Overview of the unique skills and testimonials of G3k Consulting - Golf 3000's brand new golf consultancy business.

1. C R E D E N T IALS

2. About Us
G3k Consulting is a company with expertise across the
leisure, property and marketing sectors.
We provide consulting and management services
for golf courses, driving ranges, resorts and property
developments.
Our knowledge of the development process for
residential & leisure property sectors ranges across
a mix of European, North American and Middle East
operations.
With over a century of experience at the most senior
levels in the golf and marketing industry we are uniquely
placed to delivery creative solutions which generate value
and differentiate client products from the competition.

3. Golf
We provide consultancy for all aspects of the golf
industry from golf course development to marketing and
operational advice on how to optimise golf resorts.
Our team has over a century of experience across a
range of golf related developments.
We offer feasibility studies, business plan creation,
marketing and operational consultancy, golf course
environmental studies and advice, golf course design and
project management.
Our team of senior advisers ensures our clients receive
the most up to date advice on capital expenditure,
budgeting, cash-flow, planning, policy, archaeology and
ecological surveys.
Property Marketing
We operate a full service creative marketing business
working across a wide range of sectors. We provide a
mix of highly targeted and effective marketing tools to
support the leasing, sales and general marketing process
for residential, leisure and commercial developments.
Our main products include naming and branding,
brochures, particulars, websites, signs, adverts, property
PR and computer generated imagery (CGI).
Clients range from residential and commercial
developers, hotel, golf and spa resorts including fractional
ownership, housebuilders, architects, property agents
and renewable power companies.
Working in partnership with clients, we aim to deliver
to brief, on time and budget marketing materials that
differentiate our clients properties through exceptional
creativity and bright ideas.

4. Our Team
Stewart Smith MPGA – Professional Golfer Audrey Ramsay – Communications
Stewart began his career in the golf industry as a player on the European Tour and then spent Audrey is a senior communications and brand strategist with extensive experience in the
time coaching in Scandinavia, United Kingdom and the USA. After a number of Senior/Director corporate sector engaging with global markets and stakeholders. She was Corporate Relations
of Golf roles in exclusive private member resorts and developing a golf retail offering, which he Director of Diageo Plc where she led an International trouble-shooting team across Europe,
sold to American Golf, he was the Lead for Scottish Golf Tourism. North America, Africa, Latin America, the Caribbean and Asia. She brings a unique and
practical insight to the strategic value of brand experience and approaches every project with
customary creativity and flair.
John Stirling – Finance
John is a chartered accountant and brings specialist financial experience to the team. He David Stirling – Sales
co-established KPMG’s practice in Turks and Caicos (Caribbean) where he advised clients
and organisations on a range of areas including Financial Derivatives and Specialised David worked at KPMG before becoming a founding partner of Stirling Enterprises. Based
Offshore Financial Investment vehicles. He brings critical thinking to project development and in the USA, David brings energy and passion to his work, he is a specialist in creating and
management. He is also Director of Storyteller Films; a film and finance company based in Los directing events and has worked with award-winning artists. More recently he is a founding
Angeles. owner of Highlands and Mary Queen of Scots; two acclaimed restaurants in New York City.
Joe Mitchell – Finance Martin Lambley – Creative
Joe is a chartered accountant with a wide experience of business and finance. Having trained Martin is an award winning Creative Director with over 25 years of experience in the advertising
and worked for KPMG in Scotland and the Caribbean, in 1997 he left to re-purchase his family and design business, both in London and in Edinburgh. He has won more than 70 major
food business, where by acquisition and on-going expansion made the prestigious, Sunday Natioal and International creative awards tackling every brief with enthusiasm and commitment.
Times Profit Track 100. The group was later sold to one of Europe’s largest food businesses, He has worked on national and international campaigns including Barclays Bank, Mitsubishi
the 2 Sisters Food Group Ltd after Joe had driven the rise in annual turnover to more than £40 Motors, RBS, Olivetti, Minolta and Honda.
million.
David Jenkins – Projects
Iain Stirling – Marketing
David brings a wealth of commercial consulting and business administration experience from
Iain runs Native – well respected for its marketing consultancy, creativity and digital solutions. over 15 years in eCommerce, sport and the media including developing the world’s first loyalty
With twenty years of experience working in senior global project management and marketing scheme in sport, delivering the leading online golf improvement platform on the web with
roles with Global PLC’s including Diageo, Volkswagon Group, Marks and Spencer and Jim Severiano Ballesteros (www.SeveAcademy.com) and holding the Chief Executive post of the
Beam Brands. He brings a multi-sector, global skill-set to our client’s projects. football industries preferred charity – Football Aid.
Iain serves on the Boards of Scottish North American Business Council, the Enlight Foundation
and is the Founding Chairman of the US State Department’s Scottish International Visitor’s
Program Alumni.

5. Our Experience - Golf

6. Our Experience - Property

7. Case Studies
Elea Estate
Project:
A golf/hotel and spa/residential development in Paphos,
Cyprus.
Elea Golf Resort and Spa including:
Elea Golf
Elea Residential
Elea Village
Elea Hotel
Product:
G3k Consulting provided a range of marketing and
consultancy servicing for the development pre and post
opening, building the brand ‘Elea’ and directing how it
should be marketed.
We facilitated an all stakeholder workshop to establish
the brand and provide all marketing materials from
website, signage, direct mail, brochures, promotional
DVD’s, CGI Imagery to managing events and the PR
campaign.
Results:
Sold out the membership target number within three
months of opening. A waiting list for membership is
now established.
Established very healthy revenue numbers across all
target markets – between 52% and 73% of annual
revenue projections for this financial year with only two
months having elapsed.
Retail figures are similarly ahead of budget, as are
incremental food and beverage sales.
Evaluation of events marketing and implementation of
new strategy to ensure continued success.
First five properties planned as a result of leads
generated and converted due to the success of the
property marketing.
Created opportunity for Elea to be marketed to the
global golf industry at the Open at St Andrews.

8. Case Studies
Carrick on Loch Lomond
Sense check of feasibility study on £65 Million
development. Included business plan creation, project
management through to opening and overview of
marketing of golf, spa, hotel rooms and fractional
ownership property.
The Renaissance Club
Pre-opening creation of marketing plan, project
management of completion phase and then operation
of private club where income from membership joining
fee escalated with succesfull recruitment of members.
Included operation of golf, coaching, F&B and residential
business.
The Roxburghe
Adviser to the Duke of Roxburghe on entire Golf property
and hotel facility to take it from early phase 1 to its
maturity as a resort going forward.

9. Case Studies
Aviva
An award winning office design by Foster + Partners part
of Edinburgh’s Quartermile development.
G3k Consulting Q1 branding took a fresh approach and
focused on location, quality and property specifications.
Robertson Homes
Evolving and applying full corporate identities, sales and
marketing collateral for boutique residential property
developer in conjunction with renowned designer
Amanda Rosa
Mourjan Marinas
Create brand and full corporate identity for marina
developer in the Middle East.
A whole new brand identity was created to symbolise the
companies core values of strength and reliability while
conveying the idea of working in harmony above and
below the sea.

10. Activities
Consulting
Consulting services across golf courses, driving ranges,
resorts, property developments including:
Advisory services
Feasibility studies
Design audits
Golf course design
Property development
Event & marketing Strategy
Management
Management of facilities including turnaround strategies:
Facility development
Technical services
Full management
Golf course consulting
Operational audits
Agronomic assessments

11. Stewart Smith
Telephone: +44 (0) 0131 225 1644 Mobile: +44 (0) 778 986 0359 E-mail: stewart@golf3000.com
UK: 52 Albany Street Edinburgh EH1 3QR Scotland USA: 1414 0cean Dunes Circle Jupiter FLO 33477