The 7 Commandments of Facebook for Business @DaveKerpen | #LikeableWebinar Dave Kerpen CEO, Likeable Local @DaveKerpen
  2. 2. turning fans into public advocates. A Story Of Facebook @DaveKerpen | #LikeableWebinar
  3. 3. Facebook = The New Word of Mouth @DaveKerpen | #LikeableWebinar
  4. 4. Facebook Ads=Word Of Mouth at Scale Social Ads have BUILT IN endorsements from friends. @DaveKerpen | #LikeableWebinar
  5. 5. A Few Of My Favorite Facebook Stats… Source: Zephoria Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. 91% of Millenials use FacebookHighest Facebook traffic occurs mid-week between 1 to 3 pm. Over 30 Million Facebook Business pages exist 1.49 billion monthly active users! @DaveKerpen | #LikeableWebinar
  6. 6. The 7 Commandments of Facebook For Business 1. Optimize Your Business Page 2. Post Smarter 3. Discover Reviews 4. Create Groups 5. Use Events 6. Be Responsive 7. Advertise (Better) @DaveKerpen | #LikeableWebinar
  7. 7. 1. Optimize Your Business Page •Add CTAs •Schedule Posts •Utilize Insights @DaveKerpen | #LikeableWebinar
  8. 8. Add CTA’s to Your Page Facebook has introduced CTAs that can lead your fans to alternative pages through your Facebook Business Page! Add CTA’s of your choice including: • Book Now • Contact Us • Use App • Play Game • Shop Now • Sign Up • Watch Video @DaveKerpen | #LikeableWebinar
  9. 9. Schedule Your Posts Time=Money Do you struggle finding the time to post to your page? Facebook can help with their scheduling tool. 3. @DaveKerpen | #LikeableWebinar
  10. 10. Or … Use Other Helpful Tools! @DaveKerpen | #LikeableWebinar
  11. 11. Utilize Insights Use your insights to analyze your posts, likes, and engagement. Learn & improve from what’s working and what’s not. @DaveKerpen | #LikeableWebinar
  12. 12. Analyze Your Audience • Discover who is interacting with your page and your posts. • Find trends. • Make a plan to further target those people. @DaveKerpen | #LikeableWebinar
  13. 13. 2. Post Smarter. • Tips to Stay Engaging: – Keep It Visual – Keep it Simple – Be Inquisitive! Facebook pages with engaging content increase credibility & keep your followers coming back for more. @DaveKerpen | #LikeableWebinar
  14. 14. Keep It Visual. Photo posts account for 93% of the most engaging posts on Facebook. Source: Buffer Photos perform best!
  15. 15. Keep It Simple. → Shorter posts get the most interaction. You can even get up to 66% more engagement if you cut it down to less than 80 characters. @DaveKerpen | #LikeableWebinar
  16. 16. Engage through: educating, entertaining, & inspiring (+ occasionally promoting) Create A Content Balance. @DaveKerpen | #LikeableWebinar
  17. 17. Be Inquisitive. Did you know... QUESTIONS GET 100% MORE COMMENTS? @DaveKerpen | #LikeableWebinar
  18. 18. Use Tools To Help You Share Stories. @DaveKerpen | #LikeableWebinar
  19. 19. 3. Discover Reviews • Use Facebook generate leads & referrals. • Allow your customers to leave reviews on your business page to add credibility and authenticity to your business. @DaveKerpen | #LikeableWebinar
  20. 20. Positive Reviews & Testimonials 92% of consumers around the world say they trust earned media (like testimonials) above all other forms of advertising. (Nielsen) @DaveKerpen | #LikeableWebinar
  21. 21. How to Generate Reviews 1. Click About below your Page's cover photo. 2. Click Page Info in the left column. 3. Click to edit the Address section, add your address & check the box that says “show map, check-ins, and star ratings.” @DaveKerpen | #LikeableWebinar
  22. 22. 4. Create Groups. • Join groups to hear what thought leaders in your industry are saying. • Create groups for your customers so you can easily keep in touch, they can talk amongst themselves and you can share information with them. @DaveKerpen | #LikeableWebinar
  23. 23. Great for internal purposes, too! You can use groups as a way to share information & interact with the people you work with. @DaveKerpen | #LikeableWebinar
  24. 24. 5. Create Events. • Is your company hosting an event? • Invite customers, prospects & followers of your page. • Use your business & personal pages to promote your event. @DaveKerpen | #LikeableWebinar
  25. 25. Likeable’s Christmas in July Event Page! Event promotion: @DaveKerpen | #LikeableWebinar
  26. 26. Facebook NEW Event Updates: •Using templates for creative invites and invitations •You can now subscribe to event calendars •Public and private events have different settings @DaveKerpen | #LikeableWebinar
  27. 27. 6. Respond. To Everyone “Life is 10% what happens to you and 90% how you react to it.” -Charles Swindoll @DaveKerpen | #LikeableWebinar
  28. 28. Responsiveness is No Longer Optional. @DaveKerpen | #LikeableWebinar
  29. 29. LAST: Listen, Apologize, Solve, Thank. @DaveKerpen | #LikeableWebinar
  30. 30. The 4 Most Important Words in Social Media “I’m Sorry & Thank You.” @DaveKerpen | #LikeableWebinar
  31. 31. Use Your Unique Brand Voice. @DaveKerpen | #LikeableWebinar
  32. 32. Respond to Positive Comments Too. In Your Own Unique Voice. @DaveKerpen | #LikeableWebinar
  33. 33. 7. Advertise (Better) “Facebook Reachageddon” means businesses now have to pay to play to get their content seen Facebook Reachageddon = The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically @DaveKerpen | #LikeableWebinar
  34. 34. It started with big brands, but now it’s happening to SMBs Only a small portion of their following reached organically! @DaveKerpen | #LikeableWebinar
  35. 35. oSmart Hypertargeting oLookalike & Custom Audiences oWebsite Traffic Retargeting oCustomization based on Device Facebook Ads: Quick Wins That Work @DaveKerpen | #LikeableWebinar
  36. 36. Hypertargeting: Reach Exactly Who You Want To @DaveKerpen | #LikeableWebinar
  37. 37. Custom & Lookalike Audiences  Get more business and referrals from current customers  Attract people similar to your current customers  Get already-interested prospects closer to buying  Retarget “cold-feet” visitors @DaveKerpen | #LikeableWebinar
  38. 38. Customize Ads For Mobile Too ! Mobile Newsfeed Desktop Newsfeed @DaveKerpen | #LikeableWebinar
  39. 39. About Likeable Hub • Use thousands of content ideas at your fingertips and preplan your posts for the most effective times • Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn Content Creation & Scheduling @DaveKerpen | #LikeableWebinar
  40. 40. TurboPost ™ Technology @DaveKerpen | #LikeableWebinar
  41. 41. Likeable Hub Site @DaveKerpen | #LikeableWebinar
  42. 42. WANT TO LEARN MORE? VISIT: PARTNERS: SAVE: special promotion - Save $200 for attending this webinar for the next 30 days. DIVE IN: go to and get a free trial of our VIP Plan. @DaveKerpen | #LikeableWebinar
  43. 43. GRAND PRIZE! CONTACT Dave Kerpen EMAIL TWITTER @DaveKerpen PHONE 212-359-4347 QUESTIONS? Don’t forget to visit to claim your savings!! @DaveKerpen | #LikeableWebinar