The slides from my workshop at GWC15. I will put up hi res version of the sheets soon!

1. Gamification Design
Thinking
Andrzej Marczewski

2. Design Thinking

4. Innovation Thinking

5. User Types

8. Choose a Challenge
1. Company A has an issue with recruitment. They are
putting candidates forward for roles they are not suited
for. They wish to gamify the C.V. screening process.
2. Company B wants to improve their online training.
They have a system in place at the moment, but it has
very low engagement and completion rates
3. http://l.gamified.uk/gCardsMobile
Ask me questions during the first phase!

9. Thank
You!
Gamified.uk
@daverage