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Why A #Likeable
Business Is The Best
  Word of Mouth
          October 31, 2012
     @sernovitz + @davekerpen
     Slideshare.net/DaveKerpen
         Bit.ly/LikeableWOM
•   CEO of Likeable Media

•   Author of Likeable Social Media
    & Likeable Business

•   Has been featured on ABC
    World News Tonight, BBC, and
    the New York Times



                 #LikeableBusiness
•   CEO of SocialMedia.org

•   Author of Word of Mouth Marketing

•   Taught at Northwestern University
    and the Wharton School of
    Business




                   #LikeableBusiness
#LikeableBusiness
Responsiveness
 “Life is 10 percent what happens to you and 90
                     percent how you react to it.”
                            - Charles R. Swindoll




                                #LikeableBusiness
#LikeableBusiness
Take listening
one step further.



                    #LikeableBusiness
Surprise & Delight
  “A true leader always keeps an element of surprise
  up his sleeve, which others cannot grasp but which
             keeps his public excited and breathless.”
                                   - Charles de Gaulle


                                    #LikeableBusiness
Every mistake is an
opportunity.



                 #LikeableBusiness
#LikeableBusiness
Gratefulness.
“I would maintain that thanks are the highest
        form of thought, and that gratitude is
             happiness doubled by wonder.”
                       - Gilbert K. Chesterton


                            #LikeableBusiness
#LikeableBusiness
You get what you
give.



                   #LikeableBusiness
“How dare you settle for
less when the world has
made it so easy for you
to be remarkable?”
Seth Godin

                   #LikeableBusiness
Purchase your copy of Likeable
       Business today!


           Buy in bulk and receive
              special bonuses!
           Visit likeablebook.com or contact Theresa
                     at theresa@likeable.com.




                                  #LikeableBusiness
Be one of the first 100 to buy a copy of Likeable Business and
   receive the Word of Mouth Marketing Comic Book free!




                                               #LikeableBusiness
Feedback?
Grand Prize!
     @DaveKerpen
     @LikeableBook
   dave@likeable.com




                       #LikeableBusiness

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  • 1. Why A #Likeable Business Is The Best Word of Mouth October 31, 2012 @sernovitz + @davekerpen Slideshare.net/DaveKerpen Bit.ly/LikeableWOM
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