1. Widgety process David Cushman June 2008 FasterFuture.Blogspot.com How to treat the user as the destination with widgets, web apps, gadgets and desktop applications
2. Does your demographic do widgets? Stop here, or be prepared for low install numbers! What do you want to achieve? NO YES FasterFuture.Blogspot.com
3. Social Private desktop Gadgets What kind of widgets are they using? Personal expression Utility Blogs Other Social Networks Audience of individuals Communities of peers FasterFuture.Blogspot.com
4. If your demographic is using widgets… Which networks are popular with your demographic? Are rivals already there? Buy them (sponsor them) Beat them Launch elsewhere FasterFuture.Blogspot.com
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6. Rapid iterations, rapid evolution to seek fit with purpose FasterFuture.Blogspot.com Do rapid a/b testing Adjust to promote success of objective Measure against Original objective Central knowledge management shares with all parties Feedback to central knowledge management