Boring! Get off the stage! How many times have you wished you could say this to a presenter at a conference? Or a demoer at DemoCamp? This workshop will help developers understand that doing demos is a marketing task because it generates demand for the software. Technologists and designers need to be able to create demand for their ideas. They need to be able to tell compelling stories that convince audiences that there is ‘wow’ in what they are doing. Successful demoers are more likely to raise money, have friends, and get laid.

1. How to demo like a demon

2. Leila Boujnane Idée Inc. http://hyperbio.net/ http://ideeinc.com/ [email_address] David Crow Microsoft Canada http://davidcrow.ca/ [email_address]

4. Photo http://flickr.com/photos/editrix/2052994682/

5. What makes a great demo? Photo by http://flickr.com/photos/paranoidroid/1471980792/

6. Create something worth demoing! Photos by Davies+Starr from NY Mag – The Perfect Prescription http://nymag.com/nymetro/health/features/11700/

7. What are you doing? Explain why users want it. Paul Graham http://www.paulgraham.com/investors.html

8. Photo http://flickr.com/photos/marjorie/150347349/ Your job is to get people excited!

9. Photo by Shaul Schwarz/Reportage for The New York Times http://www.nytimes.com/2008/04/13/magazine/13anthropology-t.html?_r=1&hp&oref=slogin Know your audience

10. Know your venue Photo http://flickr.com/photos/genista/228006200/

11. Control

12. Photo http://flickr.com/photos/stitch/200685439/ Have a backup plan

14. Photo http://flickr.com/photos/noamg/216539661/ Craft a story

15. Imagine

16. Think about how people are actually going to use something

17. Script

18. Do the last thing first

19. Don’t start with talk! Photo http://flickr.com/photos/csaavedra/168359136/

20. A demo is not a tutorial

21. Use real data Photo http://flickr.com/photos/livatlantis/1287496582/ /

22. Photo by http://flickr.com/photos/8lettersuk/124648381/ Cut the jargon!

23. Photo http://flickr.com/photos/sveinhal/2231367800/ Don’t take questions until the end.

24. End with an exclamation!

25. Demo Boo Boos

26. Hardware & Software

27. Lack of preparation or how you can’t demo for shit!

28. Successful demos need

29. Make eye contact

30. Seem confident

31. Be a magician

32. Passion

33. Slow down, breathe

34. Solution Story Script

36. Leila Boujnane Idée Inc. http://hyperbio.net / http://ideeinc.com/ [email_address] David Crow Microsoft Canada http://davidcrow.ca / [email_address]