A webinar hosted by NYTimes Best Seller and Likeable Local CEO Dave Kerpen

1. Dave Kerpen
CEO, Likeable Local
@DaveKerpen
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2. Your Host!
30% of SMBs use LinkedIn
regularly—making it the most frequented
platform.
Sources: Inc, LinkedIn, Marketing Land
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3. A Tale of Twitter...
In Las Vegas
About the Aria And the Rio
And how a little
empathy goes
a long way!
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4. 7 Proven Strategies to Maximize Twitter and
Instagram for Your Business
1. LISTEN Strategically and RESPOND
2. REPEAT Great Content (Twitter)
3. #HASHTAG Wisely
4. ADVERTISE Smarter
5. Ask Users to “TAG A FRIEND” (Instagram)
6. Utilize VIDEOS / STORIES
7. CROSS PROMOTE Social Pages

5. 1. Listen Strategically and Respond
– What’s important to your business?
– What’s important to your customers?
– Who’s important to your customers?
• Find the right keywords and hashtags to tap into the
Twitter & Instagram conversation!
• Listen to influencers, they’re the people who your
customers are also listening to.
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6. Why Listen?
• Makes people feel heard
• Helps companies gain a better
understanding of their customers
• Uncovers new opportunities
• Contributes to future product
planning by discovering
customers’ likes and dislikes and
wants and needs
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7. How to Respond
• Customer service is no longer
just phone lines.
• Twitter & Instagram are now
where people turn to express
their opinions.
• PUBLIC! Everything is out
there for the world to see.
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8. Respond to everyone
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9. • 71% of customer complaints on Twitter go unanswered
• YET, 83% of people appreciate being answered by a
company when they receive a response
• HOWEVER, 63% would not like it or hate it if the company
contacted them about something other than their complaint
tweet
• SO, when on Twitter, respond to customers with a timely
and pertinent response
Respond to everyone
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10. 2. Repeat Great Content (Twitter)
• The average shelf life of a tweet is
20 minutes
• How do you maximize your Twitter
exposure?
• REPEAT TWEETS!
• “Repeating a tweet gets you 86%
as much performance as the initial
tweet!”
• Twitter Reverb helps with
repeating
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11. 3. #Hashtag wisely
• Hashtags are the Twitter &
Instagram equivalent to
keywords
• Just like keywords are
important to helping your
blog’s visibility, hashtags
are important to helping
your Twitter & Instagram’s
visibility
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12. 1) Choose a hashtag
beforehand for your
initiatives
2) Make it simple
3) Make it easy to use
4) Make it FUN (and
informative)!
#Hashtagging Tips
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13. 4. Advertise smarter on Twitter
The Keys to Twitter
Ads and Promoted
Tweets
• Set an objective
• Find your target
audience
• Be creative, make
an impression!
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14. Objective Setting
• What do you want to do with your ad campaign?
More followers?
More clickthroughs?
More engagement?
More app installs?
More leads?
• It is important to know what you want to do and set goals.
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15. Target Audience
• Who do you want to see your ads?
• Twitter provides dozens of different options to
narrow your criteria to find YOUR perfect audience.
• OR you can also upload a list of contacts and create
a lookalike audience based on people you know are
receptive to your ads.
• A targeted audience is a way to more efficiently market.
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16. Target Audience
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17. Be creative. Be unique. Stand out!
• Visual content is consumed most directly on social media,
so having clear imaging is imperative.
Ad Copy Rules of Thumb:
1. Be Clear and Concise
2. Keep Your Objective in Mind
3. Always Be Helping
• Don’t forget to optimize your visuals for mobile too!
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18. Instagram Advertising
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• Uses all the same tools and perimeters as Facebook ads
• Same types of Ads: Awareness, Consideration,
Conversion
• Just add your Instagram account to your Facebook
Business Page

19. Instagram Advertising
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• Same demographic options are used as well
• Target area, age, gender, and specific details: such as ‘in a
relationship’.

20. 5. Ask Users to “tag a Friend” (Instagram)
• Ask your followers to tag a
friend for an event you are
promoting or any contest
you are running
• A referral is the best way
you can support your
favorite small business
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21. 6. Utilize Videos / Stories / Live
• Videos grab viewers attention and increase
engagement
• They can alert customers to any campaigns you
are currently running
• They can show potential customers a view into
your business
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22. Videos / Stories / Live
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23. 7. Cross Promote Social Pages
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• Make sure your existing
fans know you’re on Twitter
& Instagram
• Instagram makes it simple
to share your images to
Facebook, Twitter, Tumbler
etc….

24. 7. Cross Promote Social Pages
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• A study of over 1 billion Facebook posts from 3 million brand
pages found that images posted to Facebook via Instagram
receive more engagement than natively published images
Source:buzzsumo.com

25. Let’s Review!
1. LISTEN Strategically and RESPOND
2. REPEAT Great Content (Twitter)
3. #HASHTAG Wisely
4. ADVERTISE Smarter
5. Ask Users to “TAG A FRIEND” (Instagram)
6. Utilize VIDEOS / STORIES
7. CROSS PROMOTE Social Pages

26. #likeablewebinar
Want to Learn More about Likeable Local?
1. SET UP a time to learn more!
2. SAVE BIG $$ on packages before Presidents Day!
(2/17)
-Set Up a free demo LikeableDemo.com
-OR CALL 212.359.4347
See How Likeable Hub can help you be more successful by
automating social media

27. Thank You/
Grand Prize!
CONTACT
Dave Kerpen
EMAIL
Dave@likeable.com
TWITTER
@davekerpen
PHONE
212-359-4355
Questions?
#likeablewebinar