1. #JustBecause#Cclv2013
Why It Pays To
Be Likeable
@DaveKerpen, CEO, @LikeableLocal
September 2013
Author of 2 @LikeableBook’s
dave@likeable.com
SlideShare.com/DaveKerpen
7 Simple Social Media Concepts To Drive Results

2. #JustBecause#Cclv2013
Let’s Get Tweeting!
Use #Cclv2013!

3. #JustBecause#Cclv2013
Social Media Realities.
Social Media cannot make up for a bad
product or service.
Social Media is not free.
Social Media will not bring you
instant results.

4. #JustBecause#Cclv2013
11 Simple
Social
Concepts to
Build a
Likeable
Business

5. #JustBecause#Cclv2013
7 Simple Social Media
Concepts to Drive Results
Listen.
Tell. Don’t Sell.
Advertise. (Better).
Provide Value.
Be Grateful.
Surprise and Delight.
Respond.

6. #JustBecause#Cclv2013
Listen First and Never Stop Listening.
“When people talk, listen completely.
Most people never listen.”
- Ernest Hemingway

7. #JustBecause#Cclv2013
Listen to Your Prospects.

8. #JustBecause#Cclv2013
Your Customers are Asking For You.

9. #JustBecause#Cclv2013
Respond.
“Life is ten percent what happens to you and
ninety percent how you respond to it.”
- Charles Swindoll
To Everyone.

10. #JustBecause#Cclv2013
Responsiveness is No Longer Optional.

11. #JustBecause#Cclv2013
L.A.S.T.
Listen. Apologize. Solve. Thank.

12. #JustBecause#Cclv2013
The 4 Most Important
Words in Social Media:
I’m Sorry & Thank You

13. #JustBecause#Cclv2013

14. #JustBecause#Cclv2013
Use Your Unique Brand Voice.

15. #JustBecause#Cclv2013
Show Your Personality.

16. #JustBecause#Cclv2013
Respond to Positive Comments Too.

17. #JustBecause#Cclv2013
“Storytelling is the most powerful way to put
ideas into the world today.”
- Robert McAfee Brown
Tell, Don’t Sell.

18. #JustBecause#Cclv2013
My
Story.

19. #JustBecause#Cclv2013
Every Brand Has
Many Stories to Tell.
Your humble beginnings
Employee challenges
Community & charity partnerships
Inside the lives of leadership
Customer stories: weddings, engagements, births

20. #JustBecause#Cclv2013
Use Social & Online Tools
to Tell Your Story.
Website
Online Video
Webinars
eBooks & Whitepapers
Tweets
Pictures
Social Networks
“For sale: Baby shoes. Never worn.”
- Ernest Hemingway

21. #JustBecause#Cclv2013
Inspire Your Customers to Tell Your Story.

22. #JustBecause#Cclv2013
“Many a small thing has been made large by
the right kind of advertising.”
- Mark Twain
Advertise. (Better).

23. #JustBecause#Cclv2013
Use Hypertargeting
& Nanotargeting on
Facebook &
LinkedIn.

24. #JustBecause#Cclv2013
92% of People Trust Their
Friends’ Recommendations.

25. #JustBecause#Cclv2013
“Strive not to be a man of success, but rather to
be a man of value
- Albert Einstein
Give Away Value.

26. #JustBecause#Cclv2013
10% Off =
Marketing
50% Off =
Value
100% Off =
Loyal customers for life

27. #JustBecause#Cclv2013
Provide B2B Value Through Facebook,
Webinars, Articles, & eBooks.

28. #JustBecause#Cclv2013
A true leader always keeps an element of
surprise up his sleeve, which others cannot
grasp but which keeps his public excited and
breathless.
-Charles de Gaulle
Surprise and Delight.

29. #JustBecause#Cclv2013
Why Free Is Like Magic.

30. #JustBecause#Cclv2013
Give Your Customers a
#JustBecause Moment

31. #JustBecause#Cclv2013
“I would maintain that thanks are the highest
form of thought, and that gratitude is happiness
doubled by wonder.
- GK Chesterton
Be Grateful.

32. #JustBecause#Cclv2013
The Value of “Thank You.”

33. #JustBecause#Cclv2013
Donors Choose, R.O.I. of Gratitude.
Those who received
handwritten thank you
notes were 38% more
likely to donate again!
The Original Social Media.

34. #JustBecause#Cclv2013
Listen first and never stop listening.
Share and inspire
stories.Advertise better.
Give away value.
Be grateful.
Respond to everyone.
Surprise and
delight.

35. #JustBecause#Cclv2013
Likeable Florists
Exclusive Access
Call today and use promo
code #JustBecause and get
50% off your startup fee!
212-359-4355

36. #JustBecause#Cclv2013
Thank You!
Feedback/Grand Prize
“How dare you settle for less when the world
has made it so easy for you to be remarkable?”
- Seth Godin
@DaveKerpen
Davelinkedin.com
dave@likeable.com