2. Unparalleled Experience . Strategic Insight . Concrete Results . We service all facets of the media/entertainment industry… At SmithGeiger we build research innovation, rich insights, and detailed actions steps into all of our engagements Broadcast & Cable Networks Local Television Stations Major Film Studios & Home Entertainment Providers Major Production Companies Program Syndicators ecommerce Companies Retailers Publishing Companies Agencies Radio Stations Premium Movie Channels Sports Channels, Leagues & Events Videogame Developers & Distributors Consumer Electronics Manufacturers VOD & DVR Companies Cable, Satellite & Telco Providers Technology Companies Advertising, PR, & Design SmithGeiger Company Overview
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8. SmithGeiger’s practice deals with entertainment consumers at every level and across multiple platforms. Our clients include broadcast networks, cable channels, home video production studios, internet companies, videogame developers, and technology companies. SmithGeiger Company Overview Our Clients SmithGeiger
9. Our Expertise SmithGeiger Company Overview All of our methods are designed to foster a deeper understanding of how people think about and consume entertainment content Genre/platform-specific research & consulting (e.g. attitudes among fans of a specific genre or consumers of online, Blu-ray, Xbox Live, etc.) Pilot testing & series maintenance Team/venue-specific research & consulting (The experience of attending a live event in a particular location) Title- or product-specific development, marketing, & pricing strategies ( technology, home video, and gaming) Programming acquisition, development, & scheduling strategies 3-Screen strategies & tactics (Television – Online – Mobile) On-air talent testing & coaching ( Hosts, Commentators, Analysts) Audience growth & segmentation (Increasing loyalty among core fans, growing reach & engagement among casuals) Attitudinal and behavioral research designed to uncover how consumers define and experience entertainment (home ent., television, gaming, online, out-of-home, live events, etc.) SmithGeiger
10. Title testing / Franchise valuation Print ad testing / Promo testing Package testing Competitive landscape studies – release window, holiday shopping, purchase occasion Title awareness, Intent to purchase Marketing optimization Pricing / discrete choice / conjoint (special features, added value, Blu-ray vs. standard def, etc.) Audience growth & segmentation We have conducted a variety of Home Entertainment studies, including…. SmithGeiger Company Overview Our Expertise SmithGeiger
12. Social Networking Applications Encounter Groups / 1-on-1 Sessions Online Surveys In-home Affinity / Peer Groups / Ethnographies Virtual Tag-Along & Text-Based Surveys Online Message Boards / Forums Store Intercept / Secret Shoppers 1-on-1 Online Chats Online Dial Testing In Person Dial Tests Telephone Interviews Traditional Focus Groups Usability / Moderated Usability Methodologies SmithGeiger Research Methods Our Methods We have experience using a multitude of research methodologies, both qualitative and quantitative, including…. We are agnostic when it comes to methodology, using whatever method is best suited to serve a client’s needs. Video Diaries
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16. Social Networking Applications Methodology Provides an immediate pipeline to specific audience targets. We have the ability to reach highly engaged entertainment consumers in an environment where they are already sharing, commenting, and exploring their favorite TV shows/games/movies/sports teams. SmithGeiger Methodologies Engaged Fan Community I This method works very well for show premieres (such as this year’s launch of Lost, an internal study we conducted), DVD releases, or TV shows that may be appearing soon on DVD – by quickly and inexpensively reaching out to the fan base, we can immediately identify opportunities and challenges among fans of a specific property or a particular genre.
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20. Observing our viewers/consumers in their “natural habitats” to uncover insights into their behaviors and states of mind. More depth – defining characteristics, motivations, entertainment needs and interests, specific viewing behavior Greater honesty of response Positive group dynamics SmithGeiger Methodologies In-home Affinity / Peer Groups / Ethnographies Methodology Creative exercises to uncover deeper brand connections, meanings, and emotional currency. We have used this method in a number of cases where it was important to see exactly how the clients’ brands impacted respondents’ lives where they live. In one case, we went into the homes of gamers to see why a particular title resonated with them – finding insights for our client that a huge volume of previous quantitative work hadn’t been able to uncover.
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24. Telephone Interviews Methodology SmithGeiger Methodologies Gold standard. Used for delivering a truly random sample with results projectable to a larger population. Large sample, widely respected, statistically valid. We have conducted hundreds of phone studies for multiple local news stations across the country. This methodology has allowed us to reach many news viewers in small markets, accurately reflecting the Nielsen meter/diary distribution in each case. These studies have helped many of our clients to “move the needle,” either expanding a leadership position or making inroads as the insurgent station in a market.
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26. Why did they react that way? How do they react? See first-hand viewer reactions and responses See real-time results in viewing room or via video streaming from any location Second-by-second rating capture plus responses to closed ended questions all captured in real-time with digital input Face-to-Face Dial Tests Follow-up focus groups immediately following dial test Dynamic discussion with experienced moderator SmithGeiger Methodologies In addition to pilot testing and series maintenance, we have also used dial testing to measure audience engagement with advertising within various genres and specific on-air programs – leading to new sales opportunities for our client. Methodology
29. Interactive Flash Report Within 48 hours This interactive topline report includes charts and analysis of all closed ended responses captured during fielding. Using the dropdown feature allows you to look at different slices of data while navigating through the charts Interactive flash report including graphs of closed-ended questions, analysis, and graphs of moment-to-moment data SmithGeiger Deliverables
30. Interactive Dial Response Analysis Within 1 week The interactive dial response analysis is an annotated moment-to-moment trace of viewers dial movements collected during dial tests, both online and in person. See what segments peak and valley and where significant gains and declines occur. SmithGeiger Deliverables You can click on different slices of data to see how the trace changes for each group.
31. Video Dial Response Analysis Within 1 week Like the interactive dial response analysis, the video analysis is an annotated moment-to-moment trace, but has the added feature of being able to view the video simultaneously. You can choose a specific peak or valley and the video automatically jumps to that spot. SmithGeiger Deliverables
