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Widgety process David Cushman June 2008 FasterFuture.Blogspot.com How to treat the user as the destination with widgets, web apps, gadgets and desktop applications
Does your  demographic  do widgets? Stop here,  or be prepared  for low install numbers! What do you want to achieve? NO YES FasterFuture.Blogspot.com
Social Private desktop Gadgets What kind of widgets are they using? Personal expression Utility Blogs Other Social Networks Audience of individuals Communities of peers FasterFuture.Blogspot.com
If your demographic is using widgets… Which networks are  popular with  your demographic? Are rivals already there? Buy them  (sponsor them) Beat them Launch  elsewhere FasterFuture.Blogspot.com
Want to beat them or launch your own? For social widgets you need to balance : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Where publisher is them, not us! FasterFuture.Blogspot.com
Rapid iterations, rapid evolution to seek fit with purpose FasterFuture.Blogspot.com Do rapid a/b  testing Adjust to promote success of objective Measure against Original objective Central  knowledge management shares with  all parties Feedback to  central  knowledge  management
Tactical Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FasterFuture.Blogspot.com
Tactical Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FasterFuture.Blogspot.com
Sources ,[object Object],[object Object],[object Object],[object Object],FasterFuture.Blogspot.com
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FasterFuture.Blogspot.com

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Widgety Process: Users are the destination now

  • 1. Widgety process David Cushman June 2008 FasterFuture.Blogspot.com How to treat the user as the destination with widgets, web apps, gadgets and desktop applications
  • 2. Does your demographic do widgets? Stop here, or be prepared for low install numbers! What do you want to achieve? NO YES FasterFuture.Blogspot.com
  • 3. Social Private desktop Gadgets What kind of widgets are they using? Personal expression Utility Blogs Other Social Networks Audience of individuals Communities of peers FasterFuture.Blogspot.com
  • 4. If your demographic is using widgets… Which networks are popular with your demographic? Are rivals already there? Buy them (sponsor them) Beat them Launch elsewhere FasterFuture.Blogspot.com
  • 5.
  • 6. Rapid iterations, rapid evolution to seek fit with purpose FasterFuture.Blogspot.com Do rapid a/b testing Adjust to promote success of objective Measure against Original objective Central knowledge management shares with all parties Feedback to central knowledge management
  • 7.
  • 8.
  • 9.
  • 10.