Successful techniques for building your industry voice with social media
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This is an update to a presentation I did last year with a similar name. This has more stories in a shorter amount of time, plus it focuses on the power of super users and contests. Total time is 25:06.
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Successful techniques for building your industry voice with social media
- 1. Successful techniques For building your Industry voice with Social Media
- 2. Where to find me http://sparkmediasolutions.com Blog: http://sparkminute.com/ david@sparkmediasolutions.com Twitter: @dspark
- 5. Build your industry voice
- 6. Become a super user
- 7. Connect with super users AKA influencers
- 9. Connect an existing Brand or talent To your brand
- 11. The bigger brand Is insurance Attention to your Content
- 12. Ride current hot news And cultural memes
- 15. Have systems In place Create reactive Content
- 16. To own a space Interconnect Focused content
- 17. 9-19-09
- 21. 9-22-09
- 24. 9-26-09 10-1-09 - early
- 28. 10-1-09 - later 10-2-09 - early
- 29. 10-2-09 - later
- 30. 4-28-10
- 31. Focused, distributed Interconnected content Anchor to goal
- 32. Become a Visible expert
- 34. Focus brand and Content Publish consistently
- 35. Convert potential Buyers into a Word-of-mouth Marketing network
- 40. Product amplifiers Don’t have to be Customers
- 41. Let super users Run your business
- 44. Biggest fans can first be Complainers
- 46. Super users want Access, recognition, And respect
- 47. Use contests To reveal super users
- 48. Let your users Design your products
- 51. Let your users Sell your product
- 53. Let your users Compete to get hired
- 55. Let contests replace Business functions
- 59. Your creative department Vs. super users
- 61. Create channels To cultivate and Support
- 63. “What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.” - David Meerman Scott, author of The New Rules of Marketing and PR
- 64. I have no time For social media
- 65. Photo thanks: Jfravel SeeMidTN.com (aka Brent) Usaq.yongsan Luiz Felipe Machado Kbaird Prizepony gerlos To Flickr users: ElyceFeliz LisaBrewster SteveGarfield LeoReynolds Cambodia4kidsorg EwanMcIntosh MattHamm BirgerKing MichaelHaslam Burningpaper Susan NYC Wonderlane
- 66. Follow up materials http://bit.ly/spark_pinc
- 67. Thanks David Spark, Spark Media Solutions http://sparkmediasolutions.com Blog: http://sparkminute.com/ david@sparkmediasolutions.com Twitter: @dspark