The document discusses the changing value of content in the new mobile internet era. It argues that content itself is not inherently valuable, but that value is created through the conversations and actions that content enables. Specifically, content gives people something to talk about, and those discussions are where ideas turn into actions. This action is what generates real value. The document also discusses how the traditional value chain is being disrupted and replaced by a value web, with changes in how and by whom content is created and distributed. It advocates for a community-focused approach where user-generated content and niche conversations are prioritized over mass broadcasts and restricted views.

1. David Cushman Bauer Consumer Media How companies can position themselves in the new mobile internet media models

2. The science bit* *Warning: The value of content can go down, er that’s it actually

3. Content is worthless

12. Value chain is now a value web

16. The world we’re witnessing Share Trust Connect Community

17. The networked world

18. We Species wants…

19. To engage with the network

21. A community is a community…

22. Always on Always with you Always yours

24. Starting a fire on the village green

28. Screen size?

30. Mobile first

32. Itsmy.com

40. They show the way