Organizations are great at starting new online projects ... and then letting them quickly die. Do you know how to plan, sustain, and set goals for an online project? This session describes the planning processes used by several different libraries — how they plan, create strategy, get buy-in, and sustain a social media project.

1. flickr.com/photos/7amanito/3039338366/
Social
Media
Strategy
& Goals
david lee king | topeka & shawnee county public library | davidleeking.com

3. gotta
start
#1

4. “There is no
instruction manual”

5. just start

6. just start
Edmonton
Skokie
Topeka

7. start
small
flickr.com/photos/jdhancock/3760104591/

8. start smart
flickr.com/photos/jakecaptive/3205277810/

9. gotta have
strategy
& goals
#2

10. your plans
will change

11. flickr.com/photos/ramdac/373881476/

12. flickr.com/photos/sockrotation/4039832775/
what goals?

13. flickr.com/photos/jonmcgovern/2698412919/
develop some
evil plans!

14. flickr.com/photos/loop_oh/5454534736/

15. set the
direction
flickr.com/photos/nicholas_t/2222229134/

16. big goal:
connect with
your patrons!
flickr.com/photos/sanjoselibrary/2800670513/

17. gotta
define your
audience
#3

18. personas
flickr.com/photos/mdxinteractiondesign/2961879717/

20. go where
flickr.com/photos/beavis/2425374221/
people gather

21. gotta
sustain
it! #4

22. flickr.com/photos/markjsebastian/1264424156/
who does the work?

23. let staff own it
flickr.com/photos/wolflawlibrary/3636067822/

24. the process
1 person
flickr.com/photos/cayusa/431036565/

25. the process
larger team
flickr.com/photos/cayusa/431036565/

26. the process
Topeka
flickr.com/photos/cayusa/431036565/

27. flickr.com/photos/transkamp/54371294/

28. Thank You!
davidleeking.com