My take on Social Media and enterprise 2.0 tool in the Enterprise, as well as an explanation of the 2.0 Adoption Council for the #smie event at London Social Media Week 2010 - 2 February at Cass Business School, London
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Social Media in the Enterprise
1. Social Media in the Enterprise enterprise 2.0, social media for business, internally & externally, case studies and the 2.0 Adoption Council David Terrar - @DT – D2C and WordFrame Social Media Week – February 2 nd Cass Business School
2. Charles Darwin – natural selection “ The theory of evolution by cumulative natural selection is the only theory we know of that is, in principle, capable of explaining the existence of organized complexity.” Richard Dawkins
5. Is Enterprise 2.0 still in the chasm? http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoptionLifeCycle/tabid/89/Default.aspx
6. Enterprise 2.0 solutions? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge
7. Making enterprise 2.0 work S tart with the end in mind W hat's in it for me I ntuitive and simple T echnology supporting not leading C ommunity management H elp and resources
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9. From Command and Control to Teamwork and Collaboration http://www.youtube.com/watch?v=9WX7BNnYTf8&eurl=http://
10. Wachovia Office 2.0 Conference 2008 SF Pete Fields - Leads Enterprise 2.0 Business Strategy for Wachovia http://office20.com/docs/DOC-1130
17. Key take away from Lockheed Martin E2.0 Conference 2008 Boston Christopher Keohane, Unity Product Owner Shawn Dahlen, Unity Program Manager
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20. Contact details David Terrar CEO – D2C and Executive Director - ITBrix / WordFrame p: +44 (0)1727 838285 (direct) m: +44 (0)7715 159423 e: [email_address] and [email_address] w: www.d2c.org.uk and www.wordframe.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com
Notas del editor
The business case for corporate social networks. Use of enterprise 2.0 or social media in business internally and externally. Case studies and suggested approaches to building the business case.