SlideShare una empresa de Scribd logo
1 de 31
Advanced Features in  Google Analytics MEGAComm Kfar Maccabiah, Israel February 20, 2011
What We'll Cover   ,[object Object],[object Object],[object Object],[object Object]
Goals   ,[object Object],[object Object],[object Object]
3 Types of Goals   ,[object Object],[object Object],[object Object]
Goal Type:  URL Destination   ,[object Object],[object Object],[object Object]
URL Destination: Exact Match   ,[object Object],[object Object],[object Object],[object Object]
URL Destination: Head Match   ,[object Object],[object Object],[object Object],[object Object]
URL Destination: Regular Expression Match   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goal Type: Time on Site   ,[object Object],[object Object]
Goal Type: Pages/Visit   ,[object Object],[object Object],[object Object]
Setting Up Goals   ,[object Object]
Setting Up Goals
  Advanced Goals: Funnels   ,[object Object],[object Object],[object Object]
Setting Up a Funnel   ,[object Object],[object Object]
Track Goals & Funnels   ,[object Object]
Advanced Segments   ,[object Object]
Advanced Segments   ,[object Object],[object Object],[object Object]
 
Creating a Custom Segment
Texas vs. Michigan
Filters   “ Filters are applied to the information coming into your account, to  manipulate the final data in order to provide accurate reports.”
When To Use Filters   ,[object Object],[object Object],[object Object]
Predefined Filters   ,[object Object],[object Object],[object Object],[object Object]
Custom Filters   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics Intelligence
In-Page Analytics
Integration With Other Google Products   ,[object Object],[object Object],[object Object]
Some Other Features ,[object Object],[object Object],[object Object],[object Object],[object Object]
Helpful Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You   David Corman   Internet Marketing Manager,  J-Town Productions Ltd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

La actualidad más candente (20)

159 200523 Google Analytics For Beginners
159 200523 Google Analytics For Beginners159 200523 Google Analytics For Beginners
159 200523 Google Analytics For Beginners
 
Form Tracking Case Study
Form Tracking Case StudyForm Tracking Case Study
Form Tracking Case Study
 
SEO
SEOSEO
SEO
 
Introduction to Google Analytics
Introduction to Google AnalyticsIntroduction to Google Analytics
Introduction to Google Analytics
 
Schema Markup
Schema MarkupSchema Markup
Schema Markup
 
Co-libry Presentation
Co-libry PresentationCo-libry Presentation
Co-libry Presentation
 
An Introduction to Web Analytics
An Introduction to Web AnalyticsAn Introduction to Web Analytics
An Introduction to Web Analytics
 
Schema Tags In Seo
Schema Tags In SeoSchema Tags In Seo
Schema Tags In Seo
 
On page seo(1)
On page seo(1)On page seo(1)
On page seo(1)
 
On page seo PDF
On page seo PDFOn page seo PDF
On page seo PDF
 
Gleaning Insights From Goals
Gleaning Insights From GoalsGleaning Insights From Goals
Gleaning Insights From Goals
 
Winning SEO Using Schema Markup and Structured Data
Winning SEO Using Schema Markup and Structured DataWinning SEO Using Schema Markup and Structured Data
Winning SEO Using Schema Markup and Structured Data
 
Measurecamp 2017 - Yandex Metrica
Measurecamp 2017 - Yandex MetricaMeasurecamp 2017 - Yandex Metrica
Measurecamp 2017 - Yandex Metrica
 
Sample Web Performance Report
Sample Web Performance ReportSample Web Performance Report
Sample Web Performance Report
 
web analytics overview
web analytics overviewweb analytics overview
web analytics overview
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
Google Analytics Features
Google Analytics FeaturesGoogle Analytics Features
Google Analytics Features
 
Posicionamiento Web
Posicionamiento WebPosicionamiento Web
Posicionamiento Web
 
Search Engine Friendly Pages
Search Engine Friendly PagesSearch Engine Friendly Pages
Search Engine Friendly Pages
 
Seo
SeoSeo
Seo
 

Destacado

The Google Analytics API and Analytics Canvas
The Google Analytics API and Analytics CanvasThe Google Analytics API and Analytics Canvas
The Google Analytics API and Analytics CanvasnModal Solutions Inc.
 
What's Next in Growth? 2016
What's Next in Growth? 2016What's Next in Growth? 2016
What's Next in Growth? 2016Andrew Chen
 
Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)maditabalnco
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome EconomyHelge Tennø
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 

Destacado (6)

The Google Analytics API and Analytics Canvas
The Google Analytics API and Analytics CanvasThe Google Analytics API and Analytics Canvas
The Google Analytics API and Analytics Canvas
 
What's Next in Growth? 2016
What's Next in Growth? 2016What's Next in Growth? 2016
What's Next in Growth? 2016
 
Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
 

Similar a Advanced Features in Google Analytics

Google Analytics Overview
Google Analytics OverviewGoogle Analytics Overview
Google Analytics Overviewtradocaj
 
Web Analytics and Wordpress - Wordcamp Chicago 2011
Web Analytics and Wordpress - Wordcamp Chicago 2011Web Analytics and Wordpress - Wordcamp Chicago 2011
Web Analytics and Wordpress - Wordcamp Chicago 2011fendmark
 
Google Analytics & Web Masters Tools - GBG Mumbai
Google Analytics & Web Masters Tools - GBG MumbaiGoogle Analytics & Web Masters Tools - GBG Mumbai
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
 
Top Tips For Google Analytics - Oct 2016
Top Tips For Google Analytics - Oct 2016Top Tips For Google Analytics - Oct 2016
Top Tips For Google Analytics - Oct 2016Anicca Digital Ltd
 
Google Analytics Website Optimizer Slideshare
Google Analytics Website Optimizer SlideshareGoogle Analytics Website Optimizer Slideshare
Google Analytics Website Optimizer Slidesharetmg_ltd
 
Google analytics and website optimizer
Google analytics and website optimizerGoogle analytics and website optimizer
Google analytics and website optimizerDigiword Ha Noi
 
Google Analytics and Website Optimizer
Google Analytics and Website OptimizerGoogle Analytics and Website Optimizer
Google Analytics and Website OptimizerSimon Whatley
 
Google Analytics And Website Optimizer
Google Analytics And Website OptimizerGoogle Analytics And Website Optimizer
Google Analytics And Website OptimizerDigiword Ha Noi
 
Google Analytics Joomla Chicago 200905
Google Analytics Joomla Chicago 200905Google Analytics Joomla Chicago 200905
Google Analytics Joomla Chicago 200905Linda Coonen
 
S E O For Social Media Boot Camp Rockford 200907
S E O For  Social  Media  Boot  Camp  Rockford 200907S E O For  Social  Media  Boot  Camp  Rockford 200907
S E O For Social Media Boot Camp Rockford 200907Avery Cohen
 
Chewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google ToolsChewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
 
An introduction-to-google-analytics-1198701588721690-4
An introduction-to-google-analytics-1198701588721690-4An introduction-to-google-analytics-1198701588721690-4
An introduction-to-google-analytics-1198701588721690-4Jerry Wijaya
 
An introduction to Google Analytics
An introduction to Google AnalyticsAn introduction to Google Analytics
An introduction to Google AnalyticsJoris Roebben
 
GA的详细介绍
GA的详细介绍GA的详细介绍
GA的详细介绍writerrr
 
Drive Your Business with Google Analytics
Drive Your Businesswith Google AnalyticsDrive Your Businesswith Google Analytics
Drive Your Business with Google AnalyticsSean Clark
 

Similar a Advanced Features in Google Analytics (20)

Google Analytics Overview
Google Analytics OverviewGoogle Analytics Overview
Google Analytics Overview
 
Google Analytics Overview
Google Analytics OverviewGoogle Analytics Overview
Google Analytics Overview
 
Seo workshop presentation june
Seo workshop presentation juneSeo workshop presentation june
Seo workshop presentation june
 
Web Analytics and Wordpress - Wordcamp Chicago 2011
Web Analytics and Wordpress - Wordcamp Chicago 2011Web Analytics and Wordpress - Wordcamp Chicago 2011
Web Analytics and Wordpress - Wordcamp Chicago 2011
 
Google Analytics & Web Masters Tools - GBG Mumbai
Google Analytics & Web Masters Tools - GBG MumbaiGoogle Analytics & Web Masters Tools - GBG Mumbai
Google Analytics & Web Masters Tools - GBG Mumbai
 
Top Tips For Google Analytics - Oct 2016
Top Tips For Google Analytics - Oct 2016Top Tips For Google Analytics - Oct 2016
Top Tips For Google Analytics - Oct 2016
 
Google Analytics Website Optimizer Slideshare
Google Analytics Website Optimizer SlideshareGoogle Analytics Website Optimizer Slideshare
Google Analytics Website Optimizer Slideshare
 
Google analytics and website optimizer
Google analytics and website optimizerGoogle analytics and website optimizer
Google analytics and website optimizer
 
Google Analytics and Website Optimizer
Google Analytics and Website OptimizerGoogle Analytics and Website Optimizer
Google Analytics and Website Optimizer
 
Google Analytics And Website Optimizer
Google Analytics And Website OptimizerGoogle Analytics And Website Optimizer
Google Analytics And Website Optimizer
 
GCD-Measurement&Analytics-Week11
GCD-Measurement&Analytics-Week11GCD-Measurement&Analytics-Week11
GCD-Measurement&Analytics-Week11
 
DBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&AnalyicsDBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&Analyics
 
Google Analytics Joomla Chicago 200905
Google Analytics Joomla Chicago 200905Google Analytics Joomla Chicago 200905
Google Analytics Joomla Chicago 200905
 
S E O For Social Media Boot Camp Rockford 200907
S E O For  Social  Media  Boot  Camp  Rockford 200907S E O For  Social  Media  Boot  Camp  Rockford 200907
S E O For Social Media Boot Camp Rockford 200907
 
Google A
Google AGoogle A
Google A
 
Chewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google ToolsChewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google Tools
 
An introduction-to-google-analytics-1198701588721690-4
An introduction-to-google-analytics-1198701588721690-4An introduction-to-google-analytics-1198701588721690-4
An introduction-to-google-analytics-1198701588721690-4
 
An introduction to Google Analytics
An introduction to Google AnalyticsAn introduction to Google Analytics
An introduction to Google Analytics
 
GA的详细介绍
GA的详细介绍GA的详细介绍
GA的详细介绍
 
Drive Your Business with Google Analytics
Drive Your Businesswith Google AnalyticsDrive Your Businesswith Google Analytics
Drive Your Business with Google Analytics
 

Último

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 

Último (20)

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 

Advanced Features in Google Analytics