Presentation on copyright infringement of Nollywood movies - magnitude and solutions - At the Africa Cinema Business Roundtable, Lagos, 2009.

1. TACKLING INTERNATIONAL
PIRACY
AFRICA CINEMA BUSINESS ROUNDTABLE
LAGOS
AUGUST 31, 2009
Dayo Ogunyemi
234 Media Partners
+234.803.390.9988
+1.917.309.8278
dayo.ogunyemi@gmail.com

2. HOW BIG IS THE PROBLEM OF COPYRIGHT INFRINGEMENT
FOR NOLLYWOOD?
 Geographical Spread
 North America & Caribbean
 UK/Europe
 Rest of Africa
 Media Categories
 Television/Satellite
 Physical (DVD/VCD) sales
 Online (digital download/streaming)
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3. COPYRIGHT INFRINGEMENT LAWS
 What are the exclusive rights of the copyright holder?
 Right to reproduce
 Right to distribute
 Right to publicly perform
 Right to publicly display
 Right to make derivative works
 The exclusive rights of the copyright holder are not self-enforcing
 The vast majority of rights are protected by CIVIL ACTIONS, not
CRIMINAL ACTIONS
 SELF-HELP IS THE NORM
 Remedies for Infringement: the US has a statutory damages
provision:
 Strict liability - $750 to $30,000 per work
 Willful infringer - $150,000 per work
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4. HOW MUCH IS NOLLYWOOD LOSING? ATTACHING A
VALUE TO THE PROBLEM
 New York
 >200 Locations visited
 Average inventory of 150 titles; Average sales of 8 copies/week per title
 Annually, 40,000 copies sold per location, 8 million copies per year
 At an average wholesale selling price $5, estimated value - $40 million
 US
 >1500 locations (NY, FL, MD, DC, TX, CA, MA, IL)
 Average inventory of 100 titles; Average sales of 7 copies/week per title
 >54 million copies sold, estimated value - >$270 million
 North America
 Estimated value - > $350 million
 UK/Europe
 Estimated value - >$150 million
 Rest of Africa
 Estimated value ->$300 million
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5. HOW DO YOU COMBAT COPYRIGHT INFRINGEMENT
 Create a Clearing House of Rights
 Monitor & Enforce in Key International Markets against Key Players
 Broadcast players – cease & desist + licence
 Physical sales
— Buy & Record
— Sue
— Settle
 Online
— Notice & Take down
 Create viable distribution channels
 Convert “piraters” into legitimate distributors
 Build independent distribution
— Physical
— Online
— Broadcast sales
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6. PROCESS
 Right holders sign up with clearing house
 Identify ownership in a database
 Clear/vet third party infringement (he who comes to equity must
have clean hands)
 Fund the monitoring and enforcement effort
 Authorize licensing
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