Impacts of collaborative consumption on traditional industries: scenarios for the European car industry

1. ì
Impacts
of
collaborative
consumption
on
traditional
industries:
scenarios
for
the
European
car
industry
David
Chapuis
Master
thesis
presenta1on
MSP
2012
November
29,
2012

2. About
the
author
ì David
Chapuis,
French,
24
y.o.
ì Internship
at
PagesJaunes
Group,
a
leader
in
Europe
in
local
adver1sing
and
informa1on
ì Business
developer
-­‐
External
rela1ons,
partnerships
and
group
strategy
department
ì Interests:
ì Sustainability
ì Innova1ve
Internet-­‐based
business
models
ì Common
goods
ì Local
communi1es

3. A
definition
for
collaborative
consumption
ì Collabora1ve
consump1on
is
actually
a
whole
economy:
ì «
Economy
where
goods
and
services
are
produced,
exchanged
and
consumed
through
Peer-­‐To-­‐Peer
communi1es
»
ì Keywords:
ì Sustainability
and
resource
op1miza1on
ì Innova1ve
Internet-­‐based
business
models
ì Common
goods
ì Local
communi1es

4. Collaborative
consumption,
a
global
movement

5. Hippie
dream
or
world-­‐changing
idea?
ì By
the
numbers:
ì In
France,
2-­‐3
M
members
of
car
sharing
programs
(less
than
2
M
cars
listed)
vs
38M+
cars1
ì 5
M
nights
booked
in
S1
2012
in
the
world
through
Airbnb2
vs
288
M
nights
booked
in
Spain
in
20113
ì Beyond:
ì A
quite
revolu1on?
ì New
communica1on
technologies
and
energy
systems?

6. Opportunity
or
threat
for
an
European
car
industry
at
the
crossroads?
ì Interna1onaliza1on
ì Changing
customer
behavior
ì Urbaniza1on
ì Environmental
regula1ons
and
pressures

7. Scenarios,
a
relevant
method
Pros
Cons
n
Allows
the
inclusio
of
disrup1ng
factors
Gives
alterna1ve
Subjec1vity
«
flavors
»
of
the
future
Weak
integra1on
g
into
other
plannin
Sparks
off
crea1vit
y
and
forecas1ng
techniques

8. Scenarios,
step
by
step
1. Set
the
1me
and
scope
2. Find
major
certain1es
and
uncertain1es
3. Chose
key
uncertain1es
4. Build
scenarios

9. Scenarios
for
the
car
industry
in
2030
1. Ds
2. Dsd
3. Dsd
4. dsd

10. Outcome
Collabora1ve
consump1on
European
car
industry
Opportuni1es/ • Environmental
concerns
• Interna1onaliza1on
challenges
• Connected
objets
and
• All
knowing
consumer
big/open
data
• Mobility
services
• Increase
awareness
• Connected
car
• Build
trust
online
• Urbaniza1on
• Regula1ons
• Environmental
regula1ons
and
pressures
Cost
consciousness

11. Main
recommendations:
collaborative
consumption
ì Partner
with
car
manufacturers
to
integrate
sharing
capabili1es
in
every
car
produced
ì Apply
to
mobility
programs
launched
by
ci1es
ì Develop
collabora1ve
vehicle
(car,
bike,
etc.)
manufacturing
plaforms
and
partner
with
P2P
mobility
services

12. Main
recommendations:
European
car
industry
ì Integrate
sogware
ac1vi1es
ì Build
open
mobility
plaforms
to
answer
to
the
growing
demand
for
cars-­‐as-­‐a-­‐
service
ì Develop
cars
that
will
make
the
most
of
the
open
mobility
plaform
and
answer
the
best
to
customer
demand
for
personaliza1on

13. Possible
follow-­‐up
studies
ì Integra1on
of
mobility
services/ridesharing
in
car
manufacturers’
business
model
ì Innova1ve
produc1ve
models
ì Country
studies

14. Thank
you
for
your
attention
ì ?ues%ons?