Discover how to grow your app and take advantage of mobile advertising to grow your company. More info in https://twitter.com/davidtomas http://www.cyberclick.net

1. Mobile Advertising Tsunami
David Tomas
@davidtomas

2. Mobile Advertising Tsunami
Most traffic will be mobile
Sites that drives traffic from email have now more than 50 % of their visitors from
mobile.

3. Mobile Advertising Tsunami
What makes drives mobile marketing performance
Conversion
stores
And positioning in the app

4. Mobile Advertising Tsunami
How to surf the tsunami

5. Mobile Advertising Tsunami
Two different worlds
Apps
Mobile sites

6. Mobile Advertising Tsunami
Two different users

7. Mobile Advertising Tsunami
How to launch your app
First start with the basics
Descriptions and images in the store will define
your conversion rates. Check the keywords you use
and categories you want to compete.

8. Mobile Advertising Tsunami
How to launch your app
Can I integrate my app with social networks or find a way to growth hack the app

9. Mobile Advertising Tsunami
How to launch your app
Let’s start to promote my app

10. Mobile Advertising Tsunami
How to launch your app
Start with Search Traffic
You will control the type of users that
visits your app and will be able to
improve your conversion rates.
Select really specific Keywords and
queries that will match exactly your
application, from here you will be able
to test if the application is really going to
work.

11. Mobile Advertising Tsunami
How to launch your app
If it works it is time to be where the users are.
Are you able to profile your users ?
If that is the case then you can go to Facebook to start
to test
to broader audience.

12. Mobile Advertising Tsunami
How to launch your app
Ok it works, depending on your target
you might be generating from hundreds
of downloads per day to thousands.
Are you already well ranked in the
appstore or Google play?
If this is not the case you will need to do
new actions.

13. Mobile Advertising Tsunami
How to launch your app
Display advertising form mobile

14. Mobile Advertising Tsunami
How to launch your app
Apps directories
.

15. Mobile Advertising Tsunami
How to launch your app
Email marketing: email responsive.

16. Mobile Advertising Tsunami
How to launch your app
Use discovery apps.

17. Mobile Advertising Tsunami
How to launch your app
Incentivized traffic

18. Mobile Advertising Tsunami
How to launch your app
How to do it
You want to concentrate your budget to be ranked at
the top positioned
But be careful only if you have seen a good conversion
rate with Google adwords or Facebook traffic,
otherwhise you effort won’t get traction .

19. Mobile Advertising Tsunami
How to launch your app and boost your mobile traffic
Use online PR and guerrilla marketing.

20. Mobile Advertising Tsunami
How to launch your app and boost your mobile traffic
How PR affects the number of downloads

21. Mobile Advertising Tsunami
How to drive success in my mobile site
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Search.
Facebook
Email and Display
Directories/SEO
Retargeting
PR

22. Mobile Advertising Tsunami
How to launch your app
Let’s work now on the different metrics and steps to follow

23. Thank You!
@davidtomas
@cyberclicknet
www.cyberclick.net