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The art,
techniques and
discipline of
public speaking
Aspires’ lunch, Microsoft Norway,
Tuesday January 26th, 2021
1 200 – 1 500
VS. 5 – 15
Is your message made to stick?
Growth mindset
Carol Dweck quotes a 12-year-old girl, who captured the
difference between a fixed and a growth mindset beautifully:
Most kids, if they’re not sure of an answer, will not raise
their hand to answer the question. But what I usually do is
raise my hand, because if I’m wrong, then my mistake will be
corrected. Or I will raise my hand and say, ‘How would this
be solved?’ or ‘I don’t get this. Can you help me?’
Just by doing that I’m increasing my intelligence.
Hitting it right on
from start
• Promise
• Picture
• Proof
• Pitch
Stand up
Speak up!
And shut up
Speaker’s law
1) Have something to say
2) Say it
3) When it’s delivered:
Shut up
Speaker’s
weaponry
• Voice
• Eyes
• Hands
• Body
Pillars of persuasion
1. Ethos: Builds on our knowledge,
character and charisma
2. Logos: Comes with what’s true, correct
and measurable
3. Pathos: The words that evokes
feelings, sense of power, pride
4. Kairos: Time, place and setting, your
attire, that button undone … or not …
Taking pulse and giving it back to the
audience
Define your role
What role am I given?
What role do I want to
play?
KNOW YOUR AUDIENCE …
… AVOID BEING EATEN
1 # We cannot
concentrate on
boring things
2# Visuals
outperform
all other
senses
Speech vs.
conversation
Make it stick
THE CURSE OF
KNOWLEGDE
• Acronymists
• Abstractionists
S
U
C
C
E
S
Simple
Unexpected
Concrete
Credible
Emotional
Stories
JFK 1961
“We’ll put a man on the moon and return
him safely by the end of the decade”
JFK CEO 2021
"Our mission is to become the
international leader in the space
industry through maximum team-
centered innovation and
strategically targeted aerospace
initiatives."
THE POWER OF
EXAMPLE
“People have always been
more impressed by the
power of our example than
by the example of our
power.”
Bill Clinton
Works in three important ways:
1. An example proves possibility
2. It suppresses other possibilities
3. We tend to generalise from
examples
Bridging
Answer – Bridge – Message
Preparations
and mindset:
Be a storyteller
not merely a
responder
• What is my main message(s)?
• What facts and tangible examples do I
have to prove my case?
• How do I communicate this clearly and
effective?
• What is my response to the critics?
There are people who never come
to Fantasia ... And there are people
who get there and remain forever.
But there are also some who
travels to Fantasia and returns.
These are the people who make
both worlds healthy.
Michael Ende
Questions?
David Hansen
@dhansentwitt
/david1978hansen
E-post: dahanse@microsoft.com
Telefon: +47 90523113
27

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