This document outlines 7 ways for businesses to grow during the holiday season using social media. It discusses asking for engagement on social platforms to leverage word-of-mouth referrals. It also recommends listening to and responding to customers, advertising on social media, creating compelling offers, using video and live video, partnering with influencers, and automating social media activities using tools. The goal is to connect with customers and prospects where they are online during the busy holiday period and drive new leads and sales.

1. #JANY
@DaveKerpen
CEO
Likeable Local
7 Ways To Grow Your Business
During the Holiday Season
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2. Social Media Health Check....
● Do I have regular interactions with
happy customers and prospects
online?
● Is my participation and reputation on
social media well received?
● Am I posting original content to my
business pages at least once per
week and getting regular likes, shares,
and comments?
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3. 1. Ask for Engagement to Capitalize on Social WOM
2. Listen and Respond. To Everyone.
3. Advertise on Social.
4. Create Compelling Offers
5. Use Video and Live Video
6. Take Advantage of Influencers to Drive New Business
7. Make Tools & Automation Your Best Friend
7 Tips To Help
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4. 1. Ask For Engagement to Capitalize on Social WOM
-Ask people to SHARE, LIKE, COMMENT, and TAG FRIENDS
-77% of consumers are more likely to buy from a business recommended by family or friends!
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5. Ask For Referrals, Too!
A referral is the BEST gift a
customer can give to you
this holiday season!
→ If you really are a likeable
business, they’ll be happy to
tell a friend.
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6. Social Media =The New Word Of Mouth
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7. 2. Listen and Respond. To Everyone.
“Life is 10% what happens to you and
90% how you react to it.”
-Charles Swindoll
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8. Don’t miss sales opportunities!

9. But what happens if you get a negative
comment?
• Delete it?
NO! Deleting tells your customer “I don’t care.”
• Ignore it?
NO! No response is a response.
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10. LAST: Listen Apologize,
Solve, & Thank
1. Respond Publically
2. Resolve Privately
....ASAP!
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11. Respond with Surprise and Delight this Holiday Season!
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12. Surprise and Delight this Holiday Season!
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13. 3. Advertise on Social
→ Make sure your updates are actually seen by your
audience.
Use Facebook, Instagram, and Pinterest Ads!

14. Why Advertise on Social?
Facebook Reachageddon
The End of Organic Reach.
If you aren’t paying to boost your posts,
only 1-2% of your fans will see your posts organically
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15. Create Smart Audiences
Reach the people who matter most to your business.
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16. 4. Create Compelling Offers
Offer Pages drive social and
mobile traffic to your company’s
websites
→ Enables you to bring in new
leads

17. Why Compelling Offers?
•Beautiful, customizable
websites (landing pages)
•Design your own website using
text, images, and video
•Drive new and repeat
customers with an offer they
can’t refuse
•Leverage excitement of holiday
season and convenience of
online redemption
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18. 5. Use Video and Live Video
Videos grab
viewers attention
and increase
engagement
• Videos can alert customers to any Holiday campaigns you are running
• Use heartfelt message from your team to increase customer loyalty
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19. Why Live Video?
Connect and interact with potential
customers in real time.
Breaking down barriers and creating a
connection with your audience
Showing the authenticity of your brand
Sharing a glimpse into your business

20. 6. Take Advantage of Influencers to Drive New
Business
•LinkedIn Influencers = thought
leaders
•Listen, interact and connect
with them!
•Follow Influencers of your
choice
•Comment on their posts
•Share their published content
•Message them and ask for a
connection!
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21. How to Connect with Influencers
Follow the influencer to
receive updates from them
When you feel close enough to your
influencer, connect with them!
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22. Influencers on Pulse
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23. 7. Make Tools & Automation Your Best Friend
Successful social media takes care
and regular attention, which takes
time!
→ 60% of social media users are on mobile. Interact with
them on-the-go, where they are, using mobile apps!
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24. Tools To Automate and Ease
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25. About Likeable Hub
• Use thousands of content ideas at your fingertips and pre-plan your posts for the
most effective times
• Automatically scheduled industry-specific content for Facebook, Twitter, LinkedIn,
and Instagram
Content Creation & Scheduling
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26. TurboPost™ Technology
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27. Offer Pages….
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28. 7 Ways to Use Social Media this Holiday Season
1. Ask for Engagement to Capitalize on Social WOM
2. Listen and Respond. To Everyone.
3. Advertise on Social.
4. Create Compelling Offers
5. Use Video and Live Video
6. Take Advantage of Influencers to Drive New Business
7. Make Tools & Automation Your Best Friend
#7waysholidaywebinar

29. WANT TO LEARN MORE?
See how you can Likeable Hub can help you be more successful
by automating social media
1. SET UP a time to learn more!
2. SAVE BIG $$ on packages before Thanksgiving!
(11/23)
-SET UP a free demo at LikeableDemo.com
-OR CALL 212.359.4347
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30. Questions | Grand Prize!
Redeem your Likeable offer at
LikeableDemo.com or call 212-359-4347!
Get a free copy of The Art of People
with purchase of subscription to
Likeable Local by 11/23!
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