HSS Golf Tournament

1. MBU Health and Sport Sciences
Golf Tournament
Benefiting: HSS Club and Cardinals
Care
By Brett Schneider

2. Table of Contents
 Purpose
 Analyze the Product
 Market Climate
 Sponsors
 Target Customers
 Pricing
 SWOT Analysis

3. Identifying the Purpose
 To make a difference in the lives of others and enjoy a
great day of golf.
 The tournament supports the Health and Sport Science
division at Missouri Baptist University and The Albert
Pujols Family Foundation.
 All proceeds of the tournament benefit people with
disabilities and life threatening illnesses, children with
down syndrome, families impoverished conditions in
the Dominican Republic, and professional development
of students enrolled in HSS at Missouri Baptist
University.

4. Analyze the Product
 The Health and Sport Sciences Golf
Tournament will be played at Gateway
National Golf Club, on April 14, 2012.
 The Tournament has a shotgun start at
12:30pm.
 Long drive contests, closest to the pin, and
live auctions.

5. Market Climate
 Golf is a melting pot, in the way that any person
who wants to play can.
 This tournament appeals to any group of people
that would like to be part of a very purposeful
cause.
 This tournament can have a wide variety of
players, from business men or women, to groups
of friends looking for a competitive event.

6. Sponsors

7. Target Customers
 Golf is played by almost all types of people, this makes
it easier to advertise.
 Word of mouth alone could sell all the spots in the
tournament. This is from all the great sponsors, and the
great people putting on the tournament.
 Any golfer in St. Louis, would be lucky to be part of
this special event.
 Friends and family most likely would be asked if they
would like to enter a team first, then down the chain of
people.

8. Pricing
 $80 per person
 $290 per team
 $100 hole sponsors
 Entry fee includes green fees, golf carts,
driving range, lunch, and awards celebration.

9. SWOT Analysis
Strengths Weaknesses
Great sponsors Not enough room to let everyone in
Great cause Weather could cause issues
A great environment for a great day
Good event to get your name out there
Opportunities Threats
Meet new people Weather
Make friendships, and partnerships Everything might not be prepared
Meet future boss, or a partner to Something could go wrong with food
enter business service
The opportunity to have fun Teams not showing up
Thank you