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Personal Branding

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David Cohen
David Cohen

Slides used for a presentation on personal branding by David Cohen, the Brand Therapist, Equation Arts LLC.

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Personal Branding Bringing Clarity and Focus to your Personal Brand http://www.EquationArts.com
Welcome! ,[object Object],[object Object],http://www.EquationArts.com
You ,[object Object],[object Object],[object Object],http://www.EquationArts.com
[object Object],http://www.EquationArts.com
Things change ,[object Object],http://www.EquationArts.com
Things change ,[object Object],http://www.EquationArts.com
was: http://www.EquationArts.com
is: Gary Vaynerchuk ,[object Object],http://www.EquationArts.com
What is “Brand”? http://www.EquationArts.com
What is “Brand”? ,[object Object],[object Object],[object Object],http://www.EquationArts.com
What is “Brand”? ,[object Object],[object Object],Copyright 2008, Equation Arts, LLC.
What is “Brand”? ,[object Object],[object Object],Copyright 2008, Equation Arts, LLC.
Branding’s Job ,[object Object],[object Object],http://www.EquationArts.com
What is “Brand”? ,[object Object],http://www.EquationArts.com
Three Rs ,[object Object],[object Object],Copyright 2008, Equation Arts, LLC.
Three Rs ,[object Object],[object Object],Copyright 2008, Equation Arts, LLC.
Three Rs ,[object Object],[object Object],[object Object],[object Object],Copyright 2008, Equation Arts, LLC.
Brand Cycle ,[object Object],[object Object],[object Object],[object Object],http://www.EquationArts.com
When all else fails ,[object Object],[object Object],http://www.EquationArts.com
The truth about first impressions ,[object Object],[object Object],http://www.EquationArts.com
What matters ,[object Object],[object Object],[object Object],Copyright 2008, Equation Arts, LLC.
Understand the Brand Your Difference is Your Brand Copyright 2008, Equation Arts, LLC.
Why be Different? Copyright 2008, Equation Arts, LLC. You already are! (you just might not be saying it loud enough)
Why be Different? Copyright 2008, Equation Arts, LLC. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why be Different? Copyright 2008, Equation Arts, LLC. Different makes you memorable and indispensable!
How to be Different? ,[object Object],[object Object],[object Object],Copyright 2008, Equation Arts, LLC.
How to be Different? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2008, Equation Arts, LLC.
How are you different? http://www.EquationArts.com
Context, defined ,[object Object],[object Object],http://www.EquationArts.com
Why is Context important? http://www.EquationArts.com
Why is Context important? http://www.EquationArts.com
Context, what matters ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.EquationArts.com
What’s your context? http://www.EquationArts.com
Focus, defined ,[object Object],[object Object],[object Object],http://www.EquationArts.com
Focus, what matters ,[object Object],[object Object],[object Object],[object Object],http://www.EquationArts.com
Focus in action ,[object Object],[object Object],http://www.EquationArts.com
Focus in action http://www.EquationArts.com
Focus in action http://www.EquationArts.com
What one thing do you want people to focus on? http://www.EquationArts.com
Consider the 3 Cs ,[object Object],[object Object],[object Object],[object Object],http://www.EquationArts.com
Be Clear – Have a Theme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.EquationArts.com
Be Concise – Edit! ,[object Object],[object Object],http://www.EquationArts.com
Be Consistent – Walk your Talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.EquationArts.com
One more C = Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.EquationArts.com
[object Object],http://www.EquationArts.com
[object Object],[object Object],http://www.EquationArts.com
[object Object],[object Object],http://www.EquationArts.com
[object Object],[object Object],http://www.EquationArts.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.EquationArts.com
[object Object],[object Object],[object Object],http://www.EquationArts.com
Philosophy ,[object Object],[object Object],[object Object],[object Object],Copyright 2008, Equation Arts, LLC.
And remember… ,[object Object],http://www.EquationArts.com
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.EquationArts.com

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