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IBM Institute for Business Value




                                   Value Integrator is a journey,
                                   not a destination


                                   February 2011




                                                          © 2011 IBM Corporation
Setting the context


The Global CFO Study 2010 is the largest known CFO-level study of
its kind with over 1,900 participants

                                                      CFO Study 2010 Firmographics
               Geography                                   Enterprise Size (US$)                                     Sector
                                                                          >$20B,
                                                                                                                 Others, 1%
    Asia Pacific,                  Americas,                               14%        <=$500MM,                          Communications,
                                                                >$10B to                               Public, 13%
        27%                          31%                        $20B, 7%                 25%                                 13%

                                                               >$5B to                                Industrial,                    Distribution,
                                                              $10B, 11%                                  25%                             28%
                                                                                        $501MM to
                                                                                         $1B, 15%
                      EMEA,                                                 >$1B to                        Financial Services, 20%
                       42%                                                 $5B, 28%
                                             Title                                             Scope of Role
                                                                                                  BU / Program
                       SVP /              Others, 8%                                               Area, 5%
                     Controller /
                     Treasurer,                                                            Country,
                        14%                                                                 27%
                                                              CFO / Deputy                                          Enterprise /
                                                              CFO / Director,                                       Global, 57%
                                                                  78%                       Region,
                                                                                             11%
N = 1,910
Source: IBM Institute for Business Value, The Global CFO Study 2010
Geography = Country of Company Headquarters

2                                                                                                                            © 2011 IBM Corporation
Setting the context


What’s important to CFOs? Everything, yet Finance effectiveness
lags

                                         CFO Agenda: Importance vs. Effectiveness




                                                                          1

                                                                              2
                                                                      3


                              # Importance Rank


Source: IBM Institute for Business Value, The Global CFO Study 2010

3                                                                                   © 2011 IBM Corporation
Setting the context


The IBM 2010 CFO Study showed that Value Integrators excel at
two capabilities, leading to outperformance

                                            Finance Efficiency and Business Insight

             Corporate                   High
           philosophy of                                                                 23%
            information
             standards

             Standard
                                                            32%
             Chart of
             Accounts
                           Finance
            Standard       Efficiency
               data
            definitions


                                                                                     12%
            Standard
            processes
                                                            33%

                                          Low
                                                   Low                                   High
                                                                      Business
                                                                       Insight
                                                     Operational
                                                                         Finance      Common
                                                    planning and
                                                                          talent      planning
                                                     forecasting
                                                                       development    platform
                                                      capability

Source: IBM Institute for Business Value, The Global CFO Study 2010

4                                                                                                © 2011 IBM Corporation
Setting the context


Value Integrators experience a compound benefit from better
execution across the board, for which they are rewarded

                                                  Benefits of being a Value Integrator

      More Effective Against the CFO Agenda                                Financial Outperformance




Source: IBM Institute for Business Value, The Global CFO Study 2010

5                                                                                                © 2011 IBM Corporation
Setting the context


Value Integrators continue to outperform through 2009 and appear
to be better positioned coming out of the recession

                                                   Updated Financial Outperformance

                           5 Years through 2009                                                                       1 Year: 2008 to 2009

                       105%                         36%                         15%
                       better                       better                      better                                12 x
                                       12.0%                                                                          better

                                                                    10.3%                                 32.2%

                                                8.8%                        9.0%

           7.7%



                                                                                                                                                                          20%
                    3.8%                                                                                                                                                  better


                                                                                                                                                            7.2%
                                                                                                                                                                     6.0%
                                                                                                                                         15 x
                                                                                                                  2.5%                   better


            EBITDA                      Revenue                        ROIC                                                          -0.3%
      5-year CAGR, 2005-2009       5-year CAGR, 2005-2009     5-year average, 2005-2009                                                      -4.1%

                                                                                                            EBITDA                     Revenue                 ROIC
                                                                                                      1-year change, 2008-2009   1-year change, 2008-2009          2009


                                                             Value Integrators                                All other enterprises

Source: IBM Institute for Business Value, The Global CFO Study 2010 / Journey to a Value Integrator

6                                                                                                                                                           © 2011 IBM Corporation
Setting the context


  Value Integrators have more success managing past change
  efforts and feel more prepared to deal with future change

                                                    Ability to Manage Finance Change

                Past Finance Change Success                                                                   Future Finance Change Needed

                                                                                                                                                  33% less likely to
                                                                                                                                                    require major
                                                                                                                                                 change in the future
   Value                                                                                          Value
Integrators                                                                      79%                                                                           45%
                                                                                               Integrators


 All Other                                                  54%                                 All Other                                                                     60%
Enterprises                                                                                    Enterprises

                                                                  46% better
                                                                 success with
                                                                 past change



  Note: Past Finance Change Success defined as “Significant Success” where other choices were Moderate Success, No/Limited Success; Change Needed defined as “Significant
  Change” where other choices were Moderate Change, No/Limited Change
  Source: IBM Institute for Business Value, The Global CFO Study 2010

  7                                                                                                                                                           © 2011 IBM Corporation
Setting the context


Value Integrators leverage five transformation levers to achieve
higher performance

                                 Finance Becoming a Value Integrator

                                                                              Seek the proper balance of
    Drive financial and non-
                                                                              skills and capabilities for
    financial data commonality                       People                   Finance transactional,
    and integrate information
                                                                              control/risk and decision
    across the enterprise
                                                                              support
                                                    Data & Analytics


                                                                              Use alternative Finance
                                                                              process delivery models to
                                                                              accelerate standards and
                                                Operating Model               improve Finance decision
                                                                              support
                                          Process                Technology



    Drive Finance process                                                     Leverage common Finance
    commonality and use                                                       applications to accelerate
    process ownership to                                                      standards and use proper
    accelerate standards                                                      analytics technology


8                                                                                         © 2011 IBM Corporation
Setting the context


Our hypothesis is that there are common themes about the journey
to a Value Integrator

                                             Study Methodology


                                                                   Questionnaire
                      Approach
                                                      • What was the catalyst and business
         • Leveraged responses from the
           2010 CFO Study responses                     case for change?
         • Conducted approximately ½ day              • What was the starting point and actual
           deep dive session with 15
           participants
                                                        progression?

         • Followed a fully consistent and            • What were the challenges and lessons
           scripted questionnaire
                                                        learned?
         • Conducted follow-up fact-checking
           and confirmation reviews                   • Were the expected benefits achieved?
         • Analyzed findings and developed
           common themes & conclusions                • What are the future plans?



9                                                                                    © 2011 IBM Corporation
Setting the context


The study participants vary by industry, geography and size


                                  Journey to a Value Integrator Participants
                              Enterprise           Headquarters              Industry          FY10 Revenues
           Adani Group                             India            Energy & Utilities        Rs.25,923 Crores

           Air New Zealand                         New Zealand      Travel & Transportation   NZ4,046 MN

           Bank of New Zealand                     New Zealand      Banking                   NZ1,642 MN

           Celanese                                United States    Chemicals & Petroleum     US$5,918 MN

           DC Water                                United States    Public                    US$363.7 MN

           Dublin Airport Authority                Ireland          Travel & Transportation   €547 MN *

           Hays plc                                United Kingdom   Professional Services     £2,691 MN

           Highmark                                United States    Healthcare                US$13.7 BN

           IBM                                     United States    High Tech                 US$99.87 BN

           Isetan Mitsukoshi Holdings              Japan            Retail                    ¥1,291.6 (1 BN ¥) *

           Kao Corporation                         Japan            Consumer Products         ¥1,184 (1 BN ¥) *

           Kuehne + Nagel                          Switzerland      Travel & Transportation   CHF17,406 MN *

           Rhodia Brazil                           Brazil           Chemicals & Petroleum     €4,031 MN *

           Statoil                                 Norway           Energy & Utilities        NOK576.7 BN

           The Williams Companies                  United States    Energy & Utilities        US$8,255 MN *
* FY2009 Revenues

10                                                                                                        © 2011 IBM Corporation
Setting the context


We have summarized the findings into three themes


                       • One of four catalysts drives Finance transformation
Different catalysts,
                     • The case for change balances strategic and operational benefits
common objectives
                       • Broader enterprise benefits trump traditional savings




     A playbook for    • The participants use all levers, but usually not by design
         Finance       • Technology simplification is the most common starting point
     transformation    • The prevalent path is transparency then insight



                       • The best resources top to bottom must be committed
   Success =
                   • Success requires open-mindedness and a relentless execution focus
people and culture
                       • Executive sponsorship and rigorous planning are essential



11                                                                                    © 2011 IBM Corporation
Contents



     Different catalysts, common objectives


     A playbook for Finance transformation


     Success = people and culture




12                                            © 2011 IBM Corporation
Different catalysts, common objectives


While the specific catalysts varied for each, generally they fall into
four categories

                                         Catalysts for Finance Transformation

                                      Growth /
                                                                        Entity
                                       Margin
                                                                      Restructure
                                     Management



                                  Globalization and                    Business model
                                      rightsizing                  innovation through M&A,
                                administrative functions                spin-offs, IPO,
                                                                         restructuring




                                         Crisis /                         New
                                         Survival                      Leadership

                             Economic, industry, internal       Changes in CFO leadership
                            disruption threatening ongoing
13                                                                                           © 2011 IBM Corporation
                               survival of the enterprise
Different catalysts, common objectives


Enterprises have embarked on transformation projects or pursued
excellence as a function of the catalyst that drives them

                          Catalysts for Finance Transformation by Enterprise
      Catalyst             Enterprise                                                           Description
      Growth /          Adani Group                Managing growth through efficient, scalable operations and rapid, reliable information
       Margin           Isetan Mitsukoshi          Growth of the business and need to reduce operational, administrative and other compliance costs
     Management         Kao Corporation            Creation of an efficient and scalable operating environment to support globalization
                        Kuehne + Nagel             Globalization strategy required integration of the operations and financial controls to manage costs and
                                                   maintain margins
                        Statoil                    Re-organization to provide an improved platform for future growth and margin management.

        Crisis /        Air New Zealand            Failure of the Ansett Australia airline acquisition
        Survival        IBM                        Company survival was at risk. Analysts began to call for break-up. New leadership came into the C-Suite.
                                                   The company decided to run the business on facts and to tighten controls
                        Rhodia Brazil              Industry raw materials crisis
                        The Williams Companies     A severe capitalization decline after a drop in the telecommunications market

       Entity           Celanese                   Spin off as an independent, publicly traded German firm, then private and then again became a public
                                                   company—this time, based in the U.S
     Restructure
                        DC Water                   Creation of an independent authority of the District of Columbia providing services to the region
                        Highmark                   Consolidation of two Pennsylvania licensees of the Blue Cross and Blue Shield Association

         New            Bank of New Zealand        New CFO who brought a new perspective and created a vision for a world-class Finance team
      Leadership        Dublin Airport Authority   New CFO was appointed and a new strategy developed including an IPO, expansion of the international
                                                   business and regulation of the domestic airports business
                        Hays plc                   New Group Finance Director was appointed and had significant Finance transformation experience


                                                    How do you build a winning business case for change?
14                                                                                                                                              © 2011 IBM Corporation
Different catalysts, common objectives


  The case for change as expressed by participants includes a
  balanced mix of strategic and operational goals

                                                                 Case for Change
                                                                      Strategic Goals                                                  Operational Goals
Catalyst          Enterprise                Provide      Mitigate      Support                         Improve                                Drive Greater
                                            Greater     Structural    Scalability /  Enhance          Customer      Build Skills /   Reduce    Efficiency /   Improve
                                         Transparency   Complexity   Globalization Controls / Risk   Satisfaction   Competency        Costs   Productivity      Cash

 Growth /     Adani Group
  Margin
Management    Isetan Mitsukoshi

              Kao Corporation

              Kuehne + Nagel

              Statoil

 Crisis /     Air New Zealand
 Survival
              IBM

              Rhodia Brazil

              The Williams Companies

  Entity      Celanese
Restructure
              DC Water

              Highmark

   New        Bank of New Zealand
Leadership
              Dublin Airport Authority

              Hays plc


  15                                                                                                                                           © 2011 IBM Corporation
Different catalysts, common objectives


  The Finance transformation business case has broader enterprise
  benefits, beyond those in a traditional Finance centric business case

                                       Finance Transformation Business Case

                                                   Enterprise Benefits Case

                           Traditional
                        Finance Centric                                       Reduced indirect
                        Business Case                                         procurement sourcing
                                                                              against spend

 Reduced cost of                                                              Improved working capital
 Finance as a %
                                Finance                     Finance           against receivables &
    of revenues                                                               payables balances
                                Benefits                    Benefits
         Finance
standardization &                                                             Enhanced risk, controls,
                                                                              compliance, & business
      automation
                                                                              agility

                                                                              Better strategic investment
                                                                              decisions (e.g., product
                                                                              development lifecycle
                                                                              decision process)


  16                                                                                 © 2011 IBM Corporation
Contents



     Different catalysts, common objectives


     A playbook for Finance transformation


     Success = people and culture




17                                            © 2011 IBM Corporation
A playbook for Finance transformation


Technology simplification is the most common starting point, with
some enterprises coupling technology and process together

                                        Leading Lever – Where did they start?
          Enterprise       Technology    Process   People   Op Model   Data                                  Comments
Dublin Airport Authority                                                      Transformation involved a significant number of steps happening in
                                                                              parallel including Process Consolidation, Common Policy Definition,
                                                                              Integrated System, Data Cleanup / Consolidation, the IT Infrastructure
                                                                              and Communication / Change Management

Bank of New Zealand                                                           World Class Finance Program focused on Leveraging Business
                                                                              Intelligence, Planning, People, Continuous Improvement and Visual
                                                                              Management

The Williams Companies                                                        Focus on shedding non-core businesses through outsourcing,
                                                                              consolidation of systems and common processes

Isetan Mitsukoshi                                                             Need to align systems and centralize and reduce workload

Highmark                                                                      Need for a common ledger to run the business and process
                                                                              commonality due to the combination of two entities

Adani Group                                                                   Implementation of SAP and related processes to support growth,
                                                                              including industry specific solutions for trading, logistics, mining, etc.

Kao Corporation                                                               For the 21st century efforts, 2003 SAP, followed by SSC in 2005

Air New Zealand                                                               Single instance ERP to put information in one place, drive good data
                                                                              and partner with the business; restructured Finance to solid line
                                                                              reporting

Kuehne + Nagel                                                                Focus on globally integrating operations through a new global financial
                                                                              system and globally consistent processes

Hays plc                                                                      Upgrade of front-office systems and back-office systems to support
                                                                              longer-term growth; built team who could drive change

Rhodia Brazil                                                                 Need to drive operational excellence

Celanese                                                                      The new entity had to build a new Finance team from scratch

DC Water                                                                      The new independent authority required a new management team

Statoil                                                                       Corporate initiative to re-organize administrative functions

IBM                                                                           Need to assemble the facts - common data definitions came to be the
                                                                              foundation of a comprehensive information management strategy

18                                                                                                                              © 2011 IBM Corporation
A playbook for Finance transformation


Technology is the fundamental enabler for process and data
commonality, and a scalable operating model

                     Technology as an Enabler for Other Transformation Levers
                                                                       Technology Drives
                                                Data & Analytics
                                                                       Process Commonality                                Operating Model

            Enterprise                                                                          Process

                                      Standard                                                            Foundation for
                                  Chart of Accounts,               Financial      Business Insight          Operating
                                  Data Commonality                 Processes        Processes                Model
     Adani Group
     Air New Zealand
     Bank of New Zealand
     Celanese
     DC Water
     Dublin Airport Authority
     Hays
     Highmark
     IBM
     Isetan Mitsukoshi
     Kao Corporation
     Kuehne & Nagel
     Rhodia Brazil
     Statoil
     Williams Co.
19                                                                                                             © 2011 IBM Corporation
A playbook for Finance transformation


Regardless of the starting point, all participants ultimately ended up
wielding all the enablers to some degree, to achieve their objectives

                                 Finance Transformation Paths and Timeline
                  1990                  1995             2000                         2005                             2010


                                                                  All levers
                                                                  All levers
                                                                       All levers
                                               All levers except operating model (centralized Finance function)
                                                 All levers except operating model (centralized Finance function)
                                                                                    All levers
                                                                                      All levers
                                                                                            All levers
                                                                                                 All levers
                                                                                                 All levers
                                                                                                    All levers
                                                                                                    All levers
                                                                                                       All levers
                                                                                                          All levers
                                                                                                              All levers



20                                                                                                                         © 2011 IBM Corporation
A playbook for Finance transformation


Technology and process transformation have been the first step,
with operating model and data & analytics following                                                                                                                                           Technology
                                                                                                                                                                                              Process
                                                                                                                                                                                              Data & Analytics
                                                                                                                                                                                              Operating Model
                                                 Transformation Paths by Enterprise                                                                                                           People

                             1993     1994      1995        1996      1997     1998       1999       2000      2001     2002     2003      2004     2005       2006       2007      2008      2009     2010

                            ERP development                Custom ERP implementation                     Consolidation and planning             Reporting tools                      Other BI tools
                                                   Common process and control standards             Common planning/analytics processes                                   Improve
                                                                                                                                                   DW, analytical tools                  Rolling forecast
                                                                                                                                                                                          Finance SSC
                                                                                                     People programs, high potential program for leadership

                                                                             Global ERP
                                                                             Global process standardization
                                                                                                             Data standardization, DW, Dashboard                                       Corporate Dashboard
                            Corp services centralization                                                                                           Multi-function SSC
                                                                                                                                                                                        “Ambitions to Action”

                                             Applications reduction                                                                                               Global ERP
                                              Common processes                                                                                         Common processes redesign
                                                    Data standardization, web enablement, decision support                                                                           Planning, pricing, other
                                                                                                 Shared services                  Globalization, regional centers, outsourcing
                                                                                      People shift workforce                                           Competencies, career pathing

                                                                                                                    ERP
                                                                                                         Common processes
                                                                                                                                                       Enterprise-wide common data definitions


                                                             Org structure, talent recruitment                                  Rightsizing, new leadership and talent                                 Improve

                                                                       GL                           Other ERP modules, consolidations, budgeting              Planning                                 Improve
                                                                                            Common Financial processes                                            Common analytics processes           Improve
                                                                                                        Budgeting       Consolidations           DW           Forecast              Improve           Scenario


                                                               Talent investment                                                             Supervisory rotation program, accounting resource pooling

21      Timeframes are approximated, within ½ year                                                                                                                                        © 2011 IBM Corporation
A playbook for Finance transformation


As technology and operating model methodologies have matured,
the transformation timeframes have shortened                                                                                                                       Technology
                                                                                                                                                                   Process
                                                                                                                                                                   Data & Analytics
                                                                                                                                                                   Op Model
                                              Transformation Paths by Enterprise                                                                                   People

                                                          1999      2000       2001      2002      2003       2004      2005      2006       2007     2008        2009      2010

                                                                                               ERP                                                             Planning Improve
                                                                                                                 Common processes                                    Improve
                                                              Planning                   CoAs, Data model                                     Dashboard        DW, Reporting, BI
                                                                                   Shared services                 Add responsibilities, benchmarking                Improve
                                                                                                                                                                       Functional
                                                                                                                                          Talent development
                                                                                                                                                                         model
                                                                                    ERP
                                                                              Common processes
                                                                                                                    DW, analytics
                                                                                                                                                      Shared services
                                                                                           Attract and retain talent for growth            Degree programs

                                                                                                     ERP                                                                  Enhance
                                                                                                 Common processes                                                           Improve
                                                          • Enterprise-wide
                                                                                            CoA, common data definitions                      Forecasting                   Improve
                                                            data warehouse
                                                                                                                                    Shared services   Stabilize       Improve
                                                                                            Restructure                                               Competencies, succession

                                                                                                                ERP in phases by geo
                                                                                                                 Common processes
                                                                                                                                      Reporting, Analytics
                                                                                                                                  Shared services       Redesign         Outsource
                                                                                                           Culture of continuous improvement, people talent development

                                                                                                                                             ERP
                                                                   • GL Consolidation                                                Common processes
                                                                   • SSC for payroll,
                                                                     property, general
                                                                                                  Planning Plan/Forecast
                                                                                                                                         z
                                                                                                                              Operational Analytics          Other Analytics
                                                                     accounting                                               Outsourcing selection & transition
                                                                                                                                           People

22      Timeframes are approximated, within ½ year                                                                                                           © 2011 IBM Corporation
A playbook for Finance transformation


Even among smaller companies or those with different catalysts, the
starting point is technology and process                                                                                                                  Technology
                                                                                                                                                          Process
                                                                                                                                                          Data & Analytics
                                                                                                                                                          Op Model
                                              Transformation Paths by Enterprise                                                                          People

                                                                                      2004      2005     2006      2007             2008                 2009      2010

                                                                                                  ERP & Hyperion           Merger                      Migration to ERP
                                                                                                  Common process         integration                   Process migration
                                                                                     Planning          Planning, analytics and scorecard models
                                                                                                                     SSC planning SSC implementation
                                                                                                           Align behaviors with scorecard
                                                                                                         Rotational program for finance staff

                                                                                                          Global ERP
                                                                                         MIFA, Six Sigma, benchmarking, Mgmt by Process                            Improve
                                                                 • Integrated ERP
                                                                 • Shared Services                                                        Cockpit
                                                                   Center                                                                     Global
                                                                                                                                               SSC
                                                                                     Verticalize Recognition, succession, Finance attributes Improve

                                                                                               Standardize systems, implement ERP      Advanced
                                                                                                                                        analytics
                                                                                                     Process standards, control
                                                                                     Build the     weaknesses, fast close, SOX       “GL Excellence”
                                                                                     Finance
                                                                                               Align Organization   Finance SSC      Decision Support
                                                                                      Team
                                                                                                   Common rptg.         SAP B/W     Common Analytics
                                                                                                                  MBA prgm. L.D. & Emp. Dev programs

                                                                                                                                                      ERP & Ops system




                                                                                                                                    New Leadership
                                                                                                                                                        Finance & Ops
                                                                                                                   Staff
                                                                                                        Planning Projects                             Multi-function SSC
                                                                                                                 & Backfill                          Common Dashboard &
                                                                                                                                                         Reporting
                                                                                                                                                          People

                                                                                                                                                               Hyperion




                                                                                                                   finance (WCF)
                                                                                     •   ERP




                                                                                                                     World class
                                                                                     •   Data warehouse                            Benchmarking                 Kaizen




                                                                                                                        vision
                                                                                     •   Common processes                              COE
                                                                                     •   Take back BI                                 BI                     Planning,
                                                                                         technology SSC                            Platform                visualization
                                                                                                                                                         People

23      Timeframes are approximated, within ½ year                                                                                                    © 2011 IBM Corporation
A playbook for Finance transformation


All participants share a number of leading practices across the five
transformation levers which enable better performance

                                        Common Practices of Value Integrators
                           Workflow-enabled single instance financial
                                                                        Single version of the financial truth
          Technology       system (General Ledger, transactions)



                           Process ownership by super process           World class practices
          Process




       Operating Model
                           Advanced alternative delivery models         Higher focus on analytics and insight



                           Data warehouse coupled with automation
        Data & Analytics
                                                                        Enterprise performance dashboard
                           of data, business rules engine (ETL)

          People




                           Talent and leadership development with
                                                                        High performing organization
                           cross-pollination with the business

24                                                                                                 © 2011 IBM Corporation
A playbook for Finance transformation


Technology enablers mitigate structural complexity, reduces costs,
enables process transformation and improved analytics

                   Technology: Workflow-enabled Single Instance Technology
                          Objectives                                                          Outcomes / Benefits
     •   Institutionalize and sustain transformation                        Strategic                         Operational
     •   Reduce application, integration and data complexity                • Mitigate complexity             • Lower technology
     •   Increase automation                                                • Scalability / variabllize         maintenance costs
     •   Common data and information definitions                               technology costs               • Real time / near real time
           – Single source financial data                                   • Enable world class practices      information updates
           – Single source of operational data                              • Enable a scalable operating     • Increased self service
     •   Process automation through workflow                                   model                          • Automated processes
     •   Improved controls through automation                               • Single version of the truth
     •   Improved performance reporting with data warehouse
         and modern BI tools



                                                         Enterprise Examples
     Air New Zealand                                Hays                                           Kuehne + Nagel
     • Better systems management, governance        • Reduced technology complexity                • Reduced technology complexity with a
       and meeting business requirements            • Single front-office platform (BOND)            common operational and financial platform
                                                    • Single back-office platform (PeopleSoft)       (Custom)
     Celanese
     • Mitigate technology complexity               IBM                                            Statoil
     • Reduced costs                                • 70% reduction in finance applications        • ERP (SAP), data warehouse and enterprise
                                                      (145 to 44)                                    dashboard aligns strategy, metrics and
     Highmark                                       • 91% reduction in finance data centers          behaviors
     • Reduced system maintenance costs               (67 to 6)
     • Faster delivery of financials


25                                                                                                                              © 2011 IBM Corporation
A playbook for Finance transformation


Process transformation drives common, global, standard practices,
establishes accountability, improves controls and drives efficiency

                                   Process: Process Ownership & Excellence
                          Objectives                                                       Outcomes / Benefits
     •   Standardization                                                   Strategic                         Operational
     •   Scalability                                                       • Increased speed, efficiency,    • Up to 80% faster period close
     •   Efficiency                                                           accountability and             • Cost of Finance < 1% of
     •   Accuracy                                                             transparency                     revenue
     •   Accountability                                                    • Improved controls and risk      • Process efficiencies up to
     •   Transparency                                                         management                       50%
     •   World class practices                                             • Scalability / variabilize       • Headcount reductions up to
     •   Cost savings                                                         operating costs                  50%
     •   Operational improvements
     •   People / culture change towards continuous improvement
         philosophy


                                                         Enterprise Examples
     Air New Zealand                                 Dublin Airport Authority                     Rhodia Brazil
     • Cost of Finance <1%                           • Reduced headcount by 46%                   • 30% reduction in Finance FTE
                                                                                                  • 80% improvement in DSO
     Bank of New Zealand                             IBM                                          • World class processes
     • Cost of Finance <1%                           • Reduced finance costs by 43%
                                                     • Reduced finance FTE by 46%                 Isetan Mitsukoshi
     Celanese                                        • Reduced close time 62% from 18 to 7 days   • Faster close cycle
     • 80% reduction in time required to close the                                                • 50% reduction in staff
       books                                                                                      • Improved cash management
     • 48% reduction in audit fees                                                                • Improved vendor leverage



26                                                                                                                             © 2011 IBM Corporation
A playbook for Finance transformation


The operating model institutionalizes and sustains the
transformation, creates service scalability and variabilizes costs

                                Operating Model: Alternative Delivery Models
                          Objectives                                                          Outcomes / Benefits
     •   Scalable                                                            Strategic                            Operational
     •   Globally consistent                                                 • Scale economies                    • Up to 50% reduction in
     •   Optimized                                                           • Variabilized cost structures /       headcount
     •   Right-shored / right-sized                                             Scale (up and down)               • Up to 60% reduction in
     •   Cross-functional / cross silos                                      • Sustained, high levels of            transaction processing costs
     •   Service oriented                                                       customer satisfaction             • Shift resources to COEs
           – Service level agreements                                                                             • Shift resources to lower cost
           – Governance model                                                                                       shores
     •   Improved measurement and monitoring of processes
     •   Implement continuous improvement methods



                                                         Enterprise Examples
     Adani Group                                    Celanese                                          IBM
     • Scaled Finance operations and analytics to   • 20% reduction in total finance costs            • Migrated 42% of resources to regional
       support and enable sustained growth          • 98% reduction in the number of late closing       centers, centers of excellence
                                                      entries and errors                              • Planning Centers of Excellence
     Bank of New Zealand                            • Low-level business planning and analysis
     • Business Intelligence center of excellence     activities to SSC                               Statoil
       for the bank                                                                                   • Enterprise-wide standard processes and
                                                    Hays                                                service delivery through multi-function SSC
     Dublin Airport Authority                       • Multi-function SSC
     • Multi-tower SSC (Finance, HR,                • 50% reduction in headcount                      Williams
       Procurement, Business Services)              • Labor arbitrage via India location              • Outsource to 3rd party with strong
                                                                                                        governance model and reduced G&A costs

27                                                                                                                                  © 2011 IBM Corporation
A playbook for Finance transformation


Analytics depends on a foundation of standard processes and
common data definitions, enabling a single version of the truth

               Data & Analytics: Data Warehouse + Automation of Rules Engine
                            Objectives                                                           Outcomes / Benefits
     •   Actionable analytics          •   Reduce manual                      Strategic                          Operational
     •   Enterprise performance            involvement in data                • Greater focus on action          • Greater speed in production
         dashboard                         sourcing, cleansing,                  versus analysis                   of information
     •   Operational dashboard             correction and                     • Aligned view of Strategy and     • Analytical truth
     •   CFO dashboard                     reconciliation                        Performance                     • Performance headlights
     •   Single version of the             – Automated business               • Outcome based analytics          • Improved operational
         analytical truth                     rules gateway                      focus                             analytics – DSO, cash
     •   Data governance               •   Align activities,                                                       management, controls fraud
     •   Common data definitions           performance, behaviors                                                • Improved performance
     •   Integration of operational,       and strategy                                                            analytics – growth strategies,
         financial and risk metrics                                                                                capital investments, M&A


                                                           Enterprise Examples
     Adani Group                                       Hays                                          Statoil
     • Improved data integration and accuracy          • Dashboard drives vastly improved front-     • Enterprise dashboard rolls up 1,100
                                                         office operations                              "ambition to action" performance goals
     Air New Zealand                                                                                    into Enterprise Strategy
     • Confidence in information                       IBM
     • Single source of the truth                      • Self service of Finance data (CFO Portal)   Williams
     • Increased Speed in decision making              • Decision support 70% of Finance activity    • Highly accurate and predictive cash
                                                                                                       management and forecasting
     Celanese                                          Isetan Mitsukoshi                             • Streamlined budgeting, planning and
     • Improved data transparency for investors        • World class retail store and customer         forecasting
       and for internal business decision-making          analytics


28                                                                                                                                 © 2011 IBM Corporation
A playbook for Finance transformation


People are essential however their effectiveness and behaviors are
dependent upon the controls, processes, data and analytics

                                 People: Talent and Leadership Development
                          Objectives                                                      Outcomes / Benefits
     •   Develop higher order skill sets                                  Strategic                          Operational
     •   Build analytical and business knowledge                          • High performing workforce        • Lower attrition rates /
     •   Develop leadership                                               • Reduced risk                       retention
     •   Attract and retain talent                                        • Behavioral alignment to          • More time spent on analytics
     •   Develop succession plans                                            strategic goals                 • Less time spent on
                                                                                                               transaction processing




                                                       Enterprise Examples
     Bank of New Zealand                           Celanese                                       Rhodia
     • Scorecard for all employees (financial      • MBA leadership recruiting program, with      • Finance resources are oriented by
       performance, customer satisfaction,           two 1 year rotations (finance & business)      process with emphasis on servicing the
       continuous improvement, employee              with 3rd year MBA recruit’s choice             business
       satisfaction (managers))                    • Employee Career Development (Top 100         • Formal program of recognition
     • Top talent is a recent action – Top 9         include CEO review) goals and career         • PPDS (People Plan and Development for
     • Quarterly succession planning is done         development (10% formal, 90% O.T.J.            Succession) conducted annually
       down to a layer below leadership team       • Leadership Development Program               • 20 attributes worldwide for Finance (what
     • Focus on improving people management          includes annual review process, individual     services does Finance provide) and asked
       skills (e.g., forums sponsored by HR)         development planning, leading to career        the business to evaluate Finance on these
     • Just rolled out capability cards which        progression, leadership and succession         attributes to identify gaps
       provides success profiles for key roles       planning

29                                                                                                                             © 2011 IBM Corporation
A playbook for Finance transformation


Each of our participants have driven success across these prevalent
levers

                                             Summary of Enterprises by Lever
                                                                       Alternative Delivery Models
                                                                                                                         Data &
          Enterprise        Technology          Process              Transaction            Decision Support            Analytics                          People
Adani Group                     SAP          Mostly achieved      Enterprise-wide SSC                  --              Enterprise-wide      Learning center / Institute with a degree
                                                                                                                                                           program

Air New Zealand              PeopleSoft       Enterprise-wide     Enterprise-wide SSC                  --              Enterprise-wide               Competencies in SSC

Bank of NZ                      SAP          Partially achieved   Enterprise-wide SSC              BI COE              Enterprise-wide           Top 9 talent; capability cards

Celanese                        SAP          Mostly achieved         Regional SSCs             Some planning &         Enterprise-wide     Cross-pollinate with business; clear career
                                                                                               analysis to SSCs                                               paths

DC Water                       Lawson         Enterprise-wide     Enterprise-wide SSC                  --                  None                   Focus on top tier managers

DAA                            Oracle         Enterprise-wide     Enterprise-wide, multi-     Some budgeting to        Enterprise-wide    Job rotations across Business Units; unique
                                                                       tower SSC                    SSC                                        skills in Finance used by business

Hays plc                     PeopleSoft      Mostly achieved          Regional SSC             Some front-office       Enterprise-wide     Top 50 talent and resulting compensation

Highmark                     PeopleSoft      Mostly achieved      Enterprise-wide SSC                  --              Enterprise-wide      Resource pooling; supervisory rotational
                                                                                                                                                           program

IBM                           SAP (in         Enterprise-wide        Regional SSCs             Planning COEs           Enterprise-wide      Career focus to develop finance staff as
                              process)                                                                                                                 trusted advisors

Isetan Mitsukoshi              Oracle         Enterprise-wide     Enterprise-wide SSC                  --              Enterprise-wide        New hire rotations across business

Kao Corporation            SAP per geo (4)    Enterprise-wide     Enterprise-wide SSC +                --              Enterprise-wide   Cross pollination of Finance and Business unit
                                                                       Outsourcing                                                                   staff as a result of BPO

Kuehne + Nagel             ACON (custom)     Mostly achieved         Regional SSCs                     --              Enterprise-wide           Formal high potential program

Rhodia Brazil                   SAP          Partially achieved       Regional SSC                     --              Enterprise-wide     Business evaluates 20 Finance attributes

Statoil                         SAP           Enterprise-wide     Enterprise-wide, mult-    Control & risk, decision   Enterprise-wide   Enterprise dashboard with 1,100 “ambitions to
                                                                       tower SSC               support in SSC                              action” aligned to individual performance
                                                                                                                                                           objectives

The Williams Companies         Oracle         Enterprise-wide          Outsourcing                     --              Enterprise-wide             New succession planning

30                                                                                                                                                             © 2011 IBM Corporation
A playbook for Finance transformation


The most prevalent transformation path is to move up (build
commonality) and then right (invest in analytics & consultative skills)

                                                  Path to Higher Value

            Advanced                    Data warehouse                 Advanced
           alternative                    coupled with                 alternative     Talent and
        delivery models                     automation              delivery models    leadership
        for transactional               of data, business             for decision    development
             activities                    rules engine                 support


                                           High


           Process
         ownership by
         super process
                                     Finance
                                    Efficiency


      Workflow-enabled
       single instance
         technology                         Low

                                                  Low                      High
                                                        Business Insight

31                                                                                            © 2011 IBM Corporation
A playbook for Finance transformation


   In the future, each of the Value Integrators will continue to drive
   improvements across the five transformation levers

                                                            What’s Next
 Higher

                                Finalize ERP implementation      Update technology     Simplify / standardize technology
               Technology




                                Further simplify / standardize processes    Drive continuous process improvements
               Process
Maturity




             Operating Model
                                Add functions into SSC     Optimize delivery models     Continue to deploy / evolve




             Data & Analytics
                                Improve business intelligence     Enhance planning     Leverage performance dashboards

                People




                                Attract / retain talent   Develop leadership / career paths   Conduct analytics training

  Lower
   32                                                                                                            © 2011 IBM Corporation
Contents



     Different catalysts, common objectives


     A playbook for Finance transformation


     Success = people and culture




33                                            © 2011 IBM Corporation
Success = people and culture


Many found that planning needs to be transparent, holistic and
contextual and implementation requires ownership and speed

                                    Transformation – Lessons Learned

                               Planning                                  Implementation

     Transparency                                         Speed and resolve
       Paint a clear end-state picture so that everyone     Secure effective facilitation and strong
       can internalize it and link changes to future        governance
       benefits                                             Set aggressive deadlines and prioritize forward
                                                            progress
     Clear communication
       Communicate, communicate, communicate
                                                          Ownership and understanding
     Holistic                                              Secure executive level leadership and
      Approach change management holistically              sponsorship
      Think ahead to information management and            Increase executive understanding of what they
      reporting                                            are gaining versus losing (e.g., the size of the
      Incorporate into initial planning and scope          opportunity)
                                                           Drive early wins to garner respect and overcome
     Contextual, workable and timely
                                                           initial skepticism
      Account for pre-existing business conditions
      since there is more than one finance
      transformation path                                 These are typical success factors. Are there
                                                          any that stood out for the Value Integrators?
34                                                                                               © 2011 IBM Corporation
Success = people and culture


The distinguishing success factors are the soft side of people and
culture

                               Distinguishing Success Factors


                               Strong resources at an executive and project level




                               Full time core implementation team containing some of
                               the top talent




                               Execution focus




                               Culture of continuous improvement


35                                                                                  © 2011 IBM Corporation
Success = people and culture


These Value Integrators exemplify strong executive sponsorship and
key project leaders

                        Distinguishing Success Factors: Strong Resources

                               Built the leadership team in Finance (8-12 resources) to drive
                               transformation and put these people in place to run the future organization


                               Brought in first top management and key first level managers to drive the
                               transformation



                               Brought in key hires (e.g., head of SSC)



                               Appointed new Group Finance Director with significant experience, new
                               head of SSC, new CIO and identified 25 top staff who could drive change



                               Leveraged the knowledge and experience of a third party advisor


36                                                                                              © 2011 IBM Corporation
Success = people and culture


These Value Integrators dedicated full-time resources to
transformation

                           Distinguishing Success Factors: Full-time Team

                                 Had little traction with transformation with part-time resources; brought in
                                 full-time resources to drive the workstreams and a full-time program
                                 manager


                                 Put the best people on the most important projects vs. who is available


                                 Recruited in on contract to back-fill existing roles
                                 Found some new stars amongst younger staff and from amongst more
                                 experienced staff found people who thrived in a focused project

                                 Dedicated 25 full-time resources to drive change and back-filled their prior
                                 roles



                                 Dedicated full-time resources to transformation to maximize benefits


37                                                                                                  © 2011 IBM Corporation
Success = people and culture


These Value Integrators have an intense focus on execution


                          Distinguishing Success Factors: Execution Focus


                                 Embraced change


                                 Set stretch but achievable goals to provide a sense of urgency with clear
                                 metrics and progress tracking. Dealt with resources that could not
                                 execute immediately

                                 Built team that could drive change, held ruthless Steering Committee
                                 meetings, and dealt with resources that did not deliver



                                 Accepted change with open-minded viewpoint


                                 Demonstrated a willingness to explore new functionality, technology, and
                                 process improvements with third-party provider to enable better
                                 performance


38                                                                                                © 2011 IBM Corporation
Success = people and culture


These Value Integrators have put in a culture of continuous
improvement

                  Distinguishing Success Factors: Continuous Improvement

                               Six Sigma



                               Kaizen



                               Leading method for evaluating and implementing continuous improvement
                               opportunities



                               Continuous improvement culture



                               Six Sigma – large percent of staff are green/yellow belts



39                                                                                         © 2011 IBM Corporation
Transformation Considerations



     Base the business case on broader enterprise benefits

     Follow the “playbook” suggested by the 15 case studies

     Leverage your best people and dedicate them full-time to transformation

     Drive greater transparency through commonality before improving insight

     Implement sustainable technologies

     Relentlessly execute

     Promote an improvement culture across the enterprise




40                                                                      © 2011 IBM Corporation

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IBM Journey To A Value Integrator

  • 1. IBM Institute for Business Value Value Integrator is a journey, not a destination February 2011 © 2011 IBM Corporation
  • 2. Setting the context The Global CFO Study 2010 is the largest known CFO-level study of its kind with over 1,900 participants CFO Study 2010 Firmographics Geography Enterprise Size (US$) Sector >$20B, Others, 1% Asia Pacific, Americas, 14% <=$500MM, Communications, >$10B to Public, 13% 27% 31% $20B, 7% 25% 13% >$5B to Industrial, Distribution, $10B, 11% 25% 28% $501MM to $1B, 15% EMEA, >$1B to Financial Services, 20% 42% $5B, 28% Title Scope of Role BU / Program SVP / Others, 8% Area, 5% Controller / Treasurer, Country, 14% 27% CFO / Deputy Enterprise / CFO / Director, Global, 57% 78% Region, 11% N = 1,910 Source: IBM Institute for Business Value, The Global CFO Study 2010 Geography = Country of Company Headquarters 2 © 2011 IBM Corporation
  • 3. Setting the context What’s important to CFOs? Everything, yet Finance effectiveness lags CFO Agenda: Importance vs. Effectiveness 1 2 3 # Importance Rank Source: IBM Institute for Business Value, The Global CFO Study 2010 3 © 2011 IBM Corporation
  • 4. Setting the context The IBM 2010 CFO Study showed that Value Integrators excel at two capabilities, leading to outperformance Finance Efficiency and Business Insight Corporate High philosophy of 23% information standards Standard 32% Chart of Accounts Finance Standard Efficiency data definitions 12% Standard processes 33% Low Low High Business Insight Operational Finance Common planning and talent planning forecasting development platform capability Source: IBM Institute for Business Value, The Global CFO Study 2010 4 © 2011 IBM Corporation
  • 5. Setting the context Value Integrators experience a compound benefit from better execution across the board, for which they are rewarded Benefits of being a Value Integrator More Effective Against the CFO Agenda Financial Outperformance Source: IBM Institute for Business Value, The Global CFO Study 2010 5 © 2011 IBM Corporation
  • 6. Setting the context Value Integrators continue to outperform through 2009 and appear to be better positioned coming out of the recession Updated Financial Outperformance 5 Years through 2009 1 Year: 2008 to 2009 105% 36% 15% better better better 12 x 12.0% better 10.3% 32.2% 8.8% 9.0% 7.7% 20% 3.8% better 7.2% 6.0% 15 x 2.5% better EBITDA Revenue ROIC -0.3% 5-year CAGR, 2005-2009 5-year CAGR, 2005-2009 5-year average, 2005-2009 -4.1% EBITDA Revenue ROIC 1-year change, 2008-2009 1-year change, 2008-2009 2009 Value Integrators All other enterprises Source: IBM Institute for Business Value, The Global CFO Study 2010 / Journey to a Value Integrator 6 © 2011 IBM Corporation
  • 7. Setting the context Value Integrators have more success managing past change efforts and feel more prepared to deal with future change Ability to Manage Finance Change Past Finance Change Success Future Finance Change Needed 33% less likely to require major change in the future Value Value Integrators 79% 45% Integrators All Other 54% All Other 60% Enterprises Enterprises 46% better success with past change Note: Past Finance Change Success defined as “Significant Success” where other choices were Moderate Success, No/Limited Success; Change Needed defined as “Significant Change” where other choices were Moderate Change, No/Limited Change Source: IBM Institute for Business Value, The Global CFO Study 2010 7 © 2011 IBM Corporation
  • 8. Setting the context Value Integrators leverage five transformation levers to achieve higher performance Finance Becoming a Value Integrator Seek the proper balance of Drive financial and non- skills and capabilities for financial data commonality People Finance transactional, and integrate information control/risk and decision across the enterprise support Data & Analytics Use alternative Finance process delivery models to accelerate standards and Operating Model improve Finance decision support Process Technology Drive Finance process Leverage common Finance commonality and use applications to accelerate process ownership to standards and use proper accelerate standards analytics technology 8 © 2011 IBM Corporation
  • 9. Setting the context Our hypothesis is that there are common themes about the journey to a Value Integrator Study Methodology Questionnaire Approach • What was the catalyst and business • Leveraged responses from the 2010 CFO Study responses case for change? • Conducted approximately ½ day • What was the starting point and actual deep dive session with 15 participants progression? • Followed a fully consistent and • What were the challenges and lessons scripted questionnaire learned? • Conducted follow-up fact-checking and confirmation reviews • Were the expected benefits achieved? • Analyzed findings and developed common themes & conclusions • What are the future plans? 9 © 2011 IBM Corporation
  • 10. Setting the context The study participants vary by industry, geography and size Journey to a Value Integrator Participants Enterprise Headquarters Industry FY10 Revenues Adani Group India Energy & Utilities Rs.25,923 Crores Air New Zealand New Zealand Travel & Transportation NZ4,046 MN Bank of New Zealand New Zealand Banking NZ1,642 MN Celanese United States Chemicals & Petroleum US$5,918 MN DC Water United States Public US$363.7 MN Dublin Airport Authority Ireland Travel & Transportation €547 MN * Hays plc United Kingdom Professional Services £2,691 MN Highmark United States Healthcare US$13.7 BN IBM United States High Tech US$99.87 BN Isetan Mitsukoshi Holdings Japan Retail ¥1,291.6 (1 BN ¥) * Kao Corporation Japan Consumer Products ¥1,184 (1 BN ¥) * Kuehne + Nagel Switzerland Travel & Transportation CHF17,406 MN * Rhodia Brazil Brazil Chemicals & Petroleum €4,031 MN * Statoil Norway Energy & Utilities NOK576.7 BN The Williams Companies United States Energy & Utilities US$8,255 MN * * FY2009 Revenues 10 © 2011 IBM Corporation
  • 11. Setting the context We have summarized the findings into three themes • One of four catalysts drives Finance transformation Different catalysts, • The case for change balances strategic and operational benefits common objectives • Broader enterprise benefits trump traditional savings A playbook for • The participants use all levers, but usually not by design Finance • Technology simplification is the most common starting point transformation • The prevalent path is transparency then insight • The best resources top to bottom must be committed Success = • Success requires open-mindedness and a relentless execution focus people and culture • Executive sponsorship and rigorous planning are essential 11 © 2011 IBM Corporation
  • 12. Contents Different catalysts, common objectives A playbook for Finance transformation Success = people and culture 12 © 2011 IBM Corporation
  • 13. Different catalysts, common objectives While the specific catalysts varied for each, generally they fall into four categories Catalysts for Finance Transformation Growth / Entity Margin Restructure Management Globalization and Business model rightsizing innovation through M&A, administrative functions spin-offs, IPO, restructuring Crisis / New Survival Leadership Economic, industry, internal Changes in CFO leadership disruption threatening ongoing 13 © 2011 IBM Corporation survival of the enterprise
  • 14. Different catalysts, common objectives Enterprises have embarked on transformation projects or pursued excellence as a function of the catalyst that drives them Catalysts for Finance Transformation by Enterprise Catalyst Enterprise Description Growth / Adani Group Managing growth through efficient, scalable operations and rapid, reliable information Margin Isetan Mitsukoshi Growth of the business and need to reduce operational, administrative and other compliance costs Management Kao Corporation Creation of an efficient and scalable operating environment to support globalization Kuehne + Nagel Globalization strategy required integration of the operations and financial controls to manage costs and maintain margins Statoil Re-organization to provide an improved platform for future growth and margin management. Crisis / Air New Zealand Failure of the Ansett Australia airline acquisition Survival IBM Company survival was at risk. Analysts began to call for break-up. New leadership came into the C-Suite. The company decided to run the business on facts and to tighten controls Rhodia Brazil Industry raw materials crisis The Williams Companies A severe capitalization decline after a drop in the telecommunications market Entity Celanese Spin off as an independent, publicly traded German firm, then private and then again became a public company—this time, based in the U.S Restructure DC Water Creation of an independent authority of the District of Columbia providing services to the region Highmark Consolidation of two Pennsylvania licensees of the Blue Cross and Blue Shield Association New Bank of New Zealand New CFO who brought a new perspective and created a vision for a world-class Finance team Leadership Dublin Airport Authority New CFO was appointed and a new strategy developed including an IPO, expansion of the international business and regulation of the domestic airports business Hays plc New Group Finance Director was appointed and had significant Finance transformation experience How do you build a winning business case for change? 14 © 2011 IBM Corporation
  • 15. Different catalysts, common objectives The case for change as expressed by participants includes a balanced mix of strategic and operational goals Case for Change Strategic Goals Operational Goals Catalyst Enterprise Provide Mitigate Support Improve Drive Greater Greater Structural Scalability / Enhance Customer Build Skills / Reduce Efficiency / Improve Transparency Complexity Globalization Controls / Risk Satisfaction Competency Costs Productivity Cash Growth / Adani Group Margin Management Isetan Mitsukoshi Kao Corporation Kuehne + Nagel Statoil Crisis / Air New Zealand Survival IBM Rhodia Brazil The Williams Companies Entity Celanese Restructure DC Water Highmark New Bank of New Zealand Leadership Dublin Airport Authority Hays plc 15 © 2011 IBM Corporation
  • 16. Different catalysts, common objectives The Finance transformation business case has broader enterprise benefits, beyond those in a traditional Finance centric business case Finance Transformation Business Case Enterprise Benefits Case Traditional Finance Centric Reduced indirect Business Case procurement sourcing against spend Reduced cost of Improved working capital Finance as a % Finance Finance against receivables & of revenues payables balances Benefits Benefits Finance standardization & Enhanced risk, controls, compliance, & business automation agility Better strategic investment decisions (e.g., product development lifecycle decision process) 16 © 2011 IBM Corporation
  • 17. Contents Different catalysts, common objectives A playbook for Finance transformation Success = people and culture 17 © 2011 IBM Corporation
  • 18. A playbook for Finance transformation Technology simplification is the most common starting point, with some enterprises coupling technology and process together Leading Lever – Where did they start? Enterprise Technology Process People Op Model Data Comments Dublin Airport Authority Transformation involved a significant number of steps happening in parallel including Process Consolidation, Common Policy Definition, Integrated System, Data Cleanup / Consolidation, the IT Infrastructure and Communication / Change Management Bank of New Zealand World Class Finance Program focused on Leveraging Business Intelligence, Planning, People, Continuous Improvement and Visual Management The Williams Companies Focus on shedding non-core businesses through outsourcing, consolidation of systems and common processes Isetan Mitsukoshi Need to align systems and centralize and reduce workload Highmark Need for a common ledger to run the business and process commonality due to the combination of two entities Adani Group Implementation of SAP and related processes to support growth, including industry specific solutions for trading, logistics, mining, etc. Kao Corporation For the 21st century efforts, 2003 SAP, followed by SSC in 2005 Air New Zealand Single instance ERP to put information in one place, drive good data and partner with the business; restructured Finance to solid line reporting Kuehne + Nagel Focus on globally integrating operations through a new global financial system and globally consistent processes Hays plc Upgrade of front-office systems and back-office systems to support longer-term growth; built team who could drive change Rhodia Brazil Need to drive operational excellence Celanese The new entity had to build a new Finance team from scratch DC Water The new independent authority required a new management team Statoil Corporate initiative to re-organize administrative functions IBM Need to assemble the facts - common data definitions came to be the foundation of a comprehensive information management strategy 18 © 2011 IBM Corporation
  • 19. A playbook for Finance transformation Technology is the fundamental enabler for process and data commonality, and a scalable operating model Technology as an Enabler for Other Transformation Levers Technology Drives Data & Analytics Process Commonality Operating Model Enterprise Process Standard Foundation for Chart of Accounts, Financial Business Insight Operating Data Commonality Processes Processes Model Adani Group Air New Zealand Bank of New Zealand Celanese DC Water Dublin Airport Authority Hays Highmark IBM Isetan Mitsukoshi Kao Corporation Kuehne & Nagel Rhodia Brazil Statoil Williams Co. 19 © 2011 IBM Corporation
  • 20. A playbook for Finance transformation Regardless of the starting point, all participants ultimately ended up wielding all the enablers to some degree, to achieve their objectives Finance Transformation Paths and Timeline 1990 1995 2000 2005 2010 All levers All levers All levers All levers except operating model (centralized Finance function) All levers except operating model (centralized Finance function) All levers All levers All levers All levers All levers All levers All levers All levers All levers All levers 20 © 2011 IBM Corporation
  • 21. A playbook for Finance transformation Technology and process transformation have been the first step, with operating model and data & analytics following Technology Process Data & Analytics Operating Model Transformation Paths by Enterprise People 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 ERP development Custom ERP implementation Consolidation and planning Reporting tools Other BI tools Common process and control standards Common planning/analytics processes Improve DW, analytical tools Rolling forecast Finance SSC People programs, high potential program for leadership Global ERP Global process standardization Data standardization, DW, Dashboard Corporate Dashboard Corp services centralization Multi-function SSC “Ambitions to Action” Applications reduction Global ERP Common processes Common processes redesign Data standardization, web enablement, decision support Planning, pricing, other Shared services Globalization, regional centers, outsourcing People shift workforce Competencies, career pathing ERP Common processes Enterprise-wide common data definitions Org structure, talent recruitment Rightsizing, new leadership and talent Improve GL Other ERP modules, consolidations, budgeting Planning Improve Common Financial processes Common analytics processes Improve Budgeting Consolidations DW Forecast Improve Scenario Talent investment Supervisory rotation program, accounting resource pooling 21 Timeframes are approximated, within ½ year © 2011 IBM Corporation
  • 22. A playbook for Finance transformation As technology and operating model methodologies have matured, the transformation timeframes have shortened Technology Process Data & Analytics Op Model Transformation Paths by Enterprise People 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 ERP Planning Improve Common processes Improve Planning CoAs, Data model Dashboard DW, Reporting, BI Shared services Add responsibilities, benchmarking Improve Functional Talent development model ERP Common processes DW, analytics Shared services Attract and retain talent for growth Degree programs ERP Enhance Common processes Improve • Enterprise-wide CoA, common data definitions Forecasting Improve data warehouse Shared services Stabilize Improve Restructure Competencies, succession ERP in phases by geo Common processes Reporting, Analytics Shared services Redesign Outsource Culture of continuous improvement, people talent development ERP • GL Consolidation Common processes • SSC for payroll, property, general Planning Plan/Forecast z Operational Analytics Other Analytics accounting Outsourcing selection & transition People 22 Timeframes are approximated, within ½ year © 2011 IBM Corporation
  • 23. A playbook for Finance transformation Even among smaller companies or those with different catalysts, the starting point is technology and process Technology Process Data & Analytics Op Model Transformation Paths by Enterprise People 2004 2005 2006 2007 2008 2009 2010 ERP & Hyperion Merger Migration to ERP Common process integration Process migration Planning Planning, analytics and scorecard models SSC planning SSC implementation Align behaviors with scorecard Rotational program for finance staff Global ERP MIFA, Six Sigma, benchmarking, Mgmt by Process Improve • Integrated ERP • Shared Services Cockpit Center Global SSC Verticalize Recognition, succession, Finance attributes Improve Standardize systems, implement ERP Advanced analytics Process standards, control Build the weaknesses, fast close, SOX “GL Excellence” Finance Align Organization Finance SSC Decision Support Team Common rptg. SAP B/W Common Analytics MBA prgm. L.D. & Emp. Dev programs ERP & Ops system New Leadership Finance & Ops Staff Planning Projects Multi-function SSC & Backfill Common Dashboard & Reporting People Hyperion finance (WCF) • ERP World class • Data warehouse Benchmarking Kaizen vision • Common processes COE • Take back BI BI Planning, technology SSC Platform visualization People 23 Timeframes are approximated, within ½ year © 2011 IBM Corporation
  • 24. A playbook for Finance transformation All participants share a number of leading practices across the five transformation levers which enable better performance Common Practices of Value Integrators Workflow-enabled single instance financial Single version of the financial truth Technology system (General Ledger, transactions) Process ownership by super process World class practices Process Operating Model Advanced alternative delivery models Higher focus on analytics and insight Data warehouse coupled with automation Data & Analytics Enterprise performance dashboard of data, business rules engine (ETL) People Talent and leadership development with High performing organization cross-pollination with the business 24 © 2011 IBM Corporation
  • 25. A playbook for Finance transformation Technology enablers mitigate structural complexity, reduces costs, enables process transformation and improved analytics Technology: Workflow-enabled Single Instance Technology Objectives Outcomes / Benefits • Institutionalize and sustain transformation Strategic Operational • Reduce application, integration and data complexity • Mitigate complexity • Lower technology • Increase automation • Scalability / variabllize maintenance costs • Common data and information definitions technology costs • Real time / near real time – Single source financial data • Enable world class practices information updates – Single source of operational data • Enable a scalable operating • Increased self service • Process automation through workflow model • Automated processes • Improved controls through automation • Single version of the truth • Improved performance reporting with data warehouse and modern BI tools Enterprise Examples Air New Zealand Hays Kuehne + Nagel • Better systems management, governance • Reduced technology complexity • Reduced technology complexity with a and meeting business requirements • Single front-office platform (BOND) common operational and financial platform • Single back-office platform (PeopleSoft) (Custom) Celanese • Mitigate technology complexity IBM Statoil • Reduced costs • 70% reduction in finance applications • ERP (SAP), data warehouse and enterprise (145 to 44) dashboard aligns strategy, metrics and Highmark • 91% reduction in finance data centers behaviors • Reduced system maintenance costs (67 to 6) • Faster delivery of financials 25 © 2011 IBM Corporation
  • 26. A playbook for Finance transformation Process transformation drives common, global, standard practices, establishes accountability, improves controls and drives efficiency Process: Process Ownership & Excellence Objectives Outcomes / Benefits • Standardization Strategic Operational • Scalability • Increased speed, efficiency, • Up to 80% faster period close • Efficiency accountability and • Cost of Finance < 1% of • Accuracy transparency revenue • Accountability • Improved controls and risk • Process efficiencies up to • Transparency management 50% • World class practices • Scalability / variabilize • Headcount reductions up to • Cost savings operating costs 50% • Operational improvements • People / culture change towards continuous improvement philosophy Enterprise Examples Air New Zealand Dublin Airport Authority Rhodia Brazil • Cost of Finance <1% • Reduced headcount by 46% • 30% reduction in Finance FTE • 80% improvement in DSO Bank of New Zealand IBM • World class processes • Cost of Finance <1% • Reduced finance costs by 43% • Reduced finance FTE by 46% Isetan Mitsukoshi Celanese • Reduced close time 62% from 18 to 7 days • Faster close cycle • 80% reduction in time required to close the • 50% reduction in staff books • Improved cash management • 48% reduction in audit fees • Improved vendor leverage 26 © 2011 IBM Corporation
  • 27. A playbook for Finance transformation The operating model institutionalizes and sustains the transformation, creates service scalability and variabilizes costs Operating Model: Alternative Delivery Models Objectives Outcomes / Benefits • Scalable Strategic Operational • Globally consistent • Scale economies • Up to 50% reduction in • Optimized • Variabilized cost structures / headcount • Right-shored / right-sized Scale (up and down) • Up to 60% reduction in • Cross-functional / cross silos • Sustained, high levels of transaction processing costs • Service oriented customer satisfaction • Shift resources to COEs – Service level agreements • Shift resources to lower cost – Governance model shores • Improved measurement and monitoring of processes • Implement continuous improvement methods Enterprise Examples Adani Group Celanese IBM • Scaled Finance operations and analytics to • 20% reduction in total finance costs • Migrated 42% of resources to regional support and enable sustained growth • 98% reduction in the number of late closing centers, centers of excellence entries and errors • Planning Centers of Excellence Bank of New Zealand • Low-level business planning and analysis • Business Intelligence center of excellence activities to SSC Statoil for the bank • Enterprise-wide standard processes and Hays service delivery through multi-function SSC Dublin Airport Authority • Multi-function SSC • Multi-tower SSC (Finance, HR, • 50% reduction in headcount Williams Procurement, Business Services) • Labor arbitrage via India location • Outsource to 3rd party with strong governance model and reduced G&A costs 27 © 2011 IBM Corporation
  • 28. A playbook for Finance transformation Analytics depends on a foundation of standard processes and common data definitions, enabling a single version of the truth Data & Analytics: Data Warehouse + Automation of Rules Engine Objectives Outcomes / Benefits • Actionable analytics • Reduce manual Strategic Operational • Enterprise performance involvement in data • Greater focus on action • Greater speed in production dashboard sourcing, cleansing, versus analysis of information • Operational dashboard correction and • Aligned view of Strategy and • Analytical truth • CFO dashboard reconciliation Performance • Performance headlights • Single version of the – Automated business • Outcome based analytics • Improved operational analytical truth rules gateway focus analytics – DSO, cash • Data governance • Align activities, management, controls fraud • Common data definitions performance, behaviors • Improved performance • Integration of operational, and strategy analytics – growth strategies, financial and risk metrics capital investments, M&A Enterprise Examples Adani Group Hays Statoil • Improved data integration and accuracy • Dashboard drives vastly improved front- • Enterprise dashboard rolls up 1,100 office operations "ambition to action" performance goals Air New Zealand into Enterprise Strategy • Confidence in information IBM • Single source of the truth • Self service of Finance data (CFO Portal) Williams • Increased Speed in decision making • Decision support 70% of Finance activity • Highly accurate and predictive cash management and forecasting Celanese Isetan Mitsukoshi • Streamlined budgeting, planning and • Improved data transparency for investors • World class retail store and customer forecasting and for internal business decision-making analytics 28 © 2011 IBM Corporation
  • 29. A playbook for Finance transformation People are essential however their effectiveness and behaviors are dependent upon the controls, processes, data and analytics People: Talent and Leadership Development Objectives Outcomes / Benefits • Develop higher order skill sets Strategic Operational • Build analytical and business knowledge • High performing workforce • Lower attrition rates / • Develop leadership • Reduced risk retention • Attract and retain talent • Behavioral alignment to • More time spent on analytics • Develop succession plans strategic goals • Less time spent on transaction processing Enterprise Examples Bank of New Zealand Celanese Rhodia • Scorecard for all employees (financial • MBA leadership recruiting program, with • Finance resources are oriented by performance, customer satisfaction, two 1 year rotations (finance & business) process with emphasis on servicing the continuous improvement, employee with 3rd year MBA recruit’s choice business satisfaction (managers)) • Employee Career Development (Top 100 • Formal program of recognition • Top talent is a recent action – Top 9 include CEO review) goals and career • PPDS (People Plan and Development for • Quarterly succession planning is done development (10% formal, 90% O.T.J. Succession) conducted annually down to a layer below leadership team • Leadership Development Program • 20 attributes worldwide for Finance (what • Focus on improving people management includes annual review process, individual services does Finance provide) and asked skills (e.g., forums sponsored by HR) development planning, leading to career the business to evaluate Finance on these • Just rolled out capability cards which progression, leadership and succession attributes to identify gaps provides success profiles for key roles planning 29 © 2011 IBM Corporation
  • 30. A playbook for Finance transformation Each of our participants have driven success across these prevalent levers Summary of Enterprises by Lever Alternative Delivery Models Data & Enterprise Technology Process Transaction Decision Support Analytics People Adani Group SAP Mostly achieved Enterprise-wide SSC -- Enterprise-wide Learning center / Institute with a degree program Air New Zealand PeopleSoft Enterprise-wide Enterprise-wide SSC -- Enterprise-wide Competencies in SSC Bank of NZ SAP Partially achieved Enterprise-wide SSC BI COE Enterprise-wide Top 9 talent; capability cards Celanese SAP Mostly achieved Regional SSCs Some planning & Enterprise-wide Cross-pollinate with business; clear career analysis to SSCs paths DC Water Lawson Enterprise-wide Enterprise-wide SSC -- None Focus on top tier managers DAA Oracle Enterprise-wide Enterprise-wide, multi- Some budgeting to Enterprise-wide Job rotations across Business Units; unique tower SSC SSC skills in Finance used by business Hays plc PeopleSoft Mostly achieved Regional SSC Some front-office Enterprise-wide Top 50 talent and resulting compensation Highmark PeopleSoft Mostly achieved Enterprise-wide SSC -- Enterprise-wide Resource pooling; supervisory rotational program IBM SAP (in Enterprise-wide Regional SSCs Planning COEs Enterprise-wide Career focus to develop finance staff as process) trusted advisors Isetan Mitsukoshi Oracle Enterprise-wide Enterprise-wide SSC -- Enterprise-wide New hire rotations across business Kao Corporation SAP per geo (4) Enterprise-wide Enterprise-wide SSC + -- Enterprise-wide Cross pollination of Finance and Business unit Outsourcing staff as a result of BPO Kuehne + Nagel ACON (custom) Mostly achieved Regional SSCs -- Enterprise-wide Formal high potential program Rhodia Brazil SAP Partially achieved Regional SSC -- Enterprise-wide Business evaluates 20 Finance attributes Statoil SAP Enterprise-wide Enterprise-wide, mult- Control & risk, decision Enterprise-wide Enterprise dashboard with 1,100 “ambitions to tower SSC support in SSC action” aligned to individual performance objectives The Williams Companies Oracle Enterprise-wide Outsourcing -- Enterprise-wide New succession planning 30 © 2011 IBM Corporation
  • 31. A playbook for Finance transformation The most prevalent transformation path is to move up (build commonality) and then right (invest in analytics & consultative skills) Path to Higher Value Advanced Data warehouse Advanced alternative coupled with alternative Talent and delivery models automation delivery models leadership for transactional of data, business for decision development activities rules engine support High Process ownership by super process Finance Efficiency Workflow-enabled single instance technology Low Low High Business Insight 31 © 2011 IBM Corporation
  • 32. A playbook for Finance transformation In the future, each of the Value Integrators will continue to drive improvements across the five transformation levers What’s Next Higher Finalize ERP implementation Update technology Simplify / standardize technology Technology Further simplify / standardize processes Drive continuous process improvements Process Maturity Operating Model Add functions into SSC Optimize delivery models Continue to deploy / evolve Data & Analytics Improve business intelligence Enhance planning Leverage performance dashboards People Attract / retain talent Develop leadership / career paths Conduct analytics training Lower 32 © 2011 IBM Corporation
  • 33. Contents Different catalysts, common objectives A playbook for Finance transformation Success = people and culture 33 © 2011 IBM Corporation
  • 34. Success = people and culture Many found that planning needs to be transparent, holistic and contextual and implementation requires ownership and speed Transformation – Lessons Learned Planning Implementation Transparency Speed and resolve Paint a clear end-state picture so that everyone Secure effective facilitation and strong can internalize it and link changes to future governance benefits Set aggressive deadlines and prioritize forward progress Clear communication Communicate, communicate, communicate Ownership and understanding Holistic Secure executive level leadership and Approach change management holistically sponsorship Think ahead to information management and Increase executive understanding of what they reporting are gaining versus losing (e.g., the size of the Incorporate into initial planning and scope opportunity) Drive early wins to garner respect and overcome Contextual, workable and timely initial skepticism Account for pre-existing business conditions since there is more than one finance transformation path These are typical success factors. Are there any that stood out for the Value Integrators? 34 © 2011 IBM Corporation
  • 35. Success = people and culture The distinguishing success factors are the soft side of people and culture Distinguishing Success Factors Strong resources at an executive and project level Full time core implementation team containing some of the top talent Execution focus Culture of continuous improvement 35 © 2011 IBM Corporation
  • 36. Success = people and culture These Value Integrators exemplify strong executive sponsorship and key project leaders Distinguishing Success Factors: Strong Resources Built the leadership team in Finance (8-12 resources) to drive transformation and put these people in place to run the future organization Brought in first top management and key first level managers to drive the transformation Brought in key hires (e.g., head of SSC) Appointed new Group Finance Director with significant experience, new head of SSC, new CIO and identified 25 top staff who could drive change Leveraged the knowledge and experience of a third party advisor 36 © 2011 IBM Corporation
  • 37. Success = people and culture These Value Integrators dedicated full-time resources to transformation Distinguishing Success Factors: Full-time Team Had little traction with transformation with part-time resources; brought in full-time resources to drive the workstreams and a full-time program manager Put the best people on the most important projects vs. who is available Recruited in on contract to back-fill existing roles Found some new stars amongst younger staff and from amongst more experienced staff found people who thrived in a focused project Dedicated 25 full-time resources to drive change and back-filled their prior roles Dedicated full-time resources to transformation to maximize benefits 37 © 2011 IBM Corporation
  • 38. Success = people and culture These Value Integrators have an intense focus on execution Distinguishing Success Factors: Execution Focus Embraced change Set stretch but achievable goals to provide a sense of urgency with clear metrics and progress tracking. Dealt with resources that could not execute immediately Built team that could drive change, held ruthless Steering Committee meetings, and dealt with resources that did not deliver Accepted change with open-minded viewpoint Demonstrated a willingness to explore new functionality, technology, and process improvements with third-party provider to enable better performance 38 © 2011 IBM Corporation
  • 39. Success = people and culture These Value Integrators have put in a culture of continuous improvement Distinguishing Success Factors: Continuous Improvement Six Sigma Kaizen Leading method for evaluating and implementing continuous improvement opportunities Continuous improvement culture Six Sigma – large percent of staff are green/yellow belts 39 © 2011 IBM Corporation
  • 40. Transformation Considerations Base the business case on broader enterprise benefits Follow the “playbook” suggested by the 15 case studies Leverage your best people and dedicate them full-time to transformation Drive greater transparency through commonality before improving insight Implement sustainable technologies Relentlessly execute Promote an improvement culture across the enterprise 40 © 2011 IBM Corporation