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Social Media Marketing Boot Camp
1.
How to Establish
a Brand Personality Through Social Media @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook
2.
Humanize Your Brand
3.
Find Your Voice
4.
Always Be Listening
Constantly listen to, and learn from, your online audience.
5.
Always Be Listening
6.
Be Responsive
Respond to everyone. Both positive AND negative comments.
7.
Be Transparent
Be honest. Be human. Humans make mistakes.
8.
Deliver Engaging Content
Create a dialogue. Give users a reason to interact with your brand.
9.
Utilize Multimedia
Extend your brand’s personality via multimedia.
10.
Share & Inspire
Stories Every brand has a story to tell.
11.
Share & Inspire
Stories So does every customer.
12.
Provide Value
Make sure your content adds value for your fans and followers.
13.
Surprise & Delight Stand
out and be personal by going above and beyond to show how much you appreciate your customers.
14.
Thank You!
@DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com 212-660-2458
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