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Strategic Marketing Evolves
The changing role of brands in the network age




California School of International Management - San Diego, Lipari - Second Life
                                6 February 2008
                           David Orban
                         www.davidorban.com
Brands are intermediaries
Disappearing Company Man
The birth of the Company
Value as trust
Encounters of the first kind
Disintermediation: immediacy
Face of the new/old values
Face of the new/old values
Networks of relationships
Blogs and social networks
Idea-flows in a flat world
What are the next steps?
Thanks,
                                  credits,
                                 contacts:
Thanks to:            Image credits:                      David Orban
Larry Lessig          dashboard: dawnhops
Gianni Degli Antoni   donkey, cola, face: Meanest    sl ‘Davidorban Agnon’
                      Indian
Michele Leidi
                      malcomx: spcoon                   skype davidorban
Wikipedia
Flickr
                      ship: mikebaird
                                                    david@davidorban.com
                      coins: mc559
Google
                      market: Lucas Jans             www.davidorban.com
                      clouds: Pear Biter
                      contacts: luc legay

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Strategic Marketing Evolves