This document summarizes a workshop on using social media for career development. The workshop covered using LinkedIn and Twitter to build a professional network and personal brand. Speakers discussed how to combine online and offline networking, maintain a consistent online presence across multiple platforms, and use social media tools like LinkedIn and Twitter to nurture connections, share updates, and position oneself as a thought leader in their industry. Tips included using scheduling tools to post regularly on social media, engaging others by asking questions and mentioning their handles, and creating lists on Twitter to better manage connections.

1. Social Media &
Career Development
Workshop for the Highland Street Corps 12/14/12
Presented by @davidbcrowley,
President & Founder @socialcap
And
Gabrielle Joffe,
Outreach & Technology Coordinator
SCI AmeriCorps member serving at DotWell
Use #SCItrain on Twitter

2. Agenda
 Intros
 Icebreaker
 Opening discussion
 General pointers
 LinkedIn
 Twitter

3. Why are we here?
 Connecting people to community info key to
Social Capital Inc. (SCI) mission.
 Using technology to engage people has been key
to our service.
 We’ve had some success…recruiting volunteers,
connecting with new partners, connecting alums
with jobs, funding opportunities.
 Traction: @socialcap 4,400+ @mydorchester
1,600+, website 10,000+ visits/month

4. Social Network Bingo!
How connected are you?

5. How can social media tools help you
develop your professional network?
Potential detriments?

6. How social networking can help
 Develop your personal brand
 Make new friends
 Keep the old
 Marketable skill
 Stay current

7. What is your “personal brand”?
(what expertise do you want to be
know—and hired—for?)

8. Be a Social Capitalist

9. Balancing personal & professional
on social media

11. Combine online &
offline networking
 One-on-ones (with people you connect with online
first)
 Tweetups

12. Getting your name
branded across platforms
e.g. DavidBCrowley on:
 Twitter
 Pinterest
 LinkedIn
 Google+
 Tumbler
 Facebook

13. What can LinkedIn do for you?

15. Access!

18. Nurturing your network!

21. Keep people updated
on your doings

24. Need a solid profile

26. Grow your LinkedIn Network!

27. A few other LinkedIn pointers
 Leverage the power of LinkedIn messages
 Participate in groups as a way to develop your
reputation & connections.
 Give endorsements.
 Try to post a status update daily.

28. Twitter time!

31. Why Twitter (my take)
 Learning, staying current
 Sharing about resources, things I’m reading
 Positioning self & org as thought leader
 Developing new contacts around shared
interests.
 Especially good if you read a lot of articles
and/or blog yourself.

33. Twitter tip #1
 Tweet & engage consistently!
 Regular stream of tweets (5 to 10 spread thru day)
makes it likely people will find & follow.
 Engage:
 Ask questions
 Use 1 or more handles of others (focus on local contacts)
in most tweets
 Make sure you respond to your mentions! (following
slides)

36. Twitter tip #2
 You’ve got to use Hootsuite or Tweetdeck!
 Manage multiple accounts
 Schedule tweets (and other posts)
 Set up columns for lists & search terms.

45. Strengthen relationships

46. Twitter Tip #4
 Creating & Using Lists
 Essential for getting the most out of Twitter!
 Slides coming on how to do it.
 Be sure to tweet with #MNNConf12 to get added to
the @davidbcrowley list for the event.
 When deciding to follow someone, consider adding
them to a list.

50. Twitter Tip #5
 Finding people to follow by identifying local
influencers.
 Common influencers:
 Public officials
 Reporters
 Social media savvy individuals
 People who go to tweetups
 Larger cities: Klout lists influncers
 Don’t forget to add people you find to a list!

54. Brief word on blogging…

57. Questions/Wrap-up