Every company is looking for new business opportunities and with the current economic situation the BRICS countries are one of the best options. Brazil is a land of opportunities where successes and failures are around the corner, it's all a question of knowing how to do the right things. Any business has specific needs but there are some best practices that any startup should know. Here the slides of the meetup done in Katowice and Krakow mai 2013.

1. DOING
BUSINESS IN
BRAZIL DAVIDE BALLESTRA
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2. POLAND VS BRAZIL
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3. POLAND VS BRAZIL
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4. POLAND VS BRAZIL
•Population: ≈40 MM
•Area: 312,679 km2
•GDP: US$771.658 billion (20th)
•Doing Business Rank: 55
•Fifa Ranking: 63
•Population: ≈200 MM
•Area: 8,515,767 km2
•GDP: US$2.356 trillion (7th)
•Doing Business Rank: 130
•Fifa Ranking: 19
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5. BRAZILIAN
STARTUP
ECOSYSTEM
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7. GOOD TIPS
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8. KEY CONCEPTS
•Community
• Brazil is a collectivist society which places family and the community at the centre of its social structure. Communities and
families in Brazil tend to be large and close-knit, providing members security and connections. The importance of family is also
evident in Brazilian business culture where often family members will often be found working for the same company, either
family owned or otherwise.
•Relationship
• Similar to the importance placed on family, Brazilians depend heavily on relationships with others. It is essential therefore to
spend the time getting to know your Brazilian counterparts, both personally and professionally. Knowing the right people will
also help minimise any frustrations you might experience doing business in Brazil.
•Time
• Time in Brazil is approached in a very relaxed and flexible manner. Punctuality and precise plans are not common. Brazilians
tend to live life at a slower pace, and this carries over into business which can result in negotiations taking much longer than
you are used to. Meetings are also often delayed or cancelled without any prior warning.
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9. NEXT TRENDS
•MOBILE FIRST
• 90% of sold cellphones are smart
• 30% discount on smartphone, expect increase of sales for Christmas
• Over 50M active smartphones already
•Entrepreneurs
• C class has grown dramatically and is starting doing business
• Eager to learn and find self-services solutions/product
•Entertainment
• With more money Brazilian do what they like: enjoy life
• Any product either off- or online will find a target
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10. CONTACT
davide.ballestra@
b-young.me
+55 1125396729
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