The combination of photo-sharing and image recognition is revolutionizing marketing. Learn how these technologies create new opportunities for product companies, disrupt retail, and enable social commerce.

1. “Photosharing
is like breathing”
1
People post 1.8B photos on social networks every day

2. 2
Thank you, phones
As a species, cameras have a lot to be thankful for

3. eyes are getting atomized
3
and the eyes that take these photos are changing
in important ways.

4. photography is moving
from INTENTIONAL
to INCIDENTAL
4
with the atomization of cameras, the practice of photography itself is quickly
splitting into two modes: intentional (like instagram) and incidental (like drop cam)

5. homes, offices, and cities can see
5
dropcam
the popularity of self- surveillance is exploding

6. our TVs recognize gestures
6
so we can gesture in front of them

7. our trees see
7
Hunting cameras are an exploding category—fulfilling a
Tolkien fantasy

8. 8
to see critters like this, diligently pulling all-nighters

9. ovens see what’s inside
9
And why shouldn’t we have perfectly browned cookies?

10. pens need a cloud
10
Anoto
We are embedding cameras in pens to record every mark, and
synch our notes with the audio recorded lecture or conversation

11. IO brush samples the world
11
MIT Media Lab
This magic paint brush from Hiroshi Ishii’s Tangible Media
Group embeds a camera to sample the world

12. Lightbulbs are starting to see
12
MIT Media Lab
…now Tulip
By embedding cameras and pico-projectors in bulbs
augmented reality experiences are possible without screens

13. selfie stick v2
13
Chris Anderson from 3D robotics calls drones selfie sticks. Soon
they will embed the shot-planning and editing wisdom of Spielberg.

14. bikes and cars, trains and planes
14
You want evidence for accidents, for being doored or derailed

15. 90% approval rating
15
body cameras are experiencing a incredible surge. They need a particular
type of image-recognition: redaction of faces and license plate numbers.

16. Lifelogging
“never miss a moment”
16
cameras are being sewn into clothing
to log the highlights of your day.

17. The #QS uber-sensor
17
sped up 300x
…but they capture much more. This is the future of the
quantified self—with a host of privacy concerns

18. PhotoCloud
18
Welcome to the photo cloud. A cloud containing all of the
photos, and the computer vision algorithms to read them all.

19. process every photo on social
19
What happens when a system not only processes YOUR photos,
but EVERY photo that is shared on social? A new picture emerges.

20. recognize 5000 brands, 1000 objects
500 scenes, faces, smiles and more20

21. Integrations
Oracle Mock up
Ditto provides a PhotoReader API to the biggest marketing clouds
in the world: Oracle, Synthesio, Tracx, BrandWatch, and more

22. DEMO
streamditto.com
22
Dip into the realtime stream right now

23. Digital Ethnography
23
For brands it reveals how people actually use their products
authentically, in-the-wild

24. Competitive Intelligence
24
by counting visual mentions companies measure their
ad-effectiveness based on “ground truth” data

25. VisualBrandPower.com
25
Now there is a critical new metric that may predict marketshare for
hedge funds and CMOs. We divide photo-share over revenue-share
to generate visualbrandpower.com for each product category.

26. Find organic fandom
26
photos with brands and products help companies like MU find far-flung fans that are
wearing their jerseys and may want to come to a game—or subscribe to pay-for-view

27. Ubiquitous cameras
will reshape commerce
27
Why? Because social influence that already occurs through
photos, will become directly actionable

28. CV makes unstructured data
structured, and actionable
28
Ditto dot
LEARN CALL WATCH CONNECTGO BROWSEDONATE
what if you could recognize what is in photos and link to
actions? What if you could Ditto something?

29. Fashion
29
glasses::warby
BROWSE
we are already influenced by our network,consciously or
unconsciously, for nearly EVERY product category.

30. Spectator sports
30
Baseball::seatgeek
TICKETS
but now we will act on friend’s photos, in the CONTEXT of
social streams. Get ME a deal on that seat!

31. Recreation
31
SUP::ebay
some offers will be expiring, like auctions on ebay for paddle
boards, and therefore even more seductive

32. Travel
32
Beach::Expedia
FLY
we will be able to ditto our friends experiences for nearly
everything…not just objects but scenes like this

33. Dining
33
Meal::OpenTable
RESERVE
Or experiences like this…reserved via services we ALREADY
have a relationship with

34. Music
34
Tshirt::Apple music
LISTEN
we can bring sound to photos

35. Entertainment
35
movie poster: Fandango
PREVIEW
Interrogate nearly everything for a new layer of information.
Every object has a digital shadow

36. Retail
36
and disrupt retail and advertising through social commerce.
aka P2P commerce

37. phones + cameras = UGC
+ social networks = attention on photos
+ low cost data plans = massive UGC
+ CV = structured UGC content
+ elasticCloud = affordability @scale
+ incidental cameras = surrogate experiences
+ affiliate models = social commerce
37
How did we get here again?
How did we arrive at this BIG PHOTO disruption where
Ditto’ing as the new path-to-purchase?

38. phones + cameras = UGC
+ social networks = attention on photos
+ low cost data plans = massive UGC
+ CV = structured UGC content
+ elasticCloud = affordability @scale
+ incidental cameras = surrogate experiences
+ affiliate models = social commerce
38

39. phones + cameras = UGC
+ social networks = attention on photos
+ low cost data plans = massive UGC
+ CV = structured UGC content
+ elasticCloud = affordability @scale
+ incidental cameras = surrogate experiences
+ affiliate models = social commerce
39

40. phones + cameras = UGC
+ social networks = attention on photos
+ low cost data plans = massive UGC
+ CV = structured UGC content
+ elasticCloud = affordability @scale
+ incidental cameras = surrogate experiences
+ affiliate models = social commerce
40

41. phones + cameras = UGC
+ social networks = attention on photos
+ low cost data plans = massive UGC
+ CV = structured UGC content
+ elasticCloud = affordability @scale
+ incidental cameras = surrogate experiences
+ affiliate models = social commerce
41

42. phones + cameras = UGC
+ social networks = attention on photos
+ low cost data plans = massive UGC
+ CV = structured UGC content
+ elasticCloud = affordability @scale
+ incidental cameras = surrogate experiences
+ affiliate models = social commerce
42

43. phones + cameras = UGC
+ social networks = attention on photos
+ low cost data plans = massive UGC
+ CV = structured UGC content
+ elasticCloud = affordability @scale
+ incidental cameras = vicarious experiences
+ affiliate models = social commerce
43

44. phones + cameras = UGC
+ social networks = attention on photos
+ low cost data plans = massive UGC
+ CV = structured UGC content
+ elasticCloud = affordability @scale
+ incidental cameras = vicarious experiences
+ affiliate models = social commerce
44

45. https://www.google.com/search?q=pinterest+logo&client=safari&rls=en&tbm=isch&imgil=KQNrHLnCIi7Y8M%253A
%253BIgDGYpW4w_azLM%253Bhttp%25253A%25252F%25252Fwww.authormedia.com%25252Fthe-pinterest-cheat-
sheet-to-image-sizes%25252F&source=iu&pf=m&fir=KQNrHLnCIi7Y8M%253A%252CIgDGYpW4w_azLM
%252C_&usg=__VATr41rXemf9W8moeAQnRdwke0g%3D
Every social
photo-stream
will become
actionable
45
Why? Because that’s where people’s attention is. Ecommerce
will go there too. So blow up your website and app strategy.
Brands want to swim in the social streams.

46. Integrations
Oracle Mock up
The last piece of the social commerce puzzle is plumbed:
Pinterest has buy-pins, Facebook has rich-media objects, and
Twitter photos are actionable.

47. Visual search as a service
ditto.us.com
47
The API for the PhotoCloud is ready for your business or app.
Put these photos to work!

48. thanks.
@davidrose
ditto.us.com
48