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prototyping
!
David Sturtz
david@davidsturtz.com
twitter: @sturtz
[Explaining prototyping
to a five-year-old.]
Frozen storyboard image. (Walt Disney Pictures) via NPR

http://www.wbur.org/npr/247209372/for-top-flight-animators-the-gag-is-an-art-all-its-own
Prototypes
tell a story.
We prototype
to think.
We prototype
to learn.
We prototype
to decide.
Design Thinking
“a human-centered, creative, iterative, 

and practical approach to finding the best
ideas and ultimate solutions.” 

— Tim Brown, IDEO
Empathize
Observe
Engage
Immerse
INTERVIEWS + ETHNOGRAPHY
Tools
Telephone
Skype / Video Chat
Web conferencing/screen
sharing applications
Digital photos
Blogs, notebooks, diaries
!
empathize
What is it?
An open-ended conversation
with users about your area of
interest.
!
Why do it?
The best bang-for-your-buck as
a first step in getting to know
your users.
Allow these conversations to
snowball using affinity
diagramming and mental models.
!
Pay attention to tasks and goals.
EMPATHY MAP
empathize
PARTICIPATORY DESIGN
Tools
Paper, scissors, glue
YUI Design Stencils
Other images
empathize
What is it?
A tangible representation of a
system
!
Why do it?
Fun for everyone. Allows
participants to express needs
in a different format. We’re not interested in the actual
prototypes as much as the
conversations about the reasons
behind them.
PARTICIPATORY DESIGN
empathize
PARTICIPATORY DESIGN
empathize
Define
[USER] needs to [USER’s NEED] 

because [SURPRISING INSIGHT].
Analogy
Design Principles
Ideate
1. Defer judgment
2. Encourage wild ideas
3. Build on the ideas of others
4. Stay focused on the topic
6. Be visual
7. Go for quantity
Prototype
If a picture is worth a thousand words, 

a prototype is worth a thousand pictures.
“Prototypes should only command as much
time, effort, and investment as are needed to
generate useful feedback and evolve an idea.”

— Tim Brown, IDEO

http://www.ideo.com/images/uploads/thoughts/IDEO_HBR_Design_Thinking.pdf
SKETCHBOARDS
getting organized
USER FLOWS
prototyping
CUSTOMER JOURNEY MAPS
prototyping
STORYBOARDS / COMICS
prototyping
PAPER PROTOTYPES
prototyping
WIZARD OF OZ
prototyping
PAPER + POWERPOINT
prototyping
BALSAMIQ MOCKUPS
prototyping
Balsamiq Mockups
AXURE
prototyping
Axure RP
HTML / BOOTSTRAP / ETC.
prototyping
getbootstrap.com
getclank.com
foundation.zurb.com
!
jetstrap.com
easel.io
!
framerjs.com
WEB-BASED TOOLS
Tools
Mockflow
Proto.io
ProtoShare
HotGloo
FluidUI
InvisionApp
... etc.
prototyping
ADOBE EDGE REFLOW
prototyping
PATTERN LIBRARIES
prototyping
Recommended…
Design Thinking
http://dschool.stanford.edu/use-our-methods/
http://www.ideo.com/images/uploads/thoughts/IDEO_HBR_Design_Thinking.pdf
!
Customer Journey Mapping
http://www.servicedesigntools.org/
http://mappingexperiences.com
!
Comics
http://kevnull.com/creating-concepts-through-comics
http://alistapart.com/article/see-what-i-mean
designcomics.org
!
Design Pattern Libraries
http://ui-patterns.com/
https://ux.mailchimp.com/patterns/
https://developer.yahoo.com/ypatterns/about/libraries.html
!
Recommended…
prototyping
!
David Sturtz
david@davidsturtz.com
twitter: @sturtz
Photo Credits
"Shaping" by Becky Wetherington

https://www.flickr.com/photos/macbeck/3949856872
"Tea Anyone?" by Manish Bansal

https://www.flickr.com/photos/bansal98/2318035539
"Lauri at the Wheel" by kellinahandbasket

https://www.flickr.com/photos/kellinahandbasket/
2183799236
"Trimmed Bowls" by Martin Cathrae

https://www.flickr.com/photos/suckamc/2829328496

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Prototyping