Hotel social media and marketing presentation

1. Integrating Social Media Into Your Hotel Marketing Program @DavidGerzof

2. Nonja, the Only True Social Media Guru

3. Marketing a Hotel @DavidGerzof Typical Marketing Questions: Who are we marketing to? Who are our decision makers? What Influences their decisions? Where are they?

4. One Place You Can Find Them: @DavidGerzof 650,000,000people are on Facebook In the U.S. In the U.S. Source: Inside Facebook.com

5. A quick video on why social media

6. @DavidGerzof More than 250 million people use Facebook Connect every month. -Facebook 153million monthly visitors –Comscore College-aged adults (18-24) made up the fastest growing segment of users on Facebook in 2010. - AllFacebook.com http://www.nytimes.com/2011/03/12/technology/internet/12underage.html

7. So we get that our customers use social media, now what? @DavidGerzof First – Understand the two core ingredients of all social media platforms: Connecting & Sharing

8. @DavidGerzof So we get that our customers use social media, now what? Second – Understand what you offer: Connecting Place Lifestyle Experience An Open Transient& Temporary Space

9. 5 Core Platforms that should be used and integrated into hotel marketing @DavidGerzof Facebook – Connection to friends, sharing of life through updates Blog – Wordpress, Blogger etc. used on hotel’s domain Flickr – Popular photo sharing site YouTube – Popular video sharing platform, 2nd largest search engine after Google Twitter – Fastest Growing Micro-blog – quick updates

10. Listen first….. @DavidGerzof Set up a listening post www.search.twitter.com, http://www.google.com/realtime Find where people are talking about your hotel in your region Listen to you customers & potential customers

12. Engage

13. Entertain

15. Tap into your Customers Your best content will come from your customers: Current Room Guests Current Space Guests Alumni Guests @DavidGerzof

16. What Do I Need? @DavidGerzof And/Or And

17. Who Will Tell Your Story? Guests Administration Staff Visitors The question is who? NOT “when?” or “if?” How you prepare and engage will make all the difference Define your voice - meme @DavidGerzof

18. Can you control where content goes? @DavidGerzof NO! Instead of seeking out content all over the Web, provide select places for content to live. A blog (micro-blog like Twitter or Facebook) Educate Guests and Employees where and how to use social media

19. @DavidGerzof Benefits Fresh, original content most important element of on site SEO Social media allows you to create relevant content on a daily basis Having a blog, Facebook page, and Twitter allows to placing relevant keywords on your site, adding more searchable pages

20. Manage Your Social Media If properly managed, social media could be one of your hotel’s top marketing and crisis communication tools Own your accounts Monitor what’s being said – set up listening posts Engage individuals online and offline Enforce your social media policies The Sentinel Effect @DavidGerzof

21. Measurement Friends & Followers Link clicks –bit.ly Page views Referral traffic Mentions @DavidGerzof

22. Thank you @DavidGerzof

23. Idea Monday Night “Tweetup” event “Twitteratti” Special drinks Gets new people into the space Gets people sharing Four Season’s life style brand locally