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We Are Media: Blogging Presented by Dawn Crawford Communications Director at Colorado Children’s Immunization Coalition & Social Media Strategist at BC/DC & Laura Whitehead Web and print designer and consultant in online digital media at Popokatea

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What Do You Want Out of This Session?

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Agenda <ul><li>Blogging Overview </li></ul><ul><li>Learn from Others </li></ul><ul><li>Challenging Fears </li></ul><ul><ul><li>Commenting </li></ul></ul><ul><ul><li>Setting Up a Blog </li></ul></ul><ul><ul><li>That First Post </li></ul></ul><ul><li>Class Time </li></ul>

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Why Blog? Everyone thinks of changing the world, but no one thinks of changing himself. – Leo Tolstoy http://nibiryukov.narod.ru/nb_pinacoteca/nb_pinacoteca_painting/nb_pinacoteca_gay_portrait_of_leo_tolstoy.jpg

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<ul><li>Share your amazing story </li></ul><ul><li>Thank volunteers, board members, staff & supporters </li></ul><ul><li>Give supporters a behind-the-scenes look </li></ul><ul><li>Give staff an creative outlet </li></ul><ul><li>Further your cause </li></ul>

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Rules??!! All my life I've looked at words as though I were seeing them for the first time. - Ernest Hemingway http://blog.syracuse.com/shelflife/2008/07/hemingway.jpg

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<ul><li>Okay, there are no rules, but here are some guidelines </li></ul><ul><li>Update on a schedule </li></ul><ul><li>Grammatically correct </li></ul><ul><li>Write with substance </li></ul><ul><li>Link to other information </li></ul>

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What to Write About It's a matter of taking the side of the weak against the strong, something the best people have always done. - Harriet Beecher Stowe http://webpage.pace.edu/kculkin/files/mariachild.jpg

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<ul><li>Pick a niche – talk about your cause </li></ul><ul><li>Outstanding donations </li></ul><ul><li>Classes/Education </li></ul><ul><li>Success Stories </li></ul><ul><li>Clients </li></ul><ul><li>News that affects your cause </li></ul><ul><li>Get others to guest post </li></ul>

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Picking A Platform I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal. - Jane Austen http://lib.utexas.edu/exhibits/portraits/images/23.jpg

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<ul><li>Wordpress </li></ul><ul><ul><li>http://laura.popokatea.co.uk/ </li></ul></ul><ul><ul><li>http://www.bcdcideas.wordpress.com </li></ul></ul><ul><ul><li>http://www.coloradomom2mom.com </li></ul></ul><ul><li>Typepad </li></ul><ul><ul><li>http://beth.typepad.com/ </li></ul></ul><ul><li>Blogger </li></ul><ul><li>Make your own </li></ul>

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Getting Started The question isn't who is going to let me; it's who is going to stop me. - Ayn Rand http://drx.typepad.com/photos/uncategorized/2007/09/03/ayn_rand_4.jpg

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<ul><li>Read other blogs </li></ul><ul><li>Create a strategy </li></ul><ul><li>Pick a platform </li></ul><ul><li>Make your blog pretty </li></ul>

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<ul><li>Link to other favorite blogs </li></ul><ul><li>Assemble your team </li></ul><ul><li>Link to your other collateral </li></ul><ul><li>Take the plunge </li></ul>

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Finding Readers Cut out all these exclamation points. An exclamation point is like laughing at your own joke. - F. Scott Fitzgerald http://www.library.cornell.edu/olinuris/ref/fitzreading.jpg

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<ul><li>Include blog address on all your collateral </li></ul><ul><li>Include a teaser article in newsletters </li></ul><ul><li>List your blog on blog directories </li></ul>

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Ways to Blog Without a Blog You never really understand a person until you consider things from his point of view. - Harper Lee http://media-2.web.britannica.com/eb-media/91/126891-050-C7043366.jpg

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<ul><li>Guest posts on other blogs </li></ul><ul><li>Twitter or/and Facebook </li></ul><ul><li>Posterous or Tumblr </li></ul>

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Measuring Your Success Another flaw in the human character is that everybody wants to build & nobody wants to do maintenance . - Kurt Vonnegut http://www.theblacklaser.net/blog/wp-content/uploads/2009/01/vonnegut2.jpg

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<ul><li>Page views </li></ul><ul><li>Comments </li></ul><ul><li>Links </li></ul><ul><li>Employee, donor engagement </li></ul>

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Who To Read Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen. - John Steinbeck http://fansinaflashbulb.files.wordpress.com/2009/06/steinbeck.jpg

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<ul><li>Museum of Life and Science – Department focused blogs written by employees </li></ul><ul><ul><li>http://www.lifeandscience.org </li></ul></ul><ul><ul><li>http://mlsanimaldepartment.blogspot.com/2010/03/get-good-look-now.html </li></ul></ul><ul><ul><li>http://blogs.ncmls.org/greg-dodge/2010/03/11/snakes/ </li></ul></ul><ul><li>National Wildlife Foundation – Mission blogging </li></ul><ul><ul><li>http://blogs.nwf.org/ </li></ul></ul><ul><li>Colorado Health Foundation – Organizational blogging, lots of event blogging </li></ul><ul><ul><li>http://coloradohealth.typepad.com/health_relay/ </li></ul></ul><ul><li>Colorado Children’s Immunization Coalition – Mom talking to moms about a cause </li></ul><ul><ul><li>http://www.coloradomom2mom.com </li></ul></ul>

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<ul><li>We Are Media - http://www.wearemedia.org/ </li></ul><ul><li>Pod Nosh - http://podnosh.com/social-media-help/ </li></ul><ul><li>Beth’s NPO Social Media Blog – http://beth.typepad.com/ </li></ul><ul><li>Kivi’s NPO Communications Blog - http://www.nonprofitmarketingguide.com/blog </li></ul><ul><li>Donor Power Blog - http://www.donorpowerblog.com </li></ul><ul><li>Socialize Your Cause – Top 12 Blogs - http://www.socializeyourcause.org/top-12-nonprofit-blogs/blog/ </li></ul><ul><li>Just for fun: </li></ul><ul><ul><li>http://www.cuteoverload.com </li></ul></ul><ul><ul><li>http://stuffwhitepeoplelike.com/ </li></ul></ul><ul><ul><li>http://www.dooce.com/ </li></ul></ul><ul><ul><li>http://CrapIMake.Wordpress.com </li></ul></ul>

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Now Get Writing! <ul><li>Dawn A Crawford </li></ul><ul><li>dawnacrawford@yahoo.com </li></ul><ul><li>720-231-1930 </li></ul><ul><li>http://bcdcideas.wordpress.com </li></ul><ul><li>@SocMediaRckStr </li></ul><ul><li>http://www.Facebook.com/Dawn.A.Crawford </li></ul><ul><li>http://www.childrensimmunization.org </li></ul><ul><li>http://crapimake.wordpress.com </li></ul><ul><li>Laura Whitehead </li></ul><ul><li>[email_address] </li></ul><ul><li>011-44-180-814068 (UK) </li></ul><ul><li>http://laura.popokatea.co.uk </li></ul><ul><li>@littlelaura </li></ul><ul><li>http://www.facebook.com/laura.popokatea </li></ul><ul><li>http://www.popokatea.co.uk </li></ul>