1. Southwest Airlines Culture

2. PEOPLE make the CULTURE

4. Commitment to Our CUSTOMERS

6. Give People the Freedom to be Themselves # 1

7. Hire for Attitude, Train for Skills # 2

8. SOUTHWEST AIRLINES PEOPLE PROFILE Customer Focused Team Player Self Motivated Takes Initiative Open and Flexible to Change Sense of Humor Takes Pride in Work

9. Provide a Learning Environment # 3

10. Career Development and Growth Opportunities # 4

11. Don’t Keep Employees Who Don’t Fit the Culture # 5

12. Communicate Communicate Communicate # 6

13. Avoid Elitism Kill Bureaucracy # 7

14. Be Flexible Do the Right Thing # 8 Forgive Mistakes

15. Recognize, Reward and Everything! # 9 Celebrate

16. Encourage People to Act Like Owners # 10

23. Thank You Questions or comments: Tom Miller (214) 792-5298 [email_address]